Friday 24 August 2018

Everyday Essentials Elevated. PUMA x Big Sean Drops New Collection.

Together with PUMA, Big Sean designed a curated collection that focuses on versatility, wearability and functionality, pairing it with colours inspired by Fall in the Midwest. But he didn’t stop there. Instilling his fine taste and fashion sense, he chose to use premium luxe materials to elevate these everyday essentials. The result is a collection that’s perfect for lounging and traveling, yet distinctly stylish for evenings out.

PUMA classics are given a progressive, street-ready redesign with mixed premium materials and detailing and a colour palette from pale khakis, dark olives, burnt ochres and birch. Signature dedicated “D” branding is seen throughout the collection.

The latest PUMA x Big Sean collection features PUMA’s heritage sportswear styles that have been updated with a rich colour story and tactile materials. Apparel pieces are created with mixed fabrics and tonal colour combinations, giving the collection a more premium layered feel. Pieces feature taping details and Big Sean ‘D+CAT’ logo.

Court silhouette the new Breaker comes in a neutral urban colour, with tonal signature branding details, rear taping and Big Sean’s signature green outsole.

Watch out for the first drop of the AW’18 PUMA x Big Sean Collection releasing globally on August 25th, with a second drop coming in October. Available at PUMA SELECT and X-Trend Stores.

Thursday 23 August 2018

First Look: Nike Air VaporMax Premier Flyknit Black/Metallic Silver

Drawing inspiration from the late-90s classic, the Air Zoom GP, the Air VaporMax Premier Flyknit Black Silver borrows the icon’s lateral mudguard and fuses it with an ultra-contemporary silhouette. Its lace-free midfoot strap clasps shut for the ultimate lockdown experience, and a Flyknit-infused upper provides a versatile fit like no other.

To round it all off, a full length Air VaporMax unit is present down below for additional comfort and a smoother stride.

The Nike Air VaporMax Premier Flyknit Black/Metallic Silver drops on Saturday, 25 August 2018.

Thursday 2 August 2018

First Look: PUMA Fierce Slide

PUMA reinvents its iconic Fierce silhouette with the new Fierce Slide. A fresh, fun twist to the original design, made not to just look good but perform under pressure.

Because the next level is the only level, the Fierce Slide gives women the confidence to push boundaries, whether it’s at the gym or out in the world. Geared with a fully knitted upper, the shoe offers a sock-like feel that oozes comfort. Comfy but secure, the style features a branded slide-strap to equip women during different kinds of training. The renowned Fierce silhouette is one of PUMA’s most dashing designs, but why not give it an upgrade? It was modernised with exaggerated heights, adding medial and lateral support, while still keeping its famously classic form. In addition, a new outsole design optimises traction through zoned rubber for those bootie-lifting, core-strengthening training moves.

The Fierce Slide drops worldwide on August 4th at PUMA stores and selected retailers. Get yours for R1 399.