Monday, 11 April 2016

Introducing the PUMA x SWASH London collection


PUMA collaborated with print and fashion house SWASH London, which is renowned for its hand-drawn and painted digital prints.

SWASH duo Sarah Swash and Toshio Yamanaka have injected bold and whimsical prints into some of PUMA’s most iconic styles for this basketball inspired collection, which is based on “things lost and found” including skeletons, antique jewellery and other hidden treasures.


While the new collection delves deep into the unexpected, the styles remain streetwear-ready and true to both brands - the blending of premium prints, cutting edge tech and handcrafted designs with classic PUMA styles, perfectly represents both brands’ unique DNA.


The PUMA x SWASH footwear illustrates the inspiration behind the collection thanks to the bold application of prints to some of PUMA’s most classic shoes. The Blaze of Glory (R2 299), originally known for its athletic construction demonstrates a playful and artistic theme in all over SWASH Ossuary design paired with a mellow, soft leather strike.

While the States Mid (R2 999) features SWASH Samovar, a unique hand drawn and painted design featuring bold and lavish, intricate patterns with an upper constructed from rich leather. Finally, the States (R2 699) has been given an equally bold SWASH treatment with an embellished Toucan design in jewel colour print.

The apparel builds on the basketball theme with the unisex Varsity Jacket (R10 999) featuring soft lambskin sleeves, side pockets and custom badges and the eye-catching Samovar print runs true to SWASH’s design ethos. The unisex Basketball Tank (R899) has an allover Samovar pattern and loose fit for a true basketball feel. 


The collection can be found at PUMA SELECT Cape Town, Bree Street and PUMA Select Johannesburg, Braamfontein and Madaiza  from 8 April 2016.