Wednesday, 4 February 2015

PUMA x Alexander McQueen - SS’15 Collaboration


Spring/Summer 2015 (SS’15) will see PUMA rekindle their relationship with Alexander McQueen (McQ) for a second season merging PUMA’s performance expertise with McQ’s fashion heritage. Building on their first collaboration, this season embodies McQ‘s edgy, urban feel with both re-imagined classic PUMA silhouettes and new ones, created with sport as a major reference.


Mismatched colours and metallic textures adorn traditional PUMA shoe designs; technical mesh meets premium leather and unexpected glow-in-the-dark details. The colour palette is reminiscent of 1950s Formica colours, bright and clashing with a fresh modern twist.


Updated performance inspired Run Mids lead the way with new nubuck mounded cage features, highlighted with silver metallic foil and fluro orange lasered leather; key for McQ SS’15. Both the Rush Mid Low and Mid T are re-imagined through Alexander McQueen’s extensive archives, their iconic graphic tyre print covers both styles and brings to life McQ’s sense of rebellion and spontaneity.


Womenswear again sees PUMA’s historical archives tapped into including the return of the Leap Lo, an elegant combination of sportswear and fashion; adding a modern aspect with its technical outlook and forward design. Refreshed with open cage panels and neutral greys creating depth and shade. The Move Femme Lo a key silhouette of the range like menswear, uses exciting metallic foil elements inspired by the thermal blanket and rich Italian leather.

The exciting union takes on a new lease of life this season exploring and showcasing both brands unique DNA, a true evolution for this historic partnership.

You can shop the PUMA x McQ range of footwear from PUMA SELECT Stores in Bree Street, Cape Town and Braamfontein, Johannesburg. Selected items will also be available from X-Trend, The Jungle, Shelflife and Lyme.