Wednesday, 26 November 2014

First Look: The Tubular from adidas Originals



With an uncompromising design that marries function and aesthetic like never before, adidas Originals presents a new footwear silhouette - the Tubular. Born from some of the brand's most creative minds, the Tubular echoes the fearlessness found in the world of sports and channels this directness into a bold new silhouette that is as streamlined, as it is headstrong.

The Tubular's namesake is its unique outsole design, inspired by inner tire tubes, which features dual-density EVA for unbeatable comfort. Partnered with stabilising plates, the Tubular supports the wearer with a firm stance, whilst sacrifices nothing in the way of aesthetic. A sock-fit neoprene upper continues the contemporary street look and features printed overlays that provide additional support.


The Tubular embodies the creative, pioneering philosophy of adidas Originals. Refined, responsive and deeply considered, it's a bold new take on progressive sneaker design that's instinctive to the brand with the 3-stripes.

For the debut mainline appearance of the brand new Tubular silhouette, adidas Originals presents the Tubular Runner.

Offering two iterations of the sport and style crossover for November, the Tubular Runner couples the shoe's minimalist design with four streamlined colour palettes in solid grey and core black. Each model's upper from the neoprene sock and leather heel-cage to the laces and structural overlay has been rendered in a smooth tonal treatment, offset by an all-white midsole in the shoe's featherweight dual-density EVA.

The Tubular Runner demonstrates the silhouette's true versatility, championing the shoe's progressive and style-conscious edge in its purest form.



You can shop the Tubular for R1,599 at the following stores:

  • adidas Originals Canal Walk, V&A Waterfront and Menlyn Park Shopping Centre;
  • a store is good;
  • Prime;
  • Soho;
  • Shelflife; 
  • Dapper;
  • Streetcred; 
  • Smith & Abrahams; and 
  • RAD.