Thursday, 31 August 2017

First Look: G-Star RAW Fall/Winter 2017 Campaign



Pharrell Williams stars in G-Star Raw’s Fall/Winter 2017 campaign alongside a diverse and dynamic collective of creatives, including Adwoa Aboah, Jean Campbell and Lennon Gallagher. The talented group are all known for speaking their mind and all chose to wear the G-Star Elwood in their own singular way - from Brooke Perry's flattering high-waisted fit to Adwoa Aboah's loose menswear styling.

The G-Star Elwood is a symbol of innovation and endures as one of the most recognisable jeans in history. Created in 1996, the Elwood was the first pair of jeans ever to be constructed using the 3D method - being built around the wearer rather than with a traditional flat pattern. Innovative and recognisable, it is also a symbol of individuality, since its construction means that it looks unique on every single body.


The campaign also previews G-Star’s latest product innovations: EarthColors – new and all-natural dyes applied to the iconic Elwood design – and the second series of G-Star Elwood X25, curated by Pharrell Williams and expected to launch later this year.


The Fall/Winter 2017 campaign launches September 2017.

Wednesday, 30 August 2017

First Look: PUMA x FENTY Cleated Creeper Suede



The PUMA Creeper soars to new heights. The iconic must-cop style continues to harness punk and rebellious vibes with a new iteration featuring a stacked sole. Ready for class, the Cleated Creeper Suede features a lush fully suede upper with an exaggerated rubber platform sole. A very versatile style, you can pair it up with varsity shorts or wide-leg pants.



The Creeper is the first shoe curated by Rihanna for PUMA. A remix of the iconic PUMA Suede, each drop continuously sold-out since the style first debuted in 2016, setting the trend for platform sneakers worldwide with no sign of slowing down.



The PUMA x FENTY ‘Cleated Creeper Suede’ drop on Thursday, 31 August 2017 at PUMA SELECT and selected retailers.

Tuesday, 29 August 2017

First Look: adidas Originals Tennis Hu ‘Pastel Pack’

For this ‘Pastel Pack’, Pharrell redefines a court silhouette through material and colour. Introduced this past spring, the Tennis Hu is Pharrell’s first-ever signature model, combining the clean profile of a court shoe with the proportions of a runner. 

The sock-like construction and lightweight, breathable mesh upper makes it this season’s most versatile, easy-to-wear shoe. Here, Pharrell has taken design codes from the Stan Smith and applied them to his own style. Inaugural colorways for the Tennis Hu include tonal iterations in Tactile Rose, Icey Blue and Linen Green, complemented by White colorways with accent details on the heel and tongue that unite the lighthearted palette of Pharrell Williams with the original adidas tennis aesthetic.








The Tennis Hu ‘Pastel Pack’ is available from AREA3, adidas Originals stores.

Monday, 28 August 2017

The Weekend Drops His Debut Collection with PUMA



The Weekend finally released the much-anticipated debut collection with PUMA. Teasing some of the key styles during his current Legend of the Fall World Concert Tour that kept his fans, sneakerheads and the fashion set intrigued, The Weeknd is ready to show the world the new styles that reflect his personal style merged with PUMA’s sport-inspired silhouettes.



The debut PUMA x XO Collection is him personified and here to break the rules of streetwear: bomber jackets, boots, and kimonos are finished with camo, suede, and denim. Classic meets futuristic. Military meets luxury. The campaign was shot in mysterious Marfa, Texas, a perfect backdrop that compliments the PUMA x XO creative language.

The collection releases in 3 drops, each differentiated by a unique aesthetic. The first drop is the first-ever PUMA x XO footwear – the PUMA Parallel. Inspired by military and utilitarian gear, the all-new silhouette is a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper. The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstrip and co-branded labels. 



The PUMA x XO Parallel is available exclusively at Shelflife.

Thursday, 24 August 2017

First Look: Nike Flyknit Trainer ‘Pale Grey’

The Nike Flyknit Trainer made its much-anticipated return as a retro this past weekend. The sneaker was introduced in 2012 and features much of the same offerings as the original in white and black weave along with Flyknit and Zoom Air in the heel and forefoot.

Just like the typical Flyknit Racer, this shoe opts for that lightweight material which covers from heel to toe. The second skin like fit molds to the foot providing unrivalled comfort matched with surprising durability. The style opts for a muted shade of grey which almost appears to be off-white. It’s complimented by darker hits of black to the Swoosh, toe box and branding which is stamped to the tongue.



The Nike Flyknit Trainer ‘Pale Grey’ is available at selected retailers.

Wednesday, 23 August 2017

First Look: PUMA Solar Eclipse Pack


The all-new PUMA Solar Eclipse Pack is an exclusive apparel and footwear collection that dropped this August to pay homage to a rare spectacular sight and astronomical event, the solar eclipse, which took place on August 21.
On this day the sun, moon and Earth all aligned for the cosmic phenomenon that had everyone talking, the Great American Eclipse. The Eclipse crossed the US from the Pacific to Atlantic - starting in Oregon and then crossed into South Carolina about an hour and a half later. Some countries outside the States were lucky enough to view the full eclipse, with the rest of the world only seeing a partial eclipse.
To celebrate such a rare sight, PUMA has launched three key footwear silhouettes with eclipse inspired details including subtle reflective details, solar-inspired prints and themed insoles.

The PUMA Solar Eclipse Pack is available now  PUMA stores. 

Tuesday, 15 August 2017

First Look: adidas NMDs in Triple White and Triple Black 'Japan Pack'


Triple Black and Triple White lands on the NMD sneaker again and its on this adidas NMD R1 Primeknit Japan version. This style is a homage to earlier NMD releases, a far cry from the more recent NMD R2 renditions.


This duo consists of an all-black and all-white pair of NMD_R1s. Each shoe features a Primeknit upper with Japanese branding on the midsole blocks and back pull tab. The Boost on both matches the colourway, which means another appearance of coloured Boost for the black pair. The midsole text references adidas as "The Brand With the Three Stripes," a phrase that's been spotted elsewhere on sneakers from the German sportswear powerhouse. As with many of the NMD styles, welded three stripes sit across the sidewall and a chunky, synthetic overlay features at the heel. An elasticated ankle surrounds promises that ultimate sock-like comfort and a set of tonal laces complete the look.


The adidas NMD R1 Primeknit Japan Triple Black & Triple White is available at selected retailers.


Monday, 14 August 2017

First Look: adidas Originals Stan Smith Icons Pack

 adidas have brought together two heavy hitters that are keeping their brand at the forefront of the sneaker game with this new collection between icons Pharrell Williams and Stan Smith. Known as the Pharrell x adidas Tennis Hu Icons Pack and the adidas Originals Stan Smith Icons Pack, the collection includes vibrant colour options of both silhouettes

Since Pharrell’s Tennis Hu is heavily inspired by the Stan Smith it was only right that a pack would release an update to the popular silhouette. The classic sneaker gets a tonal colour update, coming in a fresh 'Icey Blue' and 'Tactile Rose' colour scheme with a premium full-grain leather upper.

The adidas Originals Stan Smith Icons Pack drop is now available.
More info to follow soon on the Pharrell x adidas Tennis Hu Icons Pack.

Friday, 11 August 2017

Drop Two of the ‘SUPER PUMA’ Pack is Now Available!


PUMA takes us back to the 70’s once again with the latest SUPER PUMA Collection. As a continuing story from the first drop in June, SUPER PUMA brings you back to the roots of old school hip-hop style. The collection’s designs are authentic to the time and styles of the aspiring scratch DJs and B-boys of the late 70’s in New York. The latest SUPER PUMA pack continues that OG look and feel in new colourways of Peacoat and Inca gold execution.


It’s impossible to talk about 70’s hip-hop culture, without bringing up the PUMA Suede and T7 Jacket. To bring back those iconic moments, PUMA releases fresh iterations of these well-loved classics. The collection includes two pairs of PUMA Suedes, each with plush materials and classic colours. The stand-out piece of the collection is the Satin Bomber that is decked-out with premium details.


The collection is available at PUMA SELECT stores.

Thursday, 10 August 2017

Levi’s Drop More Pieces For 2017 With Their Line 8 Collection


The Levi’s Line 8 collection is a future-focused approach to iconic Levi’s style, featuring simple yet bold accents and unexpected details. For 2017, the Levi’s Line 8 Collection presents a nostalgic streetwear attitude, while experimenting with contemporary silhouettes through a retro primary palette. A sports influence crossed over with a geek-chic personality.

New for the Gents:
Levi’s Line 8 introduces finishes that feature the iconic shrink to fit fabrics with color pooling at the side seams in a range of indigo and black shades. In addition to denim, the line includes several oversized items such as wide cropped trousers and an oversized hoodie that speak to Line 8’s street style aesthetic.


For the Ladies:
The women’s Line 8 seasonal story was inspired by the classic look of the vintage 501 jeans but with some modern twists: heavy color pooling, thrashed hems and fabric splicing. In addition to bottoms, the line expands with an array of oversized graphic tanks. muscle tees and sweatshirts.


For both:
This season, Levi’s Line 8 drops a unisex jean, featuring 100% cotton denim in both black and indigo. The unisex tee has the new LN8 logo. The unisex trucker is offered in classic finishes as well as seasonal excitement with cord + denim mixing and all-over scribble denim.



The Levi’s Line 8 Collection is available in selected stores.

Wednesday, 9 August 2017

First Look: Nike Air VaporMax Triple Black




This new Nike Air Vapormax is a women’s exclusive and arrives dressed in an all blacked out colour scheme.


Sporting a knitted upper and the signature bubble cushioning system covering the entire outsole in a tinted finish, specks of dark grey are applied along the toe cap, tongue and collar section for a touch of contrast, while finishing details include synthetic accents on the heel and Swooshes.


The Nike WMNS Air VaporMax Triple Black is available at selected retailers.

Tuesday, 8 August 2017

PUMA Drops the Velvet Rope Collection



The PUMA Velvet Rope collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to wait. Or you can choose to stand out and own the moment with a confidence that radiates and commands.

Velvet Rope is a tech-infused collection with Sportstyle and Training pieces that carry a commanding confidence in any setting. Inspiration was taken from the world in which the Velvet Rope lives. Color palettes blend autumn hues with metallic: olive and copper, navy and silver. Silhouettes stun, flatter, and support. Materials perform at any time of the day or night, from strong Lycra to soft velvet.

This collection is heavily interwoven with the ‘DO YOU’campaign, which has continued to grow traction.

The A/W 2017 Velvet Rope Collection is available at PUMA stores and selected retailers nationwide.

Monday, 7 August 2017

adidas Drop Four New Colourways Of The Pharrell x adidas Tennis Hu



The four new iterations of Pharrell’s new silhouette with adidas come covered in a lightweight and breathable Primeknit material on the majority of the upper with an EVA waffle-textured midsole down below.

The first two pairs take on a multicolour upper with one being done in rainbow-like colour and the other in pink and blue. Those two pairs are then finished off with contrasting white sole units.


The second two pairs feature an orange/peach upper and green/teal upper while both are finished off with colorful marbled soles. Additional details include Pharrell and adidas branding on the tongue and heel tab, contrast details along the collar, and the shoe’s unique minimalist lacing system.


The Pharrell x adidas Tennis Hu is available at selected retailers.

Wednesday, 2 August 2017

First Look: Air Jordan 11 Low IE Midnight Navy



Simply a more casual and lighter edition of the iconic Air Jordan 11, this iteration is made of a mixture of leather and suede accents, which is free from the classic patent leather makeup.


The tonal upper is complemented by a crisp white midsole and translucent outsole to cap off the clean two-tone design.

The Air Jordan 11 Low IE Midnight Navy is available at selected retailers.

Tuesday, 1 August 2017

Edgars x Famous Brands Launch Made Café in Johannesburg



Edgars has teamed up with Famous Brands, to launch a fresh new café concept inside Edgars, called Made Café.


The concept of Made Café was inspired by the desire to enhance the customer shopping experience, and offer them space to pause, connect and browse online for the latest fashion items.

Customers also have the added bonus of being able to get these items delivered straight to their homes, all while enjoying a delicious meal and great ambiance. It’s the ultimate destination shopping experience which infuses fashion and food; aimed at the trendy, cosmopolitan and stylish.

Made Café’s menu includes a selection of deli-style foods such as coffee pastries, sandwiches and light breakfast and lunch meals. They also offer a selection of salads for the health conscious, as well as signature decadent milkshakes to indulge any sweet tooth! The food is made on the premises from only the freshest ingredients and the presentation style is MADE to highlight the fashionable, aesthetically pleasing side of each and every delicious mouthful.



Visit the first Made Café store at the newly revamped Edgars store inside Eastgate Mall in Johannesburg.