Friday, 12 May 2017

PUMA Drops the TSUGI SHINSEI in Olive Green


TSUGI is the newest silhouette to be introduced to PUMA’s sports-inspired Run The Streets footwear platform. 

‘TSUGI’ translates as ‘NEXT’ in Japanese, and the lifestyle sneaker is inspired by Japanese design, fusing modernity, technology and traditions to bring a new wave of aesthetic to progressive streetwear. 'SHINSEI' is Japanese for ‘REBORN’, and the sneaker takes this progressive philosophy a step further, featuring a unique lacing concept for a progressive look and extra comfortable fit. 


With TSUGI, PUMA combines their successful track record in designing Sportstyle Running footwear with their long-standing commitment to push the boundaries of innovation. PUMA injected their most innovative running cushioning technology, the IGNITE FOAM, into the new TSUGI range. So what gives runners optimal rebound and comfort can now be enjoyed by sneakerheads on the streets. 

PUMA’s TSUGI SHINSEI is now available in Olive Green in PUMA stores, PUMA SELECT and Anatomy.



The sneaker is also available in black and white colourwyas.