Thirty-three
years ago, the iconic Air Max sneaker line was launched on the 26th of March.
World Air Max Day now takes place on this date annually. This sneaker line has
seen numerous redesigns and colorways over the years, becoming a mainstay in
streetwear and fashion culture.
Sneaker
LAB have developed environmentally friendly biotechnology, which functions on a
molecular level and continues working long after application, to help you Care
for your Airs.
Ahead
of Air Max Day, Sneaker LAB shoe care expert Cody Felix suggests getting your
Airs looking their best:
Protect
Your Investment
Air
Max Day is a big deal for sneakerheads, especially since Nike drops new
releases on the day, so keep your eye out for Air Max Quickstrike, Tier 0 or
Nike LAB releases at your local sneaker boutique stores. If you’re planning to
grab the latest release, make sure to protect your investment from Day 1, says
Felix. As soon as you take them out of the box, spray on a protector product to
prevent them from getting grimy.
Freshen
Up
If
your Airs have seen a few seasons, you’ll want to have them looking their best
for Air Max Day. Start by brushing off any loose dust and dirt with a specially
designed soft premium brush and follow this up with a cleaning solution that’s
safe to use on all fabrics, such as Sneaker LAB’s range of products.
Window
cleaning
The
window in the soles of your Airs was inspired by the open architecture of
Paris. Designer Tinker Hatfield cut a small window into the Air Max 1’s
midsole, creating ‘Nike Air’ for the first time. To keep the light streaming
through the soles of your Airs, don’t be scared to give them a good scrub, says
Felix. Using your sneaker cleaner and soft brush, gently apply more pressure to
the midsoles and soles of your shoes to remove any stubborn dirt, he suggests.
Keep
The Colours
The
numerous colourways released for your Airs make them a great fashion statement,
but they can make cleaning a challenge if you’re not using the right product.
Chemicals, bleaches and dishwashing liquids can all have disastrous results on
your sneakers with fading colours or turning whites yellow. Rather use Sneaker
LAB’s environmentally friendly Sneaker Cleaner that works at a microscopic
level to clean, care for and protect your shoes in a non-harmful way.
Lace
Up
Laces
are the first part of your sneakers to show the dirt, but traditional washing
techniques can leave coloured laces faded. Fortunately, these are easy to clean
– soak them in a solution of water and Sneaker Cleaner to have them looking
brand new, says Felix.