Tuesday, 15 May 2018

PUMA x XO Collection Drop 2 is Now Available in Stores


PUMA and The Weeknd are back for more this season, following the highly anticipated first PUMA XO collection that launched last year.

A follow up to the March drop inspired by The Weeknd’s travels to the East, drop 2 takes us to the romantic European period, aptly called “Crafted Rennaissance”. Expect past and present to collide in this apparel offering, featuring Italian Rennaisance Era graphics mixed with contemporary branding and athletic silhouettes. Working alongside world reknowned music video director, illustrator and designer, Warren Fu, the Italian Renaissance graphics are original designs including old script text and standout motifs.


Complimenting the drop is an update on the original Parallel constructed with a smooth, high quality Italian nubuck completed with contrasting colour block white outsole and PUMA Formstripe. The updated Parallel continues the sleek yet contemporary design for fans of last year’s understated styling.



PUMA x XO Collection drop 2 is available PUMA SELECT, PUMA Rosebank, PUMA Sandton, PUMA Gateway, PUMA V&A Waterfront and X-Trend stores. The PUMA x XO Parallel 2.0 will drop on 7th June.