Check out the PUMA RE. GEN Collection Made From Textile Industry Waste

PUMA is focusing on the theme of regeneration for its new RE.GEN collection. Inspired by the idea of repairing or rebuilding something that's been damaged or lost, this dynamic collection of footwear, apparel and accessories is constructed from PUMA’s own industry waste and other recycled materials.

PUMA is committed to reducing its environmental impact and living up to its code of being “Forever Better.” RE.GEN is designed for this shared mindset; it’s a modern collection that minimises waste and makes an environmental statement through street style. It was created in an effort to reduce and regenerate textile industry waste. Apparel styles are made with recycled polyester or at least 20% recycled cotton and all footwear features a minimum of 20% recycled material on the upper.

Moving towards circularity, the RE.GEN collection incorporates three different kinds of recycled material: leather off-cuts from PUMA’s own production, cotton off-cuts from the greater textile industry and polyester made from recycled plastic. The result is a modern collection that celebrates and rethinks waste.

RE.GEN uses the recycling process to influence the creation of the product and takes inspiration from it through design features. An all-over print (AOP) on items in the apparel line includes a unique pattern that’s inspired by broken down plastic. Juxtaposing fabric mixes and unexpected cut lines appear throughout the collection, inspired by upcycling. Every piece features a recycled TPU badge and a label telling the product story. The pieces feature dynamic cutlines, fresh fabric mixes and tonal colours.

The collection features the RE.GEN Oslo Maja (R1 899), Cropped Jacket (R1 799), Tee (R649), AOP Tee (R799), Wide Leg Pants (R1 299) and Woven Skirt (R1 299) for women while men’s gear includes the RE.GEN Oslo City (R2 299), Jacket (R2 499), Woven Pants (R1 799) and AOP Tee (R899).

Completing the collection are the RE.GEN Shoulder Bag (R799), Deconstructed Low Curve Cap (R399) and RE.GEN Short Visor Cap (R399).

Take a step towards a better future with the RE.GEN collection, which is available from PUMA.com, PUMA stores, Archive online, X-Trend, Superbalist, Shesha and selected retailers.

Pharrell and Woolworths – Yes,We Are With You! #pharrellwithwoolies

Yesterday, Pharrell Williams and Woolworths announced an exciting collaboration! The collaboration is the first of its kind for a South African retailer. Pharrell is going to take on the role of Style Director in a trailblazing collaboration across a series of sustainability-focused projects.

Woolworths and Pharrell are going to work together to make a difference in the lives of people (uplift education in South Africa), and the planet (sustainable fashion and sustainable food farming). 

Woolies and Pharrell are going to create fashion that's not just cool, but also sustainable! We can't wait to see!

See the video below for more information.

Join the conversation using #pharrellwithwoolies

Go to www.woolworths.co.za/areyouwithus for more information.

PS: Pharrell will also perform in South Africa in September – but you’ll have to be a rewards cardholder to get a ticket.