Tuesday, 19 May 2015

Events: Soweto Fasion Week AW15 – Platform for South Africa’s Upcoming Fashion Designers


From Wednesday, 27 May 2015 to Saturday, 30 May 2015, South Africa’s upcoming fashion designers will showcase their striking AW15 Fall collections at the renowned Soweto Fashion Week. The showcase will run for three days at the exquisite newly developed Soweto Theatre.

Themed BlackWhite, Soweto Fashion Week (SFW) 2015 promises to set the bar high and celebrate South African Fashion Designers irrespective of their racial or political affiliation. The Soweto Fashion Week platform prides itself for developing and recognizing 55 local designers to date and aim to develop more young upcoming fashion designers with the help from Darling Hair as their platinum sponsor for two years in running. This dynamic partnership aims to uplift the Soweto community through fashion and hairstyling. By this, not only aspiring fashion designers can be hopeful, but aspiring hairstylists as well.

Darling Hair in partnership with Soweto Fashion Week is set to premier 10 new hairstylists’ careers by giving them a platform to join the official hair team at the SFW AW15 showcase. The Darling Hair Competition is a yearly open competition for aspiring hairstylists, 10 are chosen, trained and equipped with the necessary tools to become professional hairstylists each year.

Soweto Fashion Week had a great run in 2014, landing the sponsorship with Darling Hair, partnering with eTV show Rhythm City and been named one of the top 10 events and attractions to visit in Johannesburg by Joburg Tourism. “Its great to have Soweto Fashion Week to be recognised amongst some of Johannesburg’s premium events, such as Africa Fashion Week, Taste of Joburg, The Sansui Cup, etc. Over the past three years a lot of work has been put into building the Soweto Fashion Week brand and we are glad that the brand is being recognised on such a scale”, said Soweto Fashion Week founder and director, Stephen Manzini. This year the organisation aims to elevate the brand (event) and continue to uplift the Soweto community.

Soweto Fashion Week is set to host an illustrative Press Event on Wednesday, 27 May, aiming to give the designers an opportunity to present their AW15 Fall collections and interact with the media. The Buyers Lounge will be incorporated into the last schedule of each day, providing media and buyers with the opportunity to fully experience the designers’ showcase. This is a platform created to drive the business of fashion, the Buyers Lounge enables the designers to connect with the various buyers and understand what is required from a business perspective.

Tickets are R60 per person per show, and are available from the Soweto Fashion Week website as well as on Computicket and at Shoprite Checkers Nationwide.