Friday, 16 April 2021

First Look: PUMA Wild Rider

PUMA is adding a progressive new design to its popular Rider franchise with the addition of the Wild Rider. Its premium design is inspired by the movement and motion of city life – always going forward, further, faster and beyond.

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together, seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring hints of vivid, almost industrial colours like royal blue, a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper and the signature Rider foam.

The heel has a series of unique design finishes including a formstrip that flows into a heel pull, a hairy suede overlay and “Designed by PUMA” emblazoned across the back. The back of heel juts out, further playing on the idea of motion, which serves as inspiration for the shoe.

Retailing for R2 199, the Wild Rider is available from, PUMA Select stores and selected retailers.

Friday, 9 April 2021

First Look: The Mayze by PUMA which is sported by Dua Lipa


PUMA has released their first campaign with global pop star Dua Lipa. Shot by fashion photographer Mario Sorrenti, the campaign features Dua Lipa wearing PUMA’s latest sneaker: Mayze, designed with a bold and edgy look in mind.

The Mayze is made for those who embrace the spotlight, on stage and off. In the campaign Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets then later en route to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and the versatility of the Mayze sneaker.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa.

A mix of archive inspirations and contemporary PUMA classics, the design of the Mayze features a stacked midsole with a split, derby construction, a TPU piece in heel and a heel tab. The upper is a combination of the brand’s leather construction from classic models.

The Mayze (R1 899) is available on and at PUMA stores as well as and select retailers.

Thursday, 1 April 2021

First Look: AMBUSH x Nike Dunk High - 'Cosmic Fuchsia'

This sneaker features an all-pink premium leather upper with matching tonal branding and dual tongue tags.

Finishing off with rubber Swoosh logos on the sides that extends past the heel.

The AMBUSH x Nike Dunk High 'Cosmic Fuchsia' drops 1 April 2021 at selected retailers.

Wednesday, 31 March 2021

First Look: Skepta x Nike Air Max Tailwind V

The sneaker features a bright blue digital print upper with black TPU exoskeleton wrapping the forefoot and midfoot along with a rubber toe cap.

An iridescent purple-to-blue gradient material is used on the tongue and collar while having a chrome midfoot Swoosh and heel clip into the Black EVA foam midsole.

“SK AIR” Tailwind branding atop a Black rubber outsole completes the design.

The Skepta x Nike Air Max Tailwind V drops, Saturday 3 April 2021 at selected retailers.

Tuesday, 30 March 2021

First Look: Nike Dunk Low SP 'City Market'

This sneaker features divergent visuals to celebrate durable materials and their role in Nike's innovative heritage.

Graphics nod to the brand's Blue Ribbon Sports roots, as well as industrial rice and coffee bags that are frequently upcycled from urban markets for a wide range of uses.

On the tongue, a small, zippered compartment nods to reusable grocery storage, with its accompanying tag reimagined to resemble a nutrition facts label.

The release features an accompanying grocery bag pays its respects with a simple commendation: "Thank You For Caring!"

The Nike Dunk Low SP 'City Market' drops Saturday, 3 April 2021 at selected retailers. 

Friday, 26 March 2021

First Look: Cruise Rider Chrome by PUMA

PUMA’s new Cruise Rider Chrome is a step above the rest with fun colour blocking, a dynamic material mix and a stacked outsole.

Worn by PUMA ambassador Winnie Harlow, the Cruise Rider Chrome’s silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back and Rider foam for the ultimate comfort. This execution gets its chrome look from a satin quarter with metallic overlays and synthetic metallic overlays on the toe and heel cap.​

Get the full look with the PUMA-white Classics Cargo Pants (R1 299) and Classics Fitted Tee (R399) in PUMA yellow-pear.

The Cruise Rider Chrome (R1 699) drops 27 March 2021 on, PUMA stores and selected retailers.

Thursday, 25 March 2021

First Look: PUMA x MAISON KITSUNÉ Collection

PUMA and Maison Kitsuné are partnering together for the first time for a full collection, merging the brand’s Paris-meets-Toyko aesthetic with PUMA’s classic styles and sport heritage.

With a vintage yet modern look, the collection takes from Maison Kitsuné’s roots. The styles merge Japanese and French design elements and Miason Kitsuné’s signature elevated basics with PUMA’s classic silhouettes and DNA to create a fresh and unique collection. The colour palette plays with different shades while keeping it tonal and earthy. Rubberized finishes and authentic co-branding help make this a collection that’s the epitome of chic street style. Maison Kitsuné’s signature Fox logos can be seen throughout the collection. Coming from the French word for house, Maison, and the Japanese word for fox, Kitsuné, it represents a symbol of versatility, much like the brand itself, as showcased in this collection.

Detailed utilitarian pieces like the Military Jacket (R5 999) and Cargo Pants (R2 499) stand out alongside items like the Hooded Long Jacket (R4 699), AOP Coach Jacket (2 499) and Tee (R1 699), Heavy Sweat Pant (R2 299) and Oversized Tee (R999) that feature embroidery and minimalistic designs. The Military Jacket is made of a technical fabric that protects you from winds and keeps you comfortable in wet conditions​. It includes an all-over graphic print lining with thin padding and multiple front flaps and hook and loop pockets for secure storage solutions. Coming in perfect form and function, the regular fit Cargo Pants feature six pockets and graphic embroidery.

Rubber mudguards are a key element in the footwear story, rooted in Japanese heritage, much like Maison Kitsuné. The Ralph Sampson Mid (R2 999) has a black nylon upper with a moulded rubber overlay in tan. The collection also includes the Ralph Sampson Lo (R2 599). Accessories include a Waist Bag (R1 299), Cap (R399), and Bucket Hat (R549).

The PUMA X MAISON KITSUNÉ collection drops on, PUMA Select stores and selected retailers from 27 March 2021.

Wednesday, 24 March 2021

First Look: adidas Yeezy 700 V3 - 'Kyanite'

The Yeezy 700 V3 Kyanite features an upper composed of monofilament engineered mesh with RPU overlays for structure and durability while the bootie construction provides a snug adaptable fit.

The RPU cage has glow in the dark features that provide a unique look and feel. This model features no-tie stretch laces for easy on and off wear and comes equipped with a second set of standard laces. The PU encapsulated EVA midsole provides comfort and durability, and the herringbone rubber outsole offers unique design cues and improved traction.

The adidas Yeezy 700 V3 - 'Kyanite' drops Thursday 25 March at selected retailers.

Friday, 19 March 2021

First Look: adidas Yeezy QNTM - 'Sea Teal'

The Yeezy QNTM Sea Teal features an upper composed of embroidered mono mesh that provides a soft, resilient thread with a synthetic suede overlay that offers toe protection and durability.

Reflective material throughout the inner webbing and heel counter emits light in darkness. The Yeezy QNTM elevates the cushioning experience with a re-engineered full-length drop-in Boost midsole that provides optimal comfort where consumers need it most.

A semi-translucent clear TPU cage wraps the Boost and adds a distinct design element to the model while the herringbone-patterned rubber outsole offers optimal traction.

The adidas Yeezy QNTM - 'Sea Teal' drops 19 March at selected retailers.

Thursday, 18 March 2021

First Look: adidas Yeezy Boost 350 V2 - 'Ash Pearl'

The Yeezy BOOST 350 V2 Ash Pearl features an upper composed of multi-toned re-engineered Primeknit with a post-dyed monofilament side stripe woven into the upper. 

This model explores a special stone washing process that creates a one of-a-kind Primeknit upper for every pair. The midsole utilizes adidas´ innovative BOOST technology.

The adidas Yeezy Boost 350 V2 - 'Ash Pearl' drops this Saturday, 20 March at selected retailers.

Tuesday, 16 March 2021

PUMA Honors Its Founder With Second Rudolf Dassler Legacy Drop

PUMA is once again paying homage to its founder with a second Rudolf Dassler Legacy collection in which the iconic PUMA formstrip is celebrated.  

For the latest drop, PUMA went back to 1958 when the formstrip was first introduced. Initially intended as a foot support feature, it gradually became one of the most recognised logos in the sportswear industry.

The collection features premium materials, dynamic piping and vintage logos for a timeless look made to last. Yellow and blue pops of colour, inspired by the initial formstrip print campaign, run throughout and a metal trinket in the shape of a formstrip is included on all footwear and most apparel items.

Featuring the classics of yesterday that continue to remain the classics of today and tomorrow, the footwear includes the Rudolf Dassler Legacy Suede (R1 999), Mirage (R2 699) and Ralph Sampson Mid (R2 999). Apparel and accessories include simple yet premium pieces: a T7 Track Top (R2 299), T7 Track Pant and Cap (R399). Graphic Tees (R999) have vintage formstrip ads printed on them.

Now available on and at PUMA Select stores and selected retailers.