First Look: Premium Styles Of Sports and Fashion From PUMA x McQ

PUMA releases a new collaborative collection with British cotemporary label McQ for Autumn-Winter ‘16. The premium styles in the footwear range speak of a dual language of sport and fashion – a juxtaposition between McQ’s rebellious spirit and PUMA’s rich sporting history and product innovation. The collaborative collection showcases McQ’s use of experimental surfaces with PUMA’s classic silhouettes.

The collection incorporates styles such as the Move Lo Lace Up in metallic finish to the Tech Runner complete with McQ graphic (R2 499).  The new upper on the Tech Runner is a twist on the iconic tooling, held in contrast to the soft smooth surfaces in black and white and hand brushed graphic effect.

Another key style is the Cell Bubble Runner (R2 899), a continuation from the previous season, carried forward for AW’16 with a more futuristic silhouette.  Additionally, the Brace Lo (R2 499) and Brace Mid (R2 499) are attributed with a premium ‘cupsole’ silhouette that brings balance to the range. The contemporary silhouette of Brace Lo features a neoprene sock construction, with the upper utilising a rubberised texture, this style is available in bold primary colours.

The PUMA x McQ collection drops from August through to November at selected retailers nationwide.

Introducing the PUMA x McQ Bace Mid

PUMA released a new collaborative collection with British contemporary label McQ, inspired by extreme sports and protective structures - fusing them with technical executions from PUMA’s ‘90s running archive.

The result is a contrast of textures and finishes - cork surfaces with shine and metallic, alongside the softness of premium leather and nubuck. Colours are playful and primary with iridescent accents, for a retro-futuristic feel.

This first drop for the season is the PUMA x McQ Bace Mid (R2 599). Its neoprene sock involves your foot and the elastics helps to keep it in the right position, providing extra flexibility and support. The tongue can be removed and the style becomes lighter, while multiple textures and material finishing are mixed to create a premium hand feeling.

The PUMA X McQ collection is available from 6 February at PUMA SELECT Cape Town, Bree Street and Johannesburg, Braamfontein, as well as selected retailers nationwide including X–Trend, Madaiza, Shelflife, Queens, Lyme, Al Capone and Hollywood 2000.

PUMA x MCQ -The Third Installation of Fashion-Forward Designs

The collaboration between PUMA and contemporary British design label McQ enters its third season, with the launch of a futuristic new collection depicting the human body as an engineering machine - molded plastic shells, metallic structures and multicolored cables appear throughout the range.

PUMA’s sport DNA is interjected with elements found in protective sports gear. The result is a contrast of textures and finishes, rubberized surfaces with shine and metallic alongside the softness of premium leather and nubuck. Colours are playful and primary on a black base with iridescent reflections.

The Disc Blaze (R2 999) from PUMA’s running archive, reappears on key styles with its ability to fine-tune the fit of a shoe, with the unique closure system eliminating the need for laces. PUMA x McQ brings rich, contemporary materials to the PUMA Disc creating a signature look for the season.

In addition, the new McQ Lace Disc (R1 999) is an interpretation of the iconic Disc Blaze amplified with extended lacekeepers. Other key styles include the McQ Brace Low Top (R2 499), the McQ Brace Mid Top (R2 699) and the McQ Brace Femme (R3 299).

The PUMA x McQ collection is currently available at PUMA SELECT stores in Cape Town, Bree Street and Johannesburg, Braamfontein. Retailers carrying a selection of the PUMA x McQ collection include X–Trend, Lyme, Queens, Madaiza, Shelflife, Casanova and Hollywood 2000. Additional styles from the PUMA x McQ collection will drop in-store from now through to November.

PUMA x Alexander McQueen - SS’15 Collaboration

Spring/Summer 2015 (SS’15) will see PUMA rekindle their relationship with Alexander McQueen (McQ) for a second season merging PUMA’s performance expertise with McQ’s fashion heritage. Building on their first collaboration, this season embodies McQ‘s edgy, urban feel with both re-imagined classic PUMA silhouettes and new ones, created with sport as a major reference.

Mismatched colours and metallic textures adorn traditional PUMA shoe designs; technical mesh meets premium leather and unexpected glow-in-the-dark details. The colour palette is reminiscent of 1950s Formica colours, bright and clashing with a fresh modern twist.

Updated performance inspired Run Mids lead the way with new nubuck mounded cage features, highlighted with silver metallic foil and fluro orange lasered leather; key for McQ SS’15. Both the Rush Mid Low and Mid T are re-imagined through Alexander McQueen’s extensive archives, their iconic graphic tyre print covers both styles and brings to life McQ’s sense of rebellion and spontaneity.

Womenswear again sees PUMA’s historical archives tapped into including the return of the Leap Lo, an elegant combination of sportswear and fashion; adding a modern aspect with its technical outlook and forward design. Refreshed with open cage panels and neutral greys creating depth and shade. The Move Femme Lo a key silhouette of the range like menswear, uses exciting metallic foil elements inspired by the thermal blanket and rich Italian leather.

The exciting union takes on a new lease of life this season exploring and showcasing both brands unique DNA, a true evolution for this historic partnership.

You can shop the PUMA x McQ range of footwear from PUMA SELECT Stores in Bree Street, Cape Town and Braamfontein, Johannesburg. Selected items will also be available from X-Trend, The Jungle, Shelflife and Lyme.