Thursday, 1 October 2015

Introducing the PUMA R698 Soft Pack


PUMA released the latest addition to its Trinomic R698 range – the delectable R698 Soft Pack, which features the richness of a plush suede upper with subtle perforations for a lightweight finish in a choice of grey, pastel pink, black or teal.

Originally designed as a performance runner in the ‘90s, the shoe sped off the track to become synonymous with urban street style. Since its debut, the Trinomic R698 has been re-issued in several iterations with a host of celebrated collaborations that cemented its iconic position in sneaker history.


The new R698 Soft Pack employs all the classic features you’d expect including the hexagonal Trinomic system technology to ensure maximum comfort. Yet for the Soft Pack the style has been downplayed, stripping the runner back to its original design to create a super clean and simple shoe.


The R698 Soft Pack is now available and retails for R1 599 and drops through PUMA SELECT stores in Bree Street, Cape Town and Braamfontein, Johannesburg, as well as Shelflife.


Check out the dope sneakers at #FirstThursdays later today!