Wednesday, 23 September 2015

PUMA x MCQ -The Third Installation of Fashion-Forward Designs




The collaboration between PUMA and contemporary British design label McQ enters its third season, with the launch of a futuristic new collection depicting the human body as an engineering machine - molded plastic shells, metallic structures and multicolored cables appear throughout the range.

PUMA’s sport DNA is interjected with elements found in protective sports gear. The result is a contrast of textures and finishes, rubberized surfaces with shine and metallic alongside the softness of premium leather and nubuck. Colours are playful and primary on a black base with iridescent reflections.


The Disc Blaze (R2 999) from PUMA’s running archive, reappears on key styles with its ability to fine-tune the fit of a shoe, with the unique closure system eliminating the need for laces. PUMA x McQ brings rich, contemporary materials to the PUMA Disc creating a signature look for the season.


In addition, the new McQ Lace Disc (R1 999) is an interpretation of the iconic Disc Blaze amplified with extended lacekeepers. Other key styles include the McQ Brace Low Top (R2 499), the McQ Brace Mid Top (R2 699) and the McQ Brace Femme (R3 299).



The PUMA x McQ collection is currently available at PUMA SELECT stores in Cape Town, Bree Street and Johannesburg, Braamfontein. Retailers carrying a selection of the PUMA x McQ collection include X–Trend, Lyme, Queens, Madaiza, Shelflife, Casanova and Hollywood 2000. Additional styles from the PUMA x McQ collection will drop in-store from now through to November.