Friday, 22 July 2016

Introducing the PUMA x Trapstar London 2016 Autumn/Winter Collection


For Autumn-Winter ’16, PUMA launches a collaborative collection with London-based lifestyle label, Trapstar. Teased in June with an exclusive PUMA Disc Blaze drop bearing the signature Trapstar “White Noise” graphic speckled sole, this season’s range includes footwear and apparel that combine street fashion, PUMA’s sports-inspired styles and the Trapstar crew’s passion for football.

As far as Trapstar is concerned, there is a star trapped inside everyone.  Forged from underground subculture, this London-based lifestyle brand – and its founders, Mike, Lee and Will – takes its influence from iconic cinema, photography, music, and contemporary art. Transcending the ethos of the brand through designs that follow true inspiration, not trends. Teaming up with PUMA, they remix their vision of streetwear inspired pieces with PUMA’s iconic sports silhouettes. Bold red hues, subtly contrasting details, and athletic elements update familiar designs while giving an edge to fresh apparel.
In the mix we have the return of court favorites, the Suedes (R1 799) though in a more simplistic approach, bearing the co-branded logo.
The collection’s apparel, which is a mix of jackets, tops and bottoms, sees a continuation of Trapstar’s underground routes crossing over with PUMA’s sportswear innovation.  PUMA x Trapstar Savannah (R3 399) is a breathable athletic style of jacket that stands out as a must have piece.  The original jacket has been reinvented with a premium football twist complete with transfer accents that are applied and laser cut for a bold effect.  This makes the style not only breathable; it also ties it in to its functional origins.  The hero jacket is available in a high contrast camo print, giving this essential city-exploring piece the Trapstar edge that when combined with the PUMA x Trapstar footwear, creates a strong streetwear inspired look.
Teaming a classic football kit with fearless street style, The PUMA x Trapstar Bib (R2 199) is a lightly padded vest that echoes the Trapstar identity with its tonal camo treatment.
The PUMA x Trapstar collection will be is available from August at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg, X-Trend stores, Cop Capital, Shelflife and Madaiza.