Thursday, 31 August 2017

First Look: G-Star RAW Fall/Winter 2017 Campaign



Pharrell Williams stars in G-Star Raw’s Fall/Winter 2017 campaign alongside a diverse and dynamic collective of creatives, including Adwoa Aboah, Jean Campbell and Lennon Gallagher. The talented group are all known for speaking their mind and all chose to wear the G-Star Elwood in their own singular way - from Brooke Perry's flattering high-waisted fit to Adwoa Aboah's loose menswear styling.

The G-Star Elwood is a symbol of innovation and endures as one of the most recognisable jeans in history. Created in 1996, the Elwood was the first pair of jeans ever to be constructed using the 3D method - being built around the wearer rather than with a traditional flat pattern. Innovative and recognisable, it is also a symbol of individuality, since its construction means that it looks unique on every single body.


The campaign also previews G-Star’s latest product innovations: EarthColors – new and all-natural dyes applied to the iconic Elwood design – and the second series of G-Star Elwood X25, curated by Pharrell Williams and expected to launch later this year.


The Fall/Winter 2017 campaign launches September 2017.