First Look: The Bright Heights Capsule Collection by PUMA

PUMA drops a new Bright Heights capsule for women, featuring bold streetwear pieces with hiking-inspired details and soft pastel colours.

Footwear features the Bright Heights Hedra (R1 999), Mayze (R1 899) and RS-Curve (R1 899) while apparel pieces include the Classics Oversized Jacket (R3 999), Boyfriend Tee (R399), Cargo Sweatpants (R999), High Waist Leggings (R649) and Hoodie (R999).

Available from 3 December 2021 from PUMA.com, in PUMA stores, sportscene, OFFICE London, Shesha, Superbalist and selected retailers.

First Look: PUMA’S Second Season of RE.GEN

PUMA dropped the second season of its RE.GEN line, created in an effort to reduce textile industry waste and inspired by the idea of regeneration in an urban world.

The aim of RE.GEN is to create a collection constructed from textile industry waste and recycled materials, broken down and crafted into usable, non-virgin fabrics. RE.GEN uses recycled materials in all line pieces. Apparel styles are made with at least 20% recycled cotton and all footwear features a minimum of 20% recycled material on the upper. Many of the items are adorned with graphics, including the message “Reduce. Reuse. Regenerate.”

The latest silhouettes feature neutral and minimalistic options as well as pieces with bright pops of colour and graffiti-inspired graphics. Apparel features the all-over print Leggings (R999), Cropped Hoodie (R1 299) and Jumpsuit (R1 499) for women as well as a unisex Hoodie (R1 699), Boxy Graphic Tee (R799) and Cargo Sweat Pants (R1 499). Footwear includes popular styles like the Wild Rider (R1 999), Mirage Sport (R1 999) and women’s Mirage Clean (R1 999). The RE.GEN Backpack (R1 299), Body Bag (R699) and Bucket Hat (R549) complete the line.

The next RE.GEN drops today, 18 November 2021 in store and on PUMA.com.

First Look: PUMA’s International Game Collection

PUMA is celebrating the brand’s sport heritage and the power of sport to unite the world with the release of the International Game collection of unisex apparel, footwear and accessories.

Inspiration comes from the vibrant colours of international flags reinterpreted into a digital aesthetic, creating a new look for a more colourful world in which sport culture is a universal element.  

Apparel includes the PUMA International Hoodie (R1 300), Graphic Tee (R450), Double-Knit Track Pants (R1 300) and Track Jacket (R1 500), Leggings (R650), Skirt (R800), Printed Tee (R650), Woven Track Pants (R1 500) and Track Jacket (R1 600) and Tee Dress (R700) for women and the PUMA International Woven Track Pants (R1500) and Track Jacket (R1 900), Tee (R700), Graphic Crew Neck Sweater (R700), Graphic Hoodie (R1 400) and Printed Hoodie (R1 700) for men. For the younger game changers, there’s the PUMA International Tee (R350), Youth Track Top (R1 400) and Track Pants (R1 100).

Keeping your feet ready for action are the International Game RS-Fast (R2 000) and Cali Star (R1 800) as well as the Future Rider (R1 700) which is also available in Youth (R1 300), Kids (R1 100) and Infant (R1 000) sizes.

The International Game Street Sling Pouch (R500) and Backpack (R900) complete the collection.

International Game is available now on PUMA.com and at PUMA stores and selected retailers.

First Look: PUMA x Sue Tsai Wildflowers Collection

PUMA partners with New York-based artist and designer, Sue Tsai to create a bold and edgy capsule collection with custom renditions of classic PUMA silhouettes – Cali and Nova. Known for her bold and edgy style, the debut collection beautifully showcases the crossover of art, fashion and pop culture.

For the debut of PUMA x SUE TSAI, Sue uses her signature style to tell a story of flowers gone wild, rising up to take the planet back from humanity. Vibrant cherry blossom bombs and lotus rocket ships explode onto a camouflage backdrop, creating a streetwear collection that’s at once gorgeous and untamed, delicate and powerful.

Beautiful and delicate on the outside but powerful and strong within, her collection brings a contemporary and playful set, that combines her vision of art and fashion across footwear, apparel and accessories. An evolution of the court platform silhouette, Cali 'Peonies Camo' S.TSAI is designed with a soft leather upper with an all over military camouflage print overplayed with hand-painted feel flower graphics. The heavily textured rubber sole with moulded rubber inserts on toe and heel create a chunkier look. Nova 'Cherry Bombs' S.TSAI is a sleeker fashion-forward running silhouette with soft leather and neoprene upper and contrast mesh lining. Featuring intricate hand-drawn flower graphic on the upper with bold colour blocking, the sneakers are built with a sculpted split sole design and thick outsole tread. The round two-tone poly laces and added heel tape with co-branded silicon print complete the look.

For the apparel, Sue chooses a mix of sporty and streetwear silhouettes. Inspired by original PUMA style from 1994, the PUMA x SUE TSAI XTG Track Top with an iconic curved cutline on the chest boasts a black peony allover print on the lower. The cropped PUMA x SUE TSAI Hoodie with branded tape along the sleeve features digital wild flower print at center back and PUMA x SUE TSAI Tights with contrasting T7 side inserts can be paired with the PUMA x SUE TSAI Tee.

The PUMA X SUE TSAI collection drops at PUMA SELECT and selected retailers from 16 March 2019.

The adidas Orignals adicolor collection has dropped!

adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation - never afraid to poke fun at itself.

Pairing the colours from the past with those of today, four meaningful adidas sport hues were carefully selected as the starting point for the overall inspiration for both Men’s and Women’s SS18 collections. The primary colours which are now referred to as Bluebird, Fairway Green, Scarlett Red and Sun Yellow were first seen in 1983, when all-white adicolor shoes were presented alongside a set of felt-tip pens, and reappeared in 2006 for Color Series, an adidas collaboration with some of the world’s best-known and most highly regarded creatives, creating unique pieces around a specific colour. Taking inspiration from the past collections, the SS18 offering plays with these iconic shades and creates tonal ensembles to render a palette relevant for today.

adicolor SS18 offers a curated archive selection with the most influential adidas silhouettes of past decades in a self-referential play. Classic styles are reimagined for today through the use of innovative fabrics and refined fits. Style and taste move beyond fixed gender binaries - focusing on interesting product, not ignoring femininity but rather offering a more sophisticated acknowledgement of its many different faces. Branding is refreshed by manipulating logo size and proportions and unexpected placement.

adicolor transcends cultures and eras to redefine itself in perpetually new contexts. Always taking colour seriously, and taking itself less seriously.

The adicolor collection is available at adidas Originals stores, Sportscene and www.adidas.co.za.

First Look: Green Cross Suit Up Summer 2017 Collection

This season Green Cross is bringing us the new Suit Up Summer 2017 collection which is styled for elegance and engineered for comfort. The men’s formal shoe collection combines the finest full grain leathers with sophisticated contemporary design. Completing the look for the boardroom and the black tie business dinner.

The collection is available at Green Cross stores nationwide.

First Look: FENTY x PUMA by Rihanna Autumn/Winter 2017 Collection

PUMA, and FENTY Creative Director, Rihanna, officially ushers in the third season of FENTY x PUMA by Rihanna by opening up the doors of FENTY University, where varsity sport gets a high fashion makeover and everyone can mix and match the variety of looks.

Rihanna designed the collection to represent different youth cultural cliques and their unique styles that set them apart in hallways and locker rooms – Nerds, Jocks, Skaters, Preppies, Goth kids and of course, Bad Gals. Lending her signature FENTY style, the collection features chunky hand-knit sweaters, chenille PUMA Cats and varsity F’s adorned rib knit sweaters and dresses, over-sized coats in faux sherling and furs.

Classic uniforms and track suits were reinterpreted with technical sport fabric and fashion touches serving up elevated Ivy League-style. Signature branding details appear throughout the range most notably Rihanna’s lucky number 13, badges representing her birth year 1988, the FENTYxPUMA piercing zipper and FENTY PUMA branded buttons and trims. Unique patches, hardware and sporty taping enhanced the collection’s sport theme even further.

Last but not least, the collection’s footwear range instantly puts you on the honour roll of style. Get ready for new-to-cop styles and future icons - Chelsea Sneaker Boot and FENTY Trainer Hi and Knitted High MaryJane Heel. The iconic PUMA Creeper makes a solid comeback in two new stacked sole iterations -  the Cleated Creeper Suede and the Ankle Strap Sneaker available in women’s sizing in the latest seasonal colours.

Items from the PUMA FENTY University collection are now available at PUMA Select stores. 

Check Out The PUMA NTRVL Spring/Summer ’17 Collection By PUMAxSTAPLE

PUMA and world renowned New York City streetwear stalwart Staple Design put their creative heads together for Spring-Summer ’17 by introducing the PUMA NTRVL collection. Collaborating on apparel for the first time, the two brands come together seamlessly, in typical style of when the Pigeon first met the Cat. Playing with iconic silhouettes, classic tailoring and performance materials, the result is slick and street-worthy.

The PUMA NTRVL collection adapts to each activity in your day with multifunctional pieces made of premium durable materials. Staple takes iconic sneaker silhouettes and adds his unique design flavour, using pops of pink and his signature colour scheme of pigeon grey. The footwear range includes PUMA’s latest running shoes with a streetwear edge, IGNITE evoKNIT (R2 999), IGNITE 3 (R2 499), Limitless (R2 799) as well as sports-inspired classics, the PUMA Clyde (R2 499) and BOG Sock (R2 299). All sneakers have a split coloured upper- with opposite colourblocking applied to the medial and lateral sides.

To complete the contemporary and stylish capsule is apparel and accessories, equipped with technical features. Classic silhouettes are remixed with contemporary swagger and performance functionality.

Executed with a vibrant polka-dot print and reflective details, PUMA NTRVL gives the traditional a twist combining fashion with fitness. Consider it functional fashion, the PUMA NTRVL Tech shirt (R1 999), tee’s (R999) and hoody (R2 599) has an adaptive design with premium knit fabric, perforated panels and a classic polka dot print remixed with reflective details. A pink lining connects this piece to the OG Staple design language.

Designed with the city life in mind, the PUMA NTRVL collection is fit for work, working out or casual evening chills. The first drop of PUMA x STAPLE will be available from Saturday, 25 March 2017 at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg and selected retailers.

FENTY x PUMA Spring-Summer 2017 Favorites Are Starting To Hit Stores This Week

Previewed last September at Paris Fashion Week, the coveted FENTY x PUMA Spring-Summer 2017 collection hits stores starting 9 March 2017. The Spring-Summer 2017 collection fitting for the season stuns in a mélange of extravagant fabrics, intricate ruffles and pleating, Chinoiserie, corsets galore, playful bows and gender bending silhouettes in a delicate colour palette of blush, mint green, lavender, pink and white.

PUMA’s sport heritage echoes through as Rihanna brilliantly reimagined and transformed traditional track suits, boxing robes, tennis dresses, polos and iconic footwear silhouettes.  Maximalist at best, she played up with exaggerated and oversized shapes and contrasted soft hues with hard edged street-inspired looks for both men and women.

First to release are head-turning footwear styles that caused a ruckus in the fashion world when they first graced the Paris runway. The FENTY x PUMA Bow Slides in olive branch and silver pink elevates lounge and poolside wear to a whole new level with the softest leather material and statement oversized bow.

The theme continues with the FENTY x PUMA Bow Sneaker, a femme fatal hybrid of PUMA’s iconic Trinomic runner also in olive branch and silver pink.

The FENTY x PUMA Bow Sneaker and Bow Slide will be available from 9 March at PUMA SELECT Bree Street, Cape Town and selected retailers.

PUMA and STAMPD Launches New Collection for SS17

PUMA and STAMPD are starting the new year with the announcement of a fourth collaborative collection for the Summer 2017 season.

STAMPD founder and creative director, Chris Stamp, stays consistent with the brand’s “Made to Make It” mantra for the series.  The collection challenges the boundaries of materials and takes cues from architectural elements and characteristics that make California unique. Continuing the evolution of contemporary luxury and performance innovation, the outcome is a collection of summer-ready pieces with functional elements, wetsuit inspired silhouettes and muted camo motifs. Inspired by the notion of ‘96 Hours’, each piece is designed with surfers and urban nomads in mind - essential gear that can be worn from morning to evening during a weekend getaway on the beach.

Kicking off the season with the PUMA x STAMPD Clyde (R3 499) which has been re-mastered with rich perforated leather and the PUMA x STAMPD Trinomic Woven Sock, available in muted tones of black and tonal camo.

Stamp continues to play it cool using technical fabrics, minimal designs and muted tones throughout the apparel collection. Timeless pieces inspired by California surf culture sans the tropical floral prints. STAMPD fuses a wind jacket and backpack (R4 499) to help protect you from the elements without taking it off. Other pieces in the collection include laid-back tees (R1 299), tanks (R1 199) and a longsleeve top (R1 199).  Complete the look with the STAMPD cap (R449) and duffle (R2 499).

For the ladies, a stand out piece is the lightweight PUMA x STAMPD Jumpsuit (R2 699) infusing the classic wetsuit with STAMPD’s avant-street sophistication. With bonded cutlines, contrasting zippers, and dropped armholes for unique layering, this look is feminine with a touch of edge.  Performance gets premium elevating with a typical bra with a low cut racerback finish, the PUMA x STAMPD Bra Top (R699) gives the perfect contrast and support to match the jumpsuit.

The first drop of the PUMA x STAMPD SS17 collection is available at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg and selected retailers.

Pharrell Williams Presents His First Collection As Head Of Imagination For G-Star RAW

G-Star’s Head of Imagination, Pharrell Williams unveiled the Elwood X25 collection – a fresh interpretation of the 3D G-Star icon that celebrates its 20th anniversary this year.

This marks the release of the first project co-created by Pharrell since his appointment as Head of Imagination of the denim brand.

The collection was introduced as a life-sized installation at ComplexCon, a convention and festival that took place in California last weekend, showing the iconic jeans in 25 colorful prints in an all-natural Alpine-like background.

With check, camouflages and traditional patterns from all over the world, these 25 prints – carefully selected by Pharrell himself – symbolize G-Star’s ever-present commitment to innovation and self-expression.

The artist reflects:

“What we are trying to do is make a space for creativity and experimentation. We’re not trying to tell people what to do and what to think, but just help them to express themselves openly. To choose what to wear and how to wear it. This collection is about freedom of choice- it’s about adding democracy to your wardrobe.”

The G-Star RAW Elwood X25 collection will be available in selected stores and online as of February 2017.