Tuesday, 1 March 2016

Introducing the adidas x Wood Wood Ultra Boost Sneaker


Denmark-based brand Wood Wood has collaborated with adidas to release a new take on the popular adidas Ultra Boost.


Taking a very conceptual route for this project, the Copenhagen-based label ideated around the Big Bang model, more specifically gravitational waves that followed the Big Bang event, which were first detected as late as 2014. The waves were initially depicted and shared in the scientific community through a chart showing line segments intersected by shaded areas of orange and blue, and this chart served as the inspiration for the Wood Wood team. Most recently, scientists at LIGO in Washington state and Louisiana documented the existence of gravitational waves, confirming Einstein’s theory of relativity.


The Ultra Boost collaboration manifested with alternating blue and orange color highlights found on the heel tab of both versions, while the men’s version features a standard lace closure, and the women’s iteration is fitted with an elastic mid-panel creating a slip-on style.


The sneaker is now available at selected retailers.