During the
sneaker boom in the late 80s to 90s, PUMA was at the forefront of technical
innovation introducing the advanced cushioning technology Trinomic. The revolutionary Disc System was launched in the
performance market in 1989 and is since fast becoming an icon through Sportstyle.
This season
PUMA collaborates with influential Japanese retailer Atmos, to create a unique
take on this classic from the archive. Styles from the Trinomic Family are often
first choice of silhouette for PUMA collaborators with the archive running
trend continuing to take the lead. The PUMA Disc is unique; the distinctive
no-lace system makes it one of the most head turning styles in the PUMA
archive.
Atmos opened
their first shop in Harajuku in 2000. "Sneaker as Fashion" as its
theme, a huge sneaker wall is filled with carefully selected sneakers from
around the world. Atmos showcases the trend of Tokyo's sneaker culture via
collaboration and exclusive lines with various brands and test launches of new
products and marketing.
The PUMA x
ATMOS “The Sun And The Moon” colourway
highlights a plush black upper matched with purple accents at the cage topped
by an orange Disc at its center, symbolizing the sun.
A speckled mid rests below, while a glow-in-the-dark multi-colored
outer seals the deal underneath.
The PUMA x
Atmos Disc Blaze will retail for R2 299. The sneakers can be found at PUMA
SELECT stores in Cape Town, Bree Street and Braamfontein, Johannesburg, as well
as X-Trend and Shelflife from 28 February.
No comments:
Post a Comment