Thursday, 12 November 2015

Presidential Store Launch in Nelson Mandela Square


A new Presidential Store is launching today (12 November 2015) in Nelson Mandela Square (Sandton City), Johannesburg. The launch includes a lunchtime performance by Vusi Mahlasela with celebrations, appearances by personalities, and competitions throughout the day.

Presidential Shirt was founded in 1994 when designer, DesrĂ© Buirski, gave former President Nelson Mandela a batik ‘Fish Shirt’ as a gift two days before his inauguration as President of South Africa. She went on to make over 150 shirts for Nelson Mandela, the style of which is universally known as the ‘Madiba Shirt’.

Presidential Shirt appeared for the first time this year on the runway at SA Menswear Week (SAMW) with a range that stretched from traditional hand painted silk, to Shweshwe to modern digital print. Many of these runway pieces will be available to buy for the first time at the new store.   “Nelson Mandela Square was the only choice for Presidential for our first local store launch. Given the heritage of the brand and the centre’s upmarket clientele the partnership is perfect” says Robert Sim, CEO Presidential Group. “This will make the brand’s flagship Presidential Shirt more widely available to the local South African market rather than the international traveler, the only Presidential Store currently being in the International Duty Free area of OR Tambo”  

2015 SAMW SS16, Image Credit: Simon Deiner / SDR Photo
2015 SAMW SS16, Image Credit: Simon Deiner / SDR Photo
“I am extremely proud that Presidential Shirt is finally coming to Johannesburg, it’s our heartland and the store will be a tribute to our South African roots” says DesrĂ© Buirski, Founding Designer.

Go pop by the store today if you are in the area!