Thursday, 12 July 2018

First Look: PUMA x Outlaw Moscow - A Collection with a Message of Diversity, Designed in Russia



PUMA diversifies its 2018 SELECT lineup by partnering with up-and-coming fashion brand Outlaw Moscow (a.k.a AYTΛO). Born from the streets of Russia’s capital and founded in 2014 by designer duo Maxim Bashkaev and Dilyara Minrakhmanova, Outlaw Moscow | AYTΛO is a progressive brand that has participated in Paris and Milan fashion weeks multiple times. They won the SHOWStudio Film Award with their “Outlaw Film”  and went on to create “Outlaw Film 2” with legendary photographer Nick Knight. The brand has dropped several secret parties in Moscow and established a reputation as an independent brand that stands for diversity and freedom.

The debut PUMA x Outlaw Moscow | AYTΛO collection is a fusion of streetwear and high-end fashion, grime and luxury. It celebrates the festive and rich Russian culture right in the heart of Moscow, where the much-anticipated football tournament is taking place this season. Distinctive Russian design elements include minimalistic branding where the words PUMA and OUTLAW MOSCOW are spelled out in ancient Eurasian Cyrillic script, and floral prints inspired by Russian retro illustration books feature throughout.

The first drop for PUMA x Outlaw Moscow includes footwear, apparel and accessories with floral prints, embroidery, bright colour blocking and unexpected material combinations. A key footwear style is the Avid Zip Graphic O. Moscow in black colourway, with an elevated mid-cut boot silhouette, woven jacquard upper featuring traditional Russian art, completed with a large rubberised zipper on the forefoot. An apparel highlight piece is the PUMA x O.MOSCOW Kimono, which continues the floral print theme, has a loose and elongated fit and is accented by the PUMA Logo and Cyrillic text that translates to “Made in Russia.” Backpack and cap accessories round up the collection, all bearing the disctinctive AYTΛO embroidery label.

PUMA and Outlaw Moscow | AYTΛO stand together to deliver a message of diversity with a collection designed in Russia and shot in South Africa.


The first drop pre-releases on 6th July on Outlaw.ru and will be available locally on 14th July at PUMA SELECT stores and selected retailers.
 

Monday, 9 July 2018

First Look: Nike Air Jordan 1 'Hyper Royal'


The 'Hyper Royal' takes some of Jordan Brand’s classic features and combines them with a clean and contemporary design.

The Jordan 1 ‘Hyper Royal’ features a distinct blue and white colour combination, with an upper that is composed of both smooth and tumbled leather. White accents arrive on the swoosh, ball and wings logo, and leather tongue tab, while the shoe’s look is rounded off with a straightforward white midsole and blue outsole.



The Air Jordan 1 ‘Hyper Royal’ is available at selected retailers.

Wednesday, 4 July 2018

PUMA x Shantell Drops Second Season Collection


Renowned artist Shantell Martin has created a language of lines. At once whimsical and profound, her thought-provoking and memorable world of characters and messages bridges the gap between fine art, performance art, and everyday life.
Following her debut collection with PUMA last year, that predominantly featured a monotone palette, the second collection bears her signature illustrations and lettering with a vibrant mix of colours for a ‘90s rave-inspired feel.
Premium materials, pops of colour, and intricate details stand out in this collection for the unique, the bold, and the playful. Collection pieces are adorned with catch phrases coined by Martin like “Find Your Way” and “One, Two, Free” between hand drawn intricate lines and shapes. PUMA’s classic styles and new silhouettes stand out like works of art.

The latest PUMA x Shantell Martin collection drops on 21st July at PUMA SELECT and selcected retailers nationwide.

Tuesday, 3 July 2018

First Look: adidas Yeezy Desert Rat 500 'Utility Black'


This adidas Yeezy Desert Rat 500 features a ‘Triple Black’ theme while dressed in Utility Black. Constructed with a mixture of mesh, leather and suede, the look is completed with it’s traditional thick midsole.

The adidas Yeezy Desert Rat 500 ‘Utility Black’ will drop on Saturday the 7th of July.

Monday, 2 July 2018

First Look: The Suede 50 Street Culture Chains Pack by PUMA



Sports and music will always be inspirations for fashion, #ForAllTime. From Walt “Clyde” Frazier’s legendary fit to today’s hip-hop artists’ styles, many pieces in fashion runways today are inspired by these pillars. And it’s not just the threads but also the bling.
In continuation of Suede’s 50th anniversary, PUMA adorns the classic silhouette with chains, metallics and bold colours inspired by our favourite artists’ and athletes’ flashiest necklaces.
The Street Culture Chains pack pops with premium suede upper and chained eyelets, atop the timeless rubber sole. The logo shines bright and metallic tips ice the laces.

Matching apparel and accessories include an oversized tee, backpack and dad hat for the women. The men’s classic tee comes in black with silver or gold detailing.


The Suede 50 Street Culture Chains pack drops on 6th July at selected retailers nationwide.