Tuesday 25 August 2015

PUMA x Usain Bolt – Sport Inspired Lifestyle Collection

UB Style Tee

PUMA has teamed up with Usain Bolt, for a sport-inspired lifestyle collection released in Autumn-Winter’15. The collection features modern and sporty silhouettes inspired by the record-breaking athlete’s speed as well as his off-track style and swagger.

The range includes the UB Graphic Tee (R399), which boasts the iconic Usain Bolt celebratory pose, as well as the UB Logo Tee (R379) and the UB Style Tee (R429).

UB Logo Tee
UB Graphic Tee
The PUMA x Usain Bolt Collection will be available at PUMA Stores in September 2015.

Friday 21 August 2015

Fashion Friday: Introducing SODA Bloc for Fashionable Tweens!

“SODA Bloc inspires tweens to Be Youth:  Be Fun, Be Different, Be Informed, Be The Future, Be Cool, and Be Yourself. Created for older children but with their parents best interests at heart, SODA Bloc collections are fashionable and fun loving, but relevant for the age group,” says Alex Harris, Head of SODA Bloc.

Expect casual cool in hoodies, track pants, sneakers, Tees with prints and quirky slogans like “My favourite days are days when everyone is really happy”, “Good vibes only” and “Being nice makes you cool”.

TFG will open 11 SODA Bloc stores across the country before the end of 2015, with further stores opening in South Africa and Africa in 2016. The first SODA Bloc stores to open in August include the Liberty Promenade and Tygervalley Shopping Centre’s in Cape Town, Sandton City in Johannesburg, and Hemingways Mall in East London.

September store openings will take place at Bay West Mall in Port Elizabeth, the Mall of the South in Johannesburg and the Mall of the North in Pretoria, whilst further stores will open in Johannesburg (Clearwater Mall, Greenstone Shopping Centre and Eloff Street) and Pretoria (Middleburg Mall) in October and November.

“We saw an opportunity to fill a gap in the market and took it! We are very excited to launch SODA Bloc to South African consumers. Our goal is to provide fashion that’s on-trend and affordable to a broad audience,” says Harris.

For more information visit www.sodabloc.co.za
Also, follow them on:

Swag Craze attended the launch at Sandton City (post to follow soon, in the meantime check out our Twitter feed, to see what went down)! 

Happy shopping this weekend!

Thursday 20 August 2015

Top 10 Finalists Announced in the Woolworths MySchool SingWithUs Competition

As part of Woolworths’ strategic collaboration with Grammy Award-winning musician, record producer and philanthropist, Pharrell Williams, an announcement has been made revealing the Top Ten Finalists for the MySchool SingWithUs competition.

Judges Jon Savage, Katlego Maboe and Theo Crous had the tough task of witling down almost 200 entries from primary and high schools nationwide before finalising the top 10. Pharrell Williams himself will decide on the ultimate winning group, and will announce his decision on the 26th August 2015. Woolworths is hosting a private Pharrell concert for its WRewards customers in September, and the winning singing group will perform on stage with him, as well as win a grand cash prize of R100,000 for their school.

The Top Ten School Finalists are (in no particular order) are:

Western Cape

Zwaanswyk High School

Garden Route


Hudson Park Primary School

Well done and congratulations to the finalists!

Wednesday 19 August 2015

Durban Fashion Fair Dates and Schedule

Phumla Mtolo & Kristina Louw (DFF campaign models)
The Durban Fashion Fair (DFF) presented by the eThekwini Municipality - has evolved into the province’s premier annual fashion event with a number of exciting firsts this year.

For starters, because of the growing popularity of this event amongst both lovers of fashion and designers themselves, the Fair will take place over four days – from August 26th to August 29th as opposed to three days in the past. Secondly, the event will be held at an exciting new venue – the SUNdeck at Suncoast.

Then comes the inaugural Durban Fashion Awards, marking an appreciation of the incredible talent that has graced this year’s fashion extravaganza and helped take the DFF to a whole new level.

This year, the DFF will celebrate both new talent and established designers who have dedicated themselves to growing South Africa’s presence in the international fashion arena during this high profile event, which is by invitation only, scheduled for Saturday, August 29th.

Have a look at the dates and schedule for the premier event below:

Wed 26th August (Menswear)
6pm - Lekonic / House of St Luke
7pm - Mdu Steyela / Ephymol
8pm - Abrantie The Gentleman/ Palse Homme
9pm - Life by Andre Martin
10pm - Viyella/ Csquared

Thursday 27th August
5pm - DFF International Internship Collective
6pm - Shadow by Sidumiso/ Afrolucious /
7pm - UKHOZI FM PRESENTS:- Sibu Msimang/ Duke (Ukhozi)
8pm - Kathrin Kidger / Terrence Bray
9pm –Brenda Quin / Amos
10pm- Charity Nyirongo/ Wanita Ka Ngcobo / Zimhlope

Friday 28th August
5pm - Sheena Breetzke/ Sanah Designs / Black Pepper
6pm - DFF Next Generation - Mentorship Program
7pm - Colleen Eitzen / KMK
8pm - ZARTH/ Dax Martin
9pm - International Milan Designer - Jamal Taslaq Couture
10pm - Thula Sindi

Saturday 29th August
12 noon - Durban "Heel" Dash (Suncoast Promenade)
2: 30pm - DFF Next Generation - Mentorship Program
3:30pm - Zah Design/ House of Alfalfa/ Clemas
6pm - Durban Fashion Awards (By invite only)

Tickets available at Computicket and at the door!

 Also note, International Designer, Jamal Taslaq Couture from Rome will be showcasing his work on the South African ramp. Born in Palestine, Jamal moved to the romantic capital of Italy which became home to his sophisticated and elegant high fashion. Debuting on the runways of Alta Moda Roma, his creations are meticulous, lush and show a unique respect for the concept of beauty. His fashion blends together atmosphere, colours and emotions with the modern, dynamic and sophisticated taste of Italy, often inspired by the Italian Renaissance. Jamal has dressed international celebrities such as Sharon Stone, Ornella Muti, Marta Marzotto and the aristocracy of the Arab world, including Queen Ranya of Jordan.

Moving to the local scene, emerging designers who have returned from the DFF sponsored internship in Milan will share the ramp with the big names of both local and African fashion. Joining them will be a number of excited young designers who are competing for the privilege of heading to Milan at the end of 2015 to experience the exhilarating world of international fashion and style.

For more information visit www.durbanfashionfair.com