Saturday 30 September 2017

First Look: Nike Special Field Air Force 1 Desert Ochre

Nike Drops the Special Field Air Force 1 Desert Ochre. The sneaker features premium and soft leather features across the upper in a deep shade of brown. It is further enhanced with a bold colourway across the heel. The vibrant use of orange instantly grabs attention and sets this apart as an exclusive.

Rising high at the ankle, this Air Force 1 delivers a far more contemporary look than the original 80s basketball style. Robust straps keep the foot locked in place with elasticated detailed that stretches around the entire ankle. Synthetic locks and a zip across the heel adds even more functionality. This urban military-inspired silhouette is finished off with classic Nike branding throughout and a set of tonal coloured laces, as well as a chunky AF1 midsole underfoot.

The Nike Special Field Air Force 1 Desert Ochre is available at selected retailers.

Tuesday 26 September 2017

First Look: PUMA x solebox ‘Champagne Pack’

PUMA and solebox have partnered on their latest release dubbed the ‘Champagne Pack.’ The pack features PUMA’s iconic 90s inspired runner, the Blaze of Glory and its new progressive alter-ego, the B.O.G. Limitless.

The Blaze of Glory is decked in premium nubuck and mesh upper combo with a bold Trinomic sole with a hint fluo green on the outsole, a nod to the champagne bottle’s special labeling. The B.O.G. Limitless stands-out with a full engineered sock and the embossed leather, nubuck overlays topped with a glow-in-the-dark outsole and a prism pink collar. Both pairs further impress with a cork footbed, solebox branded leather heel tab and the waxed cotton laces.

The PUMA x solebox ‘Champagne Pack’ is available at Shelflife.

Wednesday 20 September 2017

First Look: Nike Air Jordan 11 Low IE Fire Red

During the 1996 season, Michael Jordan was photographed wearing a White/Gym Red colourway of the IE that turned heads but never made its way to the court. For the last two decades, he’s been the only one to wear it. Until now.

This Air Jordan 11 Low IE features a White leather upper with Gym Red overlays on the side panels (which have an elephant print texture to them) as well as on the translucent outsole. Hits of Black on the inner liner, tongue, and the Jumpman logo on the tongue complete the look.

The Air Jordan 11 Low IE Fire Red will drop on Saturday, 23 September 2017, at selected retailers.

Tuesday 19 September 2017

First Look: The PUMA x Tomas Maier Roma 1968

PUMA partners with Tomas Maier on the special edition Roma 1968. PUMA first issued the shoe in 1968 to honour the Azzurri European Championship winners (Italy). This year Thomas Maier and PUMA collaborated in order to celebrate the ease of casual living.

There are only 200 pairs of the PUMA x Tomas Maier special edition Roma 1968. The sneaker is minimal in design and colour and it sneaker features the Tomas Maier signature palm tree de-boss.

The PUMA x Tomas Maier Roma 1968 is now available exclusively at Shelflife. 

Floss like a boss with Sunstar GUM

September is National Oral Health Month, and Sunstar GUM will be sharing how to floss like a boss, as recommended by dental professionals. Cleaning in-between can be quick and easy with the right tools and know-how.

Sunstar GUM has created a brand-new series of short videos (+/- 30 seconds each) demonstrating how to ‘floss like a boss’ – even if you have implants, braces or don’t like floss. The videos are live on

Monday 18 September 2017

First Look: adidas introduces new Tubular iterations

This season, Tubular challenges the rules and conventions of “high fashion”, disrupting the status quo and starting a dialogue about where, and to whom fashion belongs. The story we tell is one that connects the streets to the catwalk – showing that today, street rules fashion, and not the other way around.

NOVA Tubular apparel collection

This September, adidas Originals presents the latest instalment of its NOVA Tubular apparel collection for men and women.  Informed by archive adidas designs and distinct moments in sportswear history, the NOVA Tubular collection’s unique blend of references culminates as a considered expression of modern style perspectives. The apparel collection explores unorthodox colour palettes including classic heather greys and blacks to forest greens for men and olives, navy blues and pinks for women.

In the men’s range, this ethos manifests through a range of weather-ready pieces, including windproof tracktops and pants, patterned crewneck sweats and classic jersey pieces. For the women’s offer, this same ethos is applied to a selection of feminine silhouettes such as leggings, hoodies, sweats and skirts.

Tubular Rise


Introducing a brand new silhouette this season, adidas Originals presents perhaps the boldest iteration of the Tubular philosophy yet with the creation of the Tubular Rise model. Offered in a tonal tan colourway, a Primeknit upper provides an adaptive, comfortable foundation, structured by a large suede midfoot cage and elastic heel counter. Space-dyed neon fibres in the upper textile push the futuristic aesthetic even further, whilst a modern, integrated lacing system blends into the shoe’s aggressive design. This is then placed atop a textured EVA midsole with moulded stability plugs, including an overflow panel that rises up across the shoe’s heel quarter.

Tubular Dawn

adidas Originals also steps forward with two new iterations of the new Tubular Dawn silhouette, offering the women’s-exclusive model in a duo of classic colourways.

With a notable use of tone and texture, the first iteration features a matte mesh textile upper in Utility Black, with 3D embroidered details on the forefoot and heel. This is expanded by webbing details on the quarter with a reflective silicone print, integrating into a modern lacing system with two-tone laces. The design is then placed upon the distinctive ridged outsole of the Tubular Doom silhouette, finished with a nubuck leather heel piece and Tubular branding on the tongue. This is then countered by a Primeknit edition in Trace Olive, swapping mesh out for adidas’ adaptive Primeknit material with a woven speckle motif, countered with a leather heel piece for a premium take on the Tubular Dawn aesthetic.

Tubular Doom PK W / Tubular Doom Sock PK

The Tubular Doom steps out in a trio of new iterations this month, courtesy of adidas Originals. First up, the original Tubular Doom silhouette will be releasing in a women’s-exclusive iteration. The shoe’s sock-fit design is brought to its apex through a full Primeknit upper, supported by structural overlays and a contrast heel-cage panel. Offered in a clean Raw Pink colorway with contrast Vapour Grey details, the release brings the aggressive aesthetic of the Tubular Doom into a softer, feminine context without sacrificing any of its original energy.

Accompanying the Tubular Doom PK, the Tubular Doom Sock arrives in a new Primeknit construction, structured by a rear heel-support piece and an integrated lacing system. The Tubular Doom Sock PK will be available in Charcoal and Core Black colourways.

Tubular is available at adidas Originals stores, adidas online store, AREA3 and selected retailers.

Wednesday 13 September 2017

First Look: Reebok NPC UK x The Good Company

Hailing from Allen Street on New York’s notorious Lower East Side, The Good Company is committed to stepping outside their comfort zone in search of new experiences. Using Reebok’s NPC UK trainer as the guide for their latest collaborative journey, the store has designed a classic sneaker for fellow jetsetters.

Originally known as the Newport Classic, Reebok’s NPC tennis shoe first appeared in 1985. Quickly establishing itself as a country club staple, the model was soon adopted by hip-hop culture, remaining a go-to option for street style aficionados ever since. The plush navy suede and golden branding mimic the cover design of American passports, while grippy gum soles are reminiscent of the dog-eared edges of your most faithful travel companion. 

The Reebok NPC UK x The Good Company drop on Friday, 15 September 2017, at selected retailers.

Tuesday 12 September 2017

First Look: Nike Flyknit Trainer Sunset Tint

The Flyknit Trainer is the perfect marriage of old and new. The iconic heritage of Nike’s running range is brought forward but thanks to modern day innovations, you can expect the best in comfort and support. That lightweight and flexible material covers from heel to toe. It showcases a light shade of pink on this design, complimented by hits of black to the Swoosh and lace surround.

A cored-out midsole promises the best in re-energising comfort underfoot. This keeps the silhouette ultra-lightweight without sacrificing on the protection. Integrated laces are another impressive addition, keeping the foot locked in place while adapting to movement.

The Nike Flyknit Trainer Sunset Tint drops on Saturday, 16 September 2017, at selected retailers.

Monday 11 September 2017

First Look: The Skepta x Nike Air Max 97 Ultra

UK rapper Skepta partners with Nike on the Nike Air Max 97 Ultra. The sneaker is inspired by Morocco, as well as the palette of the 1999 Air Tuned Max.

For this release, the Skepta turns his attention to the Air Max 97 which celebrates its 20th anniversary this year. Marrakesh provides the inspiration for this rendition with a glimmering iridescent upper that celebrates the vibrant Moroccan city.

A deep hue or red transitions to gold and purple thanks to that contemporary use of materials. Although this is completely unique, it does stay true to the original silhouette complete with a wavy construct and mini-Swoosh along the sidewall. The sneaker also features woven detailing in a deep shade of black to match a chunky and robust tongue. A gold panel features on the sidewall and a black midsole adds a stealthy contrast underfoot.

The Skepta x Nike Air Max 97 Ultra is available at selected retailers.

Wednesday 6 September 2017

First Look: Nike Air Jordan 1 Retro High Flyknit Banned (Bred)

Honouring the silhouette’s heritage, Jordan Brand pairs the Flyknit woven construction with premium leather hits placed in areas such as the Swoosh, Wings branding, the Nike Air branded tongue and the insoles.

Another feature on the shoe is the graphic reading “19852017” printed on the inner collar that pays homage to the original Air Jordan 1 release year as well as the launch of the Air Jordan 1 Retro High Flyknit respectively. In addition, the Air Jordan 1 Retro High also comes with a Zoom Air unit that has been added in the heel.

The Nike Air Jordan 1 Retro High Flyknit will drop on Saturday, 9 September 2017, at selected retailers.

Tuesday 5 September 2017

First Look: Nike Air Jordan 5 Retro Camo

The Air Jordan 5 fully embodied the concept of flight with a design that took its cues from WWII fighter planes.

Pops of bright red are then seen on the inner liner, the Jumpman on the tongue, the new “AIR 23” branding on the heel, and the shark teeth on the midsole. Finishing things off is an icy blue translucent outsole.

The Nike Air Jordan 5 Retro Camo is available at selected retailers.

Monday 4 September 2017

Nike Air Force 1 Low ‘Floral Sequin’ Pack

With countless re-interpretations and several drastic changes made to the famed classic basketball shoe designed by Bruce Kilgore, this upcoming iteration is just another addition to the ever-expanding list of variations.

Both pairs of this Upstep LX edition of the AF1 feature denim uppers—one sporting indigo denim, while the other utilizes a light-washed denim. Suede accents are present on the Swoosh, heel tab, eyelets, and tongue tab, and the lining is made up of velvet. The highlight of the shoes are the sequin floral embroidery and patches that are scattered across the uppers.

The Nike Air Force 1 Low ‘Floral Sequin’ Pack is available at selected retailers.

Friday 1 September 2017

adidas Originals Drop The Latest EQT Footwear and Apparel Pack

This season adidas Originals pays tribute to the city of Detroit with the release of a new EQT footwear and apparel pack.

Drawing from the unique ‘90’s aesthetic and colour palette of the original Equipment series, the new apparel collection offers a range of classic sportswear pieces in accessible, mixable colours. For women iconic colours like white, heather grey and essential EQT green are brought together across a range of pieces including dresses, sweats and outerwear.

In the men’s range, similar principles are applied to a more classic apparel collection, switching out EQT green for a deep EQT blue shade. Similar details such as EQT 3-stripes graphic prints and panelled constructions return, whilst designs take a more traditional route, modifying classic sportswear with subtle adjustments such as extended silhouettes and utility pockets.

For women, a new iteration of the EQT Racing ADV silhouette is presented in a clean aqua colour way with contrast black accents. The men’s offering presents a new edition of the futuristic EQT Support 93/17 model, utilising a knit textile upper with contrast mesh quarter panels and tailored embroidery details.

A refined approach to an adidas Equipment classic, the EQT Support RF model receives two new treatments this season for men and women. The men’s iteration assumes a classic 90’s running materiel way, featuring a mesh construction with suede panels and welded overlay details. Rendered in a Carbon black colourway, it’s an understated approach that brings the classic adidas footwear design to the fore. For the women’s Support RF edition, a slightly altered approach counters a mesh vamp with nubuck panels and roller knit textile on the tongue and quarter.