Wednesday 30 November 2016

Sneakers Dropping Today: adidas UltraBOOST Triple Black


The long awaited 'Triple Black' adidas Ultra Boost is finally here. The adidas UltraBOOST Triple Black features a full core black Primeknit upper sitting atop a black on black Boost and Continental Rubber outsole.

The sneaker drops today at selected retailers for R2 999.  Limited stock is available

Tuesday 29 November 2016

First Look: adidas Originals NMD XR1 Duck Camo Pack



adidas Originals unveils the NMD XR1 Duck Camo pack in three head-turning colorways - green, white and black. The NMD XR1 benefits from a protective cage overlay with additional suede on the heel for a premium aesthetic that flawlessly blends lifestyle and performance elements.



The NMD XR1 Duck Camo Pack is available for R2799.00 at selected retailers.


Monday 28 November 2016

G-Star RAW Hosts Exclusive Women’s Night Event in Johannesburg


G-Star RAW hosted a lady-exclusive event in Johannesburg at the brands Women’s store in Hyde Park. Hosted by LootLove with a special DJ-set by DJ Doowap, it was an evening of denim match-making.

The Women’s Night provided an exciting event dedicated to matching every lady with her faultless fit. Offering a spectrum of fits that range from Super Skinny to Boyfriend, in a wide range of denims, colours and washes.


Friday 25 November 2016

Air Jordan 1 Retro High OG Top 3



The Air Jordan 1 Top 3 is a release that digs into Jordan Brand’s legendary legacy of the Air Jordan 1.


This Air Jordan 1 release resembles Nike’s “What The” theme by combining original Air Jordan 1 colourways. Those past releases include the “Chicago,” “Banned” and “Royal” colourways that are all mixed throughout the silhouette. The number 3 also ties into Michael Jordan being drafted third overall in the 1984 NBA Draft by the Chicago Bulls.



The Air Jordan 1 Retro High OG Top 3 drops on Monday, 28 November 2016.

Thursday 24 November 2016

First Look: PUMA Clyde ‘NYC’ Pack



PUMA continues to deliver the goods in the next installment of the Clyde comeback series. The latest drop sees the classic sneaker decked in the iconic orange and blue colourway representative of Walt ‘Clyde’ Frazier’s New York City champion team.

The PUMA Clyde NYC is a celebration of legendary basketball player who repped the sneaker throughout his playing career. Playing for the New York Knicks from 1967 to 1977, Frazier made a huge impact on and off the court and is reveled by sports fans worldwide from then and until today.

The latest Clyde silhouette comes in a rich, vibrant suede with the number 10, Frazier’s first jersey number, embossed on the heel tab.


The PUMA Clyde NYC will be available in-store from 25 November for R1 999 at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg.  

Wednesday 23 November 2016

First Look: adidas Originals by BAPE®


Building on an iconic and enduring relationship between the two labels, streetwear stalwart BAPE® has collaborated with adidas Originals to release a footwear & apparel pack that pays tribute to both brands’ greatest hits. The iconic Tokyo imprint, founded in 1993, has long been a master of offering an urban approach to adidas’ classic sportswear, bringing its unique elements of hype with each and every release — and this offering is no different.




Featuring two iterations of adidas’ legendary Firebird track jacket, a down jacket equipped with the Japanese brand’s full-zip detailing and two exclusive colourways of adidas Originals’ ultra-successful and sought-after hybrid NMD sneaker, the collection blends the design motifs and iconography of both brands effortlessly across a keenly curated selection of apparel and footwear.


adidas Originals by BAPE® drops November, 26th 2016 on adidas.co.za

Tuesday 22 November 2016

The PUMA Clyde ‘Suits’ Pack Draws Inspiration From Walt Frazier's Signature style and Swagger


PUMA keeps the Clyde franchise aflame with the latest bold and stylish rendition of the classic sneaker. The PUMA Clyde Suits Pack exhibits the basketball icon’s influence in fashion and style.

Today’s basketball players have nothing on the legendary Walt ‘Clyde’ Frazier. He's the first original sports fashion icon, first player to make the pages of fashion magazines, first player to drive a Rolls Royce. He will always be the original epitome of cool.

With the Clyde Suits pack, PUMA honours Walt Frazier's signature head-turning style and signature swagger. Consisting of two styles, the pack is decked in a zebra and cow animal print leather reminiscent of his custom designer suits and statement fur coats. For a touch of class, the Clyde logo and lace tips are tinted in gold while a Clyde script branding is embossed on the lace tips.


The PUMA Clyde NYC will drop on Friday, 25 November 2016, at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg and Anatomy online.

Monday 21 November 2016

Release Info: Kanye West and adidas Originals Drop the YEEZY BOOST 350 V2 in Copper, Red and Green


For the first time on November 23, Kanye West and adidas Originals release three color-ways of the iconic YEEZY BOOST at the same time. The world’s most influential and sought-after shoe debuts in black with three different flashes of color: YEEZY BOOST 350 V2 Copper, YEEZY BOOST 350 V2 Green, and YEEZY BOOST 350 V2 Red.


The YEEZY BOOST 350 V2 is crafted with the best innovation in adidas and with Kanye West’s unmistakable aesthetic. This version of the 350 V2 features an upper composed of Primeknit in tonal black. A streak of either Copper, Green or Red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction.


The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin.

The YEEZY BOOST 350 V2 will be available for R3999.00 from November 23rd, 2016 through adidas online store, adidas Originals store in Sandton and V&A Waterfront, AREA3, Shelflife in Cape Town and Shelflife Johannesburg.

The YEEZY BOOST 350 V2 release will take place through an online raffle system, with tickets being drawn at random from entries on www.area3.co.za

Consumers are able to sign up to stand a chance to purchase a pair of the YEEZY BOOST 350 V2 from 12:00pm on Friday the 18th November until 12:00pm on Sunday the 20th of November 2016 on www.area3.co.za.

The raffle  winners  will  be  notified  via  telephone  between 12h00pm  and  20h00pm  on  Tuesday  the  22nd November 2016 and will be invited to come to the store that they signed up for in person to purchase the pair between 14:00 and 17:00 on Wednesday the 23rdNovember. T&C’s apply.

Friday 18 November 2016

Introducing the ASICS Gel Lyte III Christmas Pack


The annual installment of ASICS retro runners with a festive holiday aesthetic returns for yet another season, this time with the iconic ASICS Gel Lyte III.


The ASICS Gel Lyte III is constructed out of a suede and nubuck upper done in (semi) tonal fashion. The toe and midfoot section is done in a Blue Mirage while Indian Ink can be noted on the split tongue, paneling and heel. Inside you will find a traditional Christmas sweater print done in Red while woven snowflakes can be found throughout.


The ASICS Gel Lyte III – Christmas Pack will drop on Friday, 25 November 2016 at selected retailers.

Thursday 17 November 2016

adidas Originals Continues Its Hot Streak With FW16 Tubular Silhouettes


adidas Originals has released new Tubular footwear, in the form of the Tubular Doom, Tubular Entrap PK, Tubular Instinct PK, Tubular Invader 2.0 and Tubular Radial PK.

Tubular Doom PK




Leather overlays add to the premium and modern aesthetic. The Primeknit upper and heel tab combined with the ribbed sock-like collar allows for an enhanced fit.

Tubular Entrap PK




Pairing minimalist features with a jacquard-like Primeknit upper, the contrast of simplicity and intricate styling form a perfect balance for this street silhouette.

Tubular Entrap




Sleek yet vibrant, the Tubular Entrap is an example of minimalism blended with bold styling - prevalent with the vibrant snakeskin effect on the heel counter.

Tubular Instinct PK




Characterized by modernist principles with a jacquard-like print, the Tubular Instinct with a Primeknit upper is a fine example of elite design & contemporary styling.

Tubular Invader 2.0




The Tubular Invader 2.0 continues the theme of a clean aesthetic with contemporary design. Taking cues from the street, this silhouette effortlessly  breaks the mould.

Tubular Radial PK





Mixing premium materials such as suede and a Primeknit upper, this model is one for true footwear collectors. Directional, futuristic and clean - challenge the future in style.

The Tubular footwear are available at adidas.co.za and selected retailers.

Peep the adidas Originals FW16 Lookbook which showcases some of the Tubular silhouettes!

Wednesday 16 November 2016

First Look: Nike Air Jordan 12 ‘Deep Royal Blue’


The Air Jordan 12 ‘Deep Royal Blue’ is a premium version of Michael Jordan’s twelfth signature shoe. It features a mix of all-blue suede, carbon fiber, and Zoom Air.

The Nike Air Jordan 12 ‘Deep Royal Blue’ is available at selected retailers.


Tuesday 15 November 2016

First Look: adidas Originals FW16 Tubular Lookbook



adidas Originals presents the FW16 Tubular Lookbook. Showcasing the Tubular’s ground-breaking form, the shoot includes some of the newest releases from the progressive silhouette including the Instinct and Entrap models.

Featuring the face of the Tubular FW16 campaign, Damian Lillard, the shoot sees the basketball superstar exude the same commanding force he demonstrates on court to the studio, begging the question ‘Who Runs the Runway?’

Check out some of the pictures from the lookbook: