PUMA is giving the iconic, running-inspired FAST RIDER
shoe a fresh look for 2020. Fronted by PUMA Ambassador YBN Cordae along with
dancer and singer DaniLeigh and
local young creative Uncle Vinny, the new FUTURE RIDER Play On and STYLE
RIDER Play On fuse futuristic and retro designs through vibrant colour combos
and nostalgic style nods.
The FUTURE RIDER Play On shows off a sleek white
midsole and Formstrip with black suede overlays and drops in vibrant blue
paired with red and neon green or juxtaposed with bold 80s colour splashes like
neon green, pink, orange and violet. The shoes throw it back with a corrugated
outsole, inspired by the original FAST RIDER’s Federbein conical studs, and a TPU
heel stabilizer for added balance.
The STYLE RIDER Play On carries a bit more flash, featuring a nylon upper and suede
overlays in bright and black. The shoe boasts a striking midsole in vibrant red
and white and new shock-absorbing RIDERFOAM for high rebound, topped off with a
retro-inspired corrugated outsole and white Formstrip.
“I love rocking my Future Riders along with my
casual and more formal outfits,”
says Uncle Vinny. “I want to break more boundaries and curate the best
content for my fans – what better way to take my next steps than in
these kicks.”
Available from 22 February, find the FUTURE RIDER Play On in Adult (R1 599), Junior (R1 299),
Pre-School (R1 199) and Infant (R1 099) sizes at PUMA.com, PUMA
stores, The Cross Trainer, Superbalist, sportscene, Side Step, OFFICE London
and selected retailers. The STYLE RIDER
Play On (R1 899) will be available from PUMA.com, PUMA stores, Shesha,
Hipkicks and selected retailers.
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