Wednesday 13 September 2017

First Look: Reebok NPC UK x The Good Company

Hailing from Allen Street on New York’s notorious Lower East Side, The Good Company is committed to stepping outside their comfort zone in search of new experiences. Using Reebok’s NPC UK trainer as the guide for their latest collaborative journey, the store has designed a classic sneaker for fellow jetsetters.

Originally known as the Newport Classic, Reebok’s NPC tennis shoe first appeared in 1985. Quickly establishing itself as a country club staple, the model was soon adopted by hip-hop culture, remaining a go-to option for street style aficionados ever since. The plush navy suede and golden branding mimic the cover design of American passports, while grippy gum soles are reminiscent of the dog-eared edges of your most faithful travel companion. 

The Reebok NPC UK x The Good Company drop on Friday, 15 September 2017, at selected retailers.

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