Monday 2 September 2013

Must Have Ladies: G-Star RAW


A must have for every lady this summer is pieces from the 2013 G-Star Summer Collection. The Swag Craze team recently attended the G-Star RAW Summer launch in Sandton City and loved what they have on offer.

The G-Star summer collection for ladies includes:

New 3D Denim For Women

G-Star continues the 3D evolution and introduces two new denims for women, the Type C pant and A-Crotch. The Type C features a 3D bowleg silhouette and an extremely loose top block with a low crotch construction, the kick cropped further articulates the 3D look. G-Star also introduces the A-Crotch for women; the original A-Crotch for men was introduced in 2000. The panel inserted on the inside of the leg creates a 3D silhouette, which is further articulated by the horizontal seam (a dart) on the inside leg panel. The A-Crotch also features distinct details including the exaggerated pockets, and the A-shaped artwork on the back pockets.

New Skinny For Women: Jeg Skinny

G-Star introduces the next step in skinny jeans for women: the 3301 Jeg skinny. A denim jegging executed in ultimatestretch fabric with a waist 6cm smaller than a normal skinny fit. Thanks to the waistband, which is also executed in this fabric, this denim fits perfectly in the waist. Not only does the denim provide the optimal stretch percentage, it also features a very high recovery, which means it returns to its original shape. Thanks to the combination of a special weave and an intelligent fabric mix ultimatestretch denim gives the wearer a second-skin feel and maximises freedom of movement and fit.

Red Listing Denim For Women

This season G-Star introduces Red Listing denim for women with the 3301 Tapered in Comfort Vine denim. In accordance with authentic jean making, the Red Listing denims feature selvedge on the inside of the fly and coin pocket. The Red Listing fabric is especially designed for women with a soft hand-feel and a small percentage of stretch. The authentic slub character stands out due to the medium compact 3x1 right hand twill of this deep, red-cast indigo shade that washes down beautifully. The 3301 Tapered comes in a medium and light aged washing.

3D Denim Jackets

Originator of 3D denim with the G-Star Elwood and Arc pant, G-Star now applies the same techniques to denim jackets. The 3D sleeves - designed using innovative paper patterns - allow for greater freedom of movement, due to the intelligent sleeve construction.

Premium Destroy Denim Fabrics

The process of creating destroyed denim is an art by itself. Finished by hand, it takes expertise to make denim look and feel natural, old and authentic. Every G-Star denim is made with an eye for craftsmanship to create a premium Destroy finish that makes every pant unique. The women range includes a wide range of destroyed denims, from the Type C pant to the A-Crotch.

You can find the new collection in G-Star Raw Stores. If you recently bought an item from the new collection, tweet us a picture @swagcraze1


 

Must Have Gents: G-Star RAW


A must have for every person this summer is pieces from the 2013 G-Star Summer Collection. The Swag Craze team recently attended the G-Star RAW summer launch in Sandton City and loved what they have on offer.

The G-Star summer collection for men includes:

New 3D Denim For Men
G-Star continues the evolution of 3D denim and introduces new fits for men, the Type C pant and A-Crotch. The Type C features a 3D bowleg silhouette and an extremely loose top block with a low crotch construction, inspired by vintage workwear pants. G-Star also introduces a new A-Crotch. The panel inserted on the inside of the leg creates a 3D silhouette, which is further articulated by the horizontal seam (a dart) on the inside leg panel. The A-Crotch also features distinct details including the exaggerated pockets, and the A-shaped artwork on the back pockets.

3D Denim Jackets
Originator of 3D denim with the G-Star Elwood and Arc pant, G-Star now applies the same techniques to denim jackets. The 3D sleeves - designed using innovative paper patterns - allow for greater freedom of movement, due to the intelligent sleeve construction.

Red Listing Denim For Men
The men’s Red Listing range features the ring/ring-spun Ravage denim, whose warp and weft are spun in the original, authentic way, creating an irregular and rich surface in the final denim fabric. In accordance with authentic jean making, the Red Listing denims feature selvedge on the inside of the fly and coin pocket. The base of the Ravage denim is an intense deep indigo colour, due to 8 dips in pure indigo and the oxidation process. The 3301 Low Tapered features a light aged finishing combines with premium destroy, whereas the Radar denim features a medium aged destroyed washing.

Hunter Program For Men
Inspired by the G-Star Elwood, the first 3D denim design, G-Star includes this season the Hunter program. The range features a complete range of denims, all identified by the flap-pocket detail. The Hunter 5620 3D Low Tapered features G-Star Elwood detailing, such as the butt-pad, while the Hunter Slim Blazer and Hunter Bomber Jacket have a clean look with minimal detailing, directing all attention to the flap-pockets.
 
Premium Destroy Denim Fabrics
The process of creating destroyed denim is an art by itself. Finished by hand, it takes expertise to make denim look and feel natural, old and authentic. Every G-Star denim is made with an eye for craftsmanship to create a premium Destroy finish that makes every pant unique. Highlight for the men’s range is the Red Listing Ravage denim in the modern 3301 Low Tapered fit, with a premium destroy finish enhanced by brushed areas and paint spots.

G-Star Summer Blue For Men
Every season G-Star continues its search for the perfect blue. This summer the denim range for men includes an emphasis on bright, aqua like, denim blue. The Arc Loose Tapered comes in Azure denim, which combines an intense blue with white paint spots for a summer look. Also the G-Star Elwood, that marked the beginning of the 3D denim evolution, features a blue that is very bright at the knees and upper legs.

You can find the new collection in G-Star Raw Stores. If you recently bought an item from the new collection, tweet us a picture @swagcraze1

 



G-Star RAW Summer 2013 Launch

The Swag Craze team recently attended the G-Star RAW Summer 2013 launch in collaboration with Jameson in Sandton City. The night was great with DJ Milkshake on the decks. His tunes kept us entertained while we looked at the clothes and enjoyed Jameson whisky and yummy sushi.

The G-Star Raw Summer Collection is Ahhhmaaazzzing! It is a MUST HAVE for everyone that can afford it this sunny season!
 




 

 
The clothes from the collection are on point and therefore it needs to be featured on its own. Click here to read the :
 
You can shop the collection at the following stores:
Sandton City, Shop L311, East Corner, Sandton City, Sandton, 2196
011 784 0321

V&A Waterfront, Shop 254-256, 1st Floor, V&A Waterfront Cape Town
021 418 9000

Menlyn Park, Shop UF71, Upper level, Menlyn Park Shopping Centre, Pretoria
012 368 9745