Tuesday, 15 June 2021

First Look: adidas Yeezy Boost 350 V2 - 'Mono Mist'

The Yeezy Boost 350 V2 returns with a fresh new look that features a translucent monofilament mesh upper with the lateral mono stripe intact, offering maximum lightweight breathability.

The internal reinforcement surrounds the entire upper as a structural component while adding a unique design element. Matching mono mesh laces and heel tab completes the visually appealing upper. A semi-translucent TPU cage wraps the full-length boost midsole, providing the ultimate comfort underfoot.

The adidas Yeezy Boost 350 V2 - 'Mono Mist' drops 18 June at selected retailers. 


Friday, 11 June 2021

adidas Yeezy Boost 700 - 'Enflame Amber'


The Yeezy Boost 700 Enflame Amber features an upper composed of full-grain leather and suede overlays that offer a premium finish, soft hand feel, along with a supportive and durable wear.

A mesh upper provides lightweight breathability and comfort where it is needed while reflective material on the heel adds unique design cues and visual interest.

The TPU midsole features a stonewash effect that creates a distinctive look, making no two pairs alike. A BOOST drop-in midsole offers the ultimate underfoot cushioning experience.

The adidas Yeezy Boost 700 - 'Enflame Amber' drops today, 11 June at selected retailers.


Thursday, 10 June 2021

First Look: PUMA’s New Mirage Sport


PUMA expands its Mirage franchise with its hot new addition, the Mirage Sport. Taking cues from the archive and mixing them with contemporary design elements, this new style inspired by the energetic and trippy world of DJ culture.

Mirage Sport is a successor in a long lineage of Mirage shoes that started back in the 70s. The design team worked hard to bring PUMA’s FUTRO design language forward, playing with archive references and mashing them with futuristic details. The muted, almost washed out, colour palette keeps the attention on the richness of the materials and the construction of the shoe.

Now in store and available for R2 299 from PUMA.com, PUMA V&A and PUMA Braamfontein, X-Trend Store, Archive online, Shesha, Madaiza and select retailers.


Wednesday, 9 June 2021

First Look: adidas Yeezy Boost 700 MNVN - 'Bright Cyan'


The Yeezy Boost 700 MNVN Bright Cyan features an upper composed of lightweight polyester with no-sew overlays offering enhanced breathability, flexibility and comfort. No-tie bungee laces allows for easy on and off wear, while reflective material throughout specific areas of the model adds unique design cues and visual interest.

The full-length drop-in Boost midsole provides the ultimate underfoot cushioning experience, while the PU midsole adds comfort and durability.

The adidas Yeezy Boost 700 MNVN - 'Bright Cyan' is available at selected retailers.


Tuesday, 8 June 2021

First Look: The Scutar 3D Tapered Jean by G-Star RAW


With inspiration derived from a vintage dispatch rider pants from World War II, the new Scutar 3D Tapered Jean is the successor to the slim fit jean. Its tapered leg offers slightly more space than the slim fit and the 3D pattern construction with darts creates volume in the knee, which generates comfort during wearing. Thanks to its obvious o-shape and its RAW denim look, the Scutar creates a firm, tough profile.

Other features include a lowered belt loops, reinforced square back pockets, 3D Shaping Darts and double shank closure. A new G-Star Original.

The Scutar 3D Tapered jean is produced with Kir Stretch Denim o, the world’s 1st Cradle to Cradle Certified™ Gold stretch denim fabric introduced to the market by G-star RAW in October 2019. This revolutionary stretch denim presents 0 Risk to people and planet and is an evolution on Kir Denim o, introduced by G-Star in 2018.

This sustainable denim fiber is made of 100% organic cotton and is dyed with Raw for the Planet Indigo, which uses 15% less indigo, 70% less chemicals, no salts, and produces no salt by-product during reduction and dyeing process. Through this, water is saved and clean and recyclable effluent water is left. This innovative dyeing process is formulated in partnership with DyStar® and Artistic Milliners.

Organic cotton fibers are free of toxic pesticides and chemical fertilisers. Growing organic cotton helps to improve soil quality, prevents water contamination and conserves biodiversity. By choosing organic cotton, we can save up to 91% water.

Available in stores and on G-star.com


Friday, 4 June 2021

First Look: Mayumi Yamase x Nike Blazer Low Flyleather


These sneakers are decked out in a white arrangement across its upper whith profile swooshes and labels on the tongue.

The branding on the heel deviate from the “colourless” makeup in a mix of freehand, whimsical detailing and colour choices.

Abstract embroidered shapes also join the mix on the lateral heel and medial mid-foot, further proffering vibrant pink and blue flair, respectively, to the understated upper made from at least 50% recycled leather fibers.


Suede reinforcement around the forefoot and along the tongue add a touch of grey to the Nike Blazer, while herringbone-patterned outsoles boast a fan-favorite light gum brown finish.

The Mayumi Yamase x Nike Blazer Low Flyleather is available at selected retailers. 


Thursday, 3 June 2021

First Look: PUMA x Rugrats Collection

ViacomCBS Consumer Products (VCP), Nickelodeon and PUMA have partnered to create the PUMA x Rugrats collection. Bringing back ‘90s nostalgia, the collection combines the oh-so-nice style PUMA is known for with design cues from Rugrats that gives it a retro flare.

The collection, drops tomorrow 4 June 2021, is in support of the original Nickelodeon Rugrats series, which is celebrating its 30th anniversary.

PUMA x Rugrats is a seven-piece collection featuring styles for adults and children. Adult gear includes a Short Sleeve Tee (R999), Long Sleeve Tee (R1 199), Hoodie (R1 499) and Rugrats Short (R1 799) as well as the Court Rider Rugrats (R2 399).

Kids footwear features the Future Rider x Rugrats in Junior (R1 799), Pre-School (R1 299) and Infant (R1 099) sizes and the Suede x Rugrats in Junior (R1 299), Pre-School (R1 099) and Infant (R999) sizes.

Available from PUMA.com, PUMA Sandton, PUMA Braamfontein, Shesha, Shelflife and The Cross Trainer / The Cross Trainer Kids (XKIDS).


Wednesday, 2 June 2021

First Look: adidas Yeezy 500 - 'Taupe'

The Yeezy 500 Taupe Light features an upper composed of full-grain leather and suede overlays that offer a premium finish, soft hand feel, along with a supportive and durable wear.

Mesh upper provides lightweight breathability and comfort where it is needed, while reflective piping details add unique design cues and visual interest. A rubber wrap along the midsole provides support and abrasion resistance. The adiPRENE+ cushioning absorbs impact and optimizes rebound while a light runner outsole provides traction.

The adidas Yeezy 500 – Taupe’ releases 5 June at selected retailers.