Music Artist Myke Towers is PUMA’s First Global Motorsport Lifestyle Ambassador

PUMA has signed music artist Myke Towers as its first official Motorsport Lifestyle Ambassador, who will combine the worlds of music and car culture.

The 28-year-old Puerto Rican is a multi-platinum selling music artist and also the first lifestyle ambassador to sign a global deal with PUMA Motorsport to focus on streetwear and car culture. He was nominated for the Latin GRAMMY® Awards, named “New Artist of the Year” at the 2021 Latin Billboard Music Awards and his music video Si Se Da Remix has been streamed close to a billion times. Towers has over 4 billion streams to date and his best performing single Si Se Da (Remix) together with Farruko, Arcangel, Sech & Zion has accrued  almost 1 billion times on YouTube.

Myke will work with PUMA on content creation, marketing campaigns and other projects which fuse music, fashion and car lifestyle.

First Look: Exclusives by G-Star RAW

G-Star RAW has released the third season of its pinnacle collection: Exclusives by G-Star RAW - a combination of radical designs inspired by early-twentieth century flight-suits and army garments, and G-Star RAW denim classics.

Designed with limitless creativity to exceed standards, Exclusives by G-Star RAW brings reinvention and innovation to every stitch, seam and rivet. Timeless icons for men and women, spliced with the unique DNA of the G-Star RAW brand.

The collection boasts an impressive range of bold and complex garments, featuring multiple layered shells and functions, as G-Star’s signature utility aesthetics are taken to the extreme. Every item has its own narrative.

Expect boxy silhouettes and refined details with superior construction techniques, patched big square pockets and premium fabrics such as 100% chambray linen, strong recycled polyester canvas, Italian Selvedge and Japanese denim.

First Look: The Scutar 3D Tapered Jean by G-Star RAW

With inspiration derived from a vintage dispatch rider pants from World War II, the new Scutar 3D Tapered Jean is the successor to the slim fit jean. Its tapered leg offers slightly more space than the slim fit and the 3D pattern construction with darts creates volume in the knee, which generates comfort during wearing. Thanks to its obvious o-shape and its RAW denim look, the Scutar creates a firm, tough profile.

Other features include a lowered belt loops, reinforced square back pockets, 3D Shaping Darts and double shank closure. A new G-Star Original.

The Scutar 3D Tapered jean is produced with Kir Stretch Denim o, the world’s 1st Cradle to Cradle Certified™ Gold stretch denim fabric introduced to the market by G-star RAW in October 2019. This revolutionary stretch denim presents 0 Risk to people and planet and is an evolution on Kir Denim o, introduced by G-Star in 2018.

This sustainable denim fiber is made of 100% organic cotton and is dyed with Raw for the Planet Indigo, which uses 15% less indigo, 70% less chemicals, no salts, and produces no salt by-product during reduction and dyeing process. Through this, water is saved and clean and recyclable effluent water is left. This innovative dyeing process is formulated in partnership with DyStar® and Artistic Milliners.

Organic cotton fibers are free of toxic pesticides and chemical fertilisers. Growing organic cotton helps to improve soil quality, prevents water contamination and conserves biodiversity. By choosing organic cotton, we can save up to 91% water.

Available in stores and on G-star.com. 

First Look: PUMA’s International Game Collection

PUMA is celebrating the brand’s sport heritage and the power of sport to unite the world with the release of the International Game collection of unisex apparel, footwear and accessories.

Inspiration comes from the vibrant colours of international flags reinterpreted into a digital aesthetic, creating a new look for a more colourful world in which sport culture is a universal element.  

Apparel includes the PUMA International Hoodie (R1 300), Graphic Tee (R450), Double-Knit Track Pants (R1 300) and Track Jacket (R1 500), Leggings (R650), Skirt (R800), Printed Tee (R650), Woven Track Pants (R1 500) and Track Jacket (R1 600) and Tee Dress (R700) for women and the PUMA International Woven Track Pants (R1500) and Track Jacket (R1 900), Tee (R700), Graphic Crew Neck Sweater (R700), Graphic Hoodie (R1 400) and Printed Hoodie (R1 700) for men. For the younger game changers, there’s the PUMA International Tee (R350), Youth Track Top (R1 400) and Track Pants (R1 100).

Keeping your feet ready for action are the International Game RS-Fast (R2 000) and Cali Star (R1 800) as well as the Future Rider (R1 700) which is also available in Youth (R1 300), Kids (R1 100) and Infant (R1 000) sizes.

The International Game Street Sling Pouch (R500) and Backpack (R900) complete the collection.

International Game is available now on PUMA.com and at PUMA stores and selected retailers.

First Look: PUMA x Bradley Theodore Collection

PUMA and renowned visual artist, Bradley Theodore, reunite to create a strikingly vibrant collection for 2019. Featuring Bradley’s signature colour-laden graphics with strong brushwork technique, this street art inspired lifestyle collection drops in January 2019.

A mix of classic and progressive PUMA styles, the collection highlights the artists hand-painted all over graphics, strokes and colour blocking with ‘CREATIVITY IS CULTURE’ printed under the tongue and a rubberised patch of his signature skull-icon featuring across the collection. A progressive fashion-forward running silhouette, the PUMA Thunder Bradley Theodore is designed with a soft leather upper and contrast mesh lining, while the chunky sole is decked with neon colour-blocked TPU inserts. The PUMA Capri Bradley Theodore is a classic vulcanized silhouette built with a soft leather upper featuring hand-drawn effects of tonal glossy graphics on quarter panels with the famed 'NEW YORK' script. For the classic court silhouette PUMA Clyde Bradley Theodore the artist works with his colourful hand-drawn graphics on quarter panels and a debossed 'BRADLEY THEODORE' signature on the medial side.

With apparel and accessories to complete the look, the collection features the PUMA x Bradley Theodore Reversible Bomber adorned with rubber print graphics of a skull on the left chest, paint stripes on the upper left sleeve with crossed bone artwork. Nail the streetstyle look with the PUMA x Bradley Theodore CREW that features Bradley Theodore’s signature embroidery, PUMA wordmark graphic rubber and the skull graphic print. In addition to a range of tees and track pants from the collection, the artist completes the look with the PUMA x Bradley Theodore Hip Bag featuring allover print and a curved cap with snapback adjuster.

The full PUMA x Bradley Theodore collection is available at PUMA SELECT stores and selected retailers nationwide. 

adidas + KANYE WEST Drops the CALABASAS TRACK PANT

adidas + KANYE WEST announce the CALABASAS TRACK PANT. They will be available globally on October 13, 2018 with a recommended retail price of R1799.

The CALABASAS TRACK PANT will be available in two color options: Ink/Wolves and Luna/Wolves.

Constructed of double-knit polyester fabrication, featuring an elastic waistband with draw cord and zipped side pockets. Contrasting Three Stripes run down the side of the pant and ‘CALABASAS’ text is embedded on the leg.

The CALABASAS TRACK PANT will be available on online, adidas Originals stores in V&A Waterfront and Sandton, Shelflife e-com and Shelflife Cape Town and Rosebank.

PUMA x XO Collection Drop 2 is Now Available in Stores

PUMA and The Weeknd are back for more this season, following the highly anticipated first PUMA XO collection that launched last year.

A follow up to the March drop inspired by The Weeknd’s travels to the East, drop 2 takes us to the romantic European period, aptly called “Crafted Rennaissance”. Expect past and present to collide in this apparel offering, featuring Italian Rennaisance Era graphics mixed with contemporary branding and athletic silhouettes. Working alongside world reknowned music video director, illustrator and designer, Warren Fu, the Italian Renaissance graphics are original designs including old script text and standout motifs.

Complimenting the drop is an update on the original Parallel constructed with a smooth, high quality Italian nubuck completed with contrasting colour block white outsole and PUMA Formstripe. The updated Parallel continues the sleek yet contemporary design for fans of last year’s understated styling.

PUMA x XO Collection drop 2 is available PUMA SELECT, PUMA Rosebank, PUMA Sandton, PUMA Gateway, PUMA V&A Waterfront and X-Trend stores. The PUMA x XO Parallel 2.0 will drop on 7^th June.

First Look: Levi’s Silvertab Collection

Levi’s® has various styles and collections that are loved by many, but the reintroduction of SilverTab® for men, with its’90s attitude has never been more fitting.

Worn and loved by a generation, the Levi’s® SilverTab® series was made up of baggy jeans and overalls. For 2018, different finishes are being introduced including non-‐stretch denim and bold stripes.

The Levi’s® SilverTab® collection drop at Levi’s® stores on 1 March 2018.

Anatii is Running The Streets With PUMA

The next step in the evolution of PUMA’s Run The Streets campaign gets a local flavour with record producer and musician Anatii, rapper, producer Nasty C, and South African football legend Doc Khumalo representing the street hustle it takes to make your mark.

First up is Anatii, a legend on the rise, who embodies the essence of the Street Hustler. Anatii, aka the Electronic Bushman, shares how he spent pretty much every weekend of his high school life in the studio, exploiting the opportunity to “become a greater you”.

The adidas Orignals adicolor collection has dropped!

adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation - never afraid to poke fun at itself.

Pairing the colours from the past with those of today, four meaningful adidas sport hues were carefully selected as the starting point for the overall inspiration for both Men’s and Women’s SS18 collections. The primary colours which are now referred to as Bluebird, Fairway Green, Scarlett Red and Sun Yellow were first seen in 1983, when all-white adicolor shoes were presented alongside a set of felt-tip pens, and reappeared in 2006 for Color Series, an adidas collaboration with some of the world’s best-known and most highly regarded creatives, creating unique pieces around a specific colour. Taking inspiration from the past collections, the SS18 offering plays with these iconic shades and creates tonal ensembles to render a palette relevant for today.

adicolor SS18 offers a curated archive selection with the most influential adidas silhouettes of past decades in a self-referential play. Classic styles are reimagined for today through the use of innovative fabrics and refined fits. Style and taste move beyond fixed gender binaries - focusing on interesting product, not ignoring femininity but rather offering a more sophisticated acknowledgement of its many different faces. Branding is refreshed by manipulating logo size and proportions and unexpected placement.

adicolor transcends cultures and eras to redefine itself in perpetually new contexts. Always taking colour seriously, and taking itself less seriously.

The adicolor collection is available at adidas Originals stores, Sportscene and www.adidas.co.za.

First Look: Green Cross Suit Up Summer 2017 Collection

This season Green Cross is bringing us the new Suit Up Summer 2017 collection which is styled for elegance and engineered for comfort. The men’s formal shoe collection combines the finest full grain leathers with sophisticated contemporary design. Completing the look for the boardroom and the black tie business dinner.

The collection is available at Green Cross stores nationwide.

First Look: Second Drop of the PUMA x XO Collection

Following a standout performance in Las Vegas to mark the launch of the PUMA x XO debut collection, Abel Tesfaye a.k.a. The Weeknd and PUMA officially releases the second drop.  The follow up to the sell-out PUMA x XO Parallel that dropped in August, the next release features an Olive-Green colourway of the sneaker boot complimenting a range of apparel dubbed “Deluxe Denim”.

Won’t be long until fans get their hands on the covetable denim pieces that The Weeknd has been stunting at his Legend of the Fall World Concert Tour. The collection remains a true reflection of his personal style merged with PUMA’s sport-inspired silhouettes. Raw and destroyed denim and contemporary street inspired oversized silhouettes are this drop’s recurring theme. Notable pieces are the PUMA x XO Denim Jacket with frayed details on the front and back with subtle PUMA x XO branding, statement Denim Kimono with tapered sleeves and frayed hem and the PUMA x XO Denim Pants with distressed pockets and back lower leg length. The denim look extends to accessories with the PUMA x XO Denim Duffle and Denim Cap. Signature XO silhouettes compliment the rough and rugged pieces, from the PUMA x XO Hoodie with an all-new camo pattern to Tees and Tanks that bear the PUMA x XO logo.

Rounding up the capsule range is the PUMA x XO Parallel in the latest Olive Green colourway.  Inspired by military and utilitarian gear, the PUMA x XO Parallel is a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper. The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstripe and co-branded labels.

The second drop of the PUMA x XO Parallel is available at PUMA SELECT and selected retailers.