Friday 24 August 2018

Everyday Essentials Elevated. PUMA x Big Sean Drops New Collection.

Together with PUMA, Big Sean designed a curated collection that focuses on versatility, wearability and functionality, pairing it with colours inspired by Fall in the Midwest. But he didn’t stop there. Instilling his fine taste and fashion sense, he chose to use premium luxe materials to elevate these everyday essentials. The result is a collection that’s perfect for lounging and traveling, yet distinctly stylish for evenings out.

PUMA classics are given a progressive, street-ready redesign with mixed premium materials and detailing and a colour palette from pale khakis, dark olives, burnt ochres and birch. Signature dedicated “D” branding is seen throughout the collection.

The latest PUMA x Big Sean collection features PUMA’s heritage sportswear styles that have been updated with a rich colour story and tactile materials. Apparel pieces are created with mixed fabrics and tonal colour combinations, giving the collection a more premium layered feel. Pieces feature taping details and Big Sean ‘D+CAT’ logo.

Court silhouette the new Breaker comes in a neutral urban colour, with tonal signature branding details, rear taping and Big Sean’s signature green outsole.

Watch out for the first drop of the AW’18 PUMA x Big Sean Collection releasing globally on August 25th, with a second drop coming in October. Available at PUMA SELECT and X-Trend Stores.

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