Tommy Hilfiger Opens a Standalone Store in Eastgate Mall

Tommy Hilfiger has launched its second standalone store in Johannesburg after Sandton City in the popular Eastgate Mall in Johannesburg. The store houses Hilfiger Denim, Tommy Hilfiger Tailored & Tommy Hilfiger Mainline Women’s & Men’s collections and is operated by Stuttafords (exclusive distributor partner of Tommy Hilfiger South Africa).

The store currently showcases the latest Spring Summer 2016 collections for men and women, along with accessories including footwear, handbags and underwear. Its interior is designed to reflect the mix of classic and modern influences that epitomize Tommy Hilfiger’s “preppy with a twist” heritage. American antiques, vintage fixtures and industrial accents throughout the space reflect the brand’s cool, rock-and-roll, all-American spirit.

The first Tommy Hilfiger standalone store opened in illustrious V&A in April 2013, closely followed by Sandton City in November of the same year. The Eastgate Tommy Hilfiger standalone marks the third of a number stores scheduled to open in prime locations over the next couple of years. Tommy Hilfiger is currently also available in various Stuttafords locations such as Rosebank Mall, Menlyn Park, Gateway, Canal Walk, Botswana (Airport Junction & Game City) & Namibia (Maerua Mall). 

Store Details:

Tommy Hilfiger

Shop U12

Eastgate Shopping Centre

43 Bradford Road

Bedfordview

2008

Prada Enters Into The South African Luxury Market

Image Credit: Sandton City Facebook

Prada opens its first store in Johannesburg, South Africa, inside the prestigious Sandton City Mall shopping centre.

The space, designed by architect Roberto Baciocchi, covers a total surface area of 800 square metres and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections.

The internal façade, of remarkable visual impact, stretches approximately 65 metres in length and with its elegant geometry results the focus of the “Diamond Walk”: a backlit white canvas curtain enclosed in a crystal box creates a sophisticated atmosphere. Black marble frames border the entrances, windows and light boxes, lending a precious flair to the space.

The entrance to the area dedicated to the women’s collection opens on a large octagonal space characterised by the signature black-and-white marble chequered flooring – a legacy of Prada’s identity worldwide – and green fabric-clad walls, which serve as a backdrop for sleek polished steel display cases embellished with black Marquinia marble chests of drawers.

From here, the visitor is led to two spaces defined by black marble-clad walls with cut-in alcoves dedicated to the display of exquisite leather goods, accessories and bijoux.

The areas devoted to the women’s ready-to-wear and footwear collections are separated by a green fabric curtain; elegant transparent perspex display units showcase the women’s ready- to-wear collections. The space housing women’s footwear is characterised by crystal and polished steel display niches, beige carpeting, fine crystal tables and green velvet sofas, to welcome customers in an elegant and refined atmosphere.

The area offering the men’s collection features masculine materials and finishes: slim Saint-Laurent marble floorboards and walls featuring bright orange encaustic painting. The first room is dedicated to the leather goods and accessories collections: precious polished steel display cases exalt the product.

A mirror portal leads to the spaces where the men’s ready-to-wear and footwear collections are displayed: polished steel counters with coloured saffiano leather elements and green ostrich leather sofas complete the setting.

Store Details:

PRADA – Santon City

Store number: U18

Operating Hours

Weekdays: 9am-8pm

Saturday: 9am-8pm

Sunday: 9am-6pm

Public Holidays: 9am-6pm