Wednesday, 28 October 2015

Battle for Big Blue - Play with Pharrell and Save the Oceans


Denim brand G-Star RAW, Bionic Yarn and Parley for the Oceans, the partners behind RAW for the Oceans, have released Battle for Big Blue, a mobile game designed to raise awareness about ocean pollution.

Battle for Big Blue aims to raise awareness for RAW for the Oceans. In a digitized world where “play and understand” beats “show and tell”, Battle for Big Blue’s playful impression of ocean cleanups brings the cause closer to players and thinkers, whose participation is crucial to saving our oceans.

“Now we have something that people can play. It just puts it in their mind to consider the ocean. You don’t play a game and ever throw a bottle in the ocean again. And everyone can have it and share it,” says Pharrell Williams, creative director of Bionic Yarn.

The game sees players travel across the world’s five oceans collecting plastic and dodging dangers, while giving some serious insights into the severity of the problem we face. Co-designer of the RAW for the Oceans collection Pharrell Williams, created the sounds, and the game includes additional features like the ability to play against Williams himself or challenge friends.

Now in its third season, RAW for the Oceans, a partnership between G-Star, Bionic Yarn, and Parley for the Oceans has transformed over two million single-use plastic containers, recovered from ocean coastlines, into high-quality denim jeans, jackets, and soft tee’s and sweats.

Battle for Big Blue is available for both iOS and Android mobiles and tablets. Download it for free from the Apple and Google Play app stores.

For more information, visit the website. Alternatively, join the conversation on social media using the #rawfortheoceans hashtag.