Tuesday, 11 August 2015

Introducing the adidas Originals ZX FLUX Infinite Possibilities Campaign

Following on the launch of ZX FLUX in 2014 which saw adidas Originals producing The New Collectors, a series of short films focusing on the theme of creative influences, the latest ZX FLUX Infinite Possibilities campaign puts the spotlight on encouraging a new generation of South Africans to embrace the power of their creativity.

The campaign launches with the ZX FLUX short film ‘What You See Is what I Feel’ which depicts the journey of five South African creatives and the process they go through to bring their creative passions and ideas to life.




The film acknowledges that to be a creative is not something you choose – it chooses you. It further celebrates the artistry, finess and sheer dedication it takes for creatives to commit to their own creative process, to embrace its progressive stages and to celebrate the infinite possibilities when they allow it to flow.

The five local creatives featured in the short film include tattoo artist Tyler B Murphy, typography designer Jordan Metcalf, street artist Fuzzy Slipperz, professional dancer Robyn Brophy and music producer Peach Van Pletzen.

While following each individual’s unique perspective, the film tells a collectively relevant story and takes viewers on a journey through the creative process – from the optimism and excitement of a blank canvas, through the inevitable moments of self-doubt, and finally into the celebration and personal fulfilment of expressing your creativity into something completely unique.

Asked about why the film was tied in with ZX FLUX, Ricole Green, adidas Originals spokesperson, says: “It was the perfect fit. The ZX FLUX silhouette is literally a blank canvas and the number of fabric and creative executions it allows for has given an infinite number of possibilities for sneaker fans to express their creative flair.”

For more information visit the AREA3 blog and join the conversation using #ZXFLUX on adidas South Africa’s Twitter (@adidasZA) and Instagram (adidasZA).