Friday, 14 September 2018

First Look: adidas Originals x Dragonball Z


adidas Originals partnered with Toei Animation and its iconic international anime series, Dragon Ball Z. Since 1989, Dragon Ball Z has transcended the world of anime and manga, reaching global icon status within contemporary pop-culture.

The collaboration sees three of the most iconic battles between heroes and villains throughout the anime re-imagined in sneaker form. Following the Dragon Ball Z chronology, the collaboration features seven silhouettes from the adidas Originals roster, carefully chosen to represent the characteristics of the heroes and villains to which they refer. Kicking off with the legendary battle between two of Dragon Ball Z’s most recognizable faces, Son Goku and Frieza, the collaborative project begins with the ZX 500 RM and Yung-1 respectively. Following this, the project moves to Son Gohan and Cell who are depicted in sneaker form as Deerupt and Prophere. Representing the final battle in the project, the Ultra Tech and Kamanda silhouettes are made-up in the image of Vegeta and Majin Buu. With the culmination of all 7 Dragon balls, the collaboration will be finished with the appearance of Shenron the Dragon, which is re-imagined as the EQT Support Mid ADV PK.


Each release will include two silhouettes (one hero and one villian), dropping monthly from September to December. The shoes will  be  presented  in  special  collaborative  packaging  featuring  an  individual  Dragon  Ball  detail,  each  box  coming  together  to  create  a  singular  back  cover  design - a homage to the tapestry-like images found on the spines of the original Dragon Ball magazines.




Re-affirming a relentless commitment to collaboration and creativity, the project positions adidas Originals at the forefront of global popular-culture, uniting  classic  adidas  design  with  one  of  the  most  beloved  animated  series  of  all  time.