Thursday 26 April 2018

First Look: PUMA Thunder Spectra

The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel. The exaggerated tooling, the blown-up proportions and the loud colourblocking reserve a spot for the Thunder on the international runways.

This is a countermovement, a new era of sport fashion. This is Thunder Spectra, which takes an unconventional approach to design that breaks focus and commands attention. It’s loud with colourblocking, material mixes, and bright accents. It’s packing the power of a storm.

The Thunder Spectra drops exclusively at Shelflife for R2 499 on 28th April and will be available in PUMA Stores later in May.

Wednesday 25 April 2018

First Look: Nike Air Jordan 10 ‘Dark Shadow’

This version of the Air Jordan 10 ‘Dark Shadow’ differs from the pair that made its debut back ’94.

It features a darker grey upper in nubuck that is mixed with premium black tumbled leather overlays. A checkerboard inner lining, black midsole and matching outsole with red Jumpman branding completes the design altogether.

Embossed branding, nylon lace straps and the detailed outsole listing all of Jordan’s accomplishments, all remain in play.

The Nike Air Jordan 10 ‘Dark Shadow’ drops on Saturday, 28 April 2018, at selected retailers.

Tuesday 24 April 2018

First Look: Pink PUMA Bow Suedes

PUMA have just launched the new pink Suede Bow, the perfect shoe for young women everywhere.

Combining sports & fashion, this fresh new colourway draws inspiration from boldness, femininity and on point street styling. It has the iconic silhouette of PUMA’s classic Suede shoe, mixed with the beautiful detailing of the exaggerated satin bow on the heel and ribbon laces.

Inspiring confidence in hearts and minds everywhere, the powerful mantra of “Do You” continues to motivate women to live unapologetically, be their own bosses and embrace individuality.

 The all-new Suede Bow costs R1 299 and drops on 26th April at PUMA and selected retailers nationwide.

Friday 20 April 2018

First Look: Nike Air More Money, Black & Metallic Silver

Dressed in a rugged tumbled leather, a digital style font is used on the lace guard and heel, giving off a “black market” vibe and possibly referencing cryptocurrency, a fitting inspiration for a sneaker that is all about the money. Down below, a clear Air Max unit and white detailing on the outsole round the shoe’s aesthetic off.

The Nike Air More Money (Black & Metallic Silver) is available at selected retailers.

Thursday 19 April 2018

A Dripping Event for Drop 2 of Fenty x PUMA by Rihanna

This past weekend, ‪Rihanna and PUMA threw the hottest bash of the season to celebrate the FENTY x PUMA by ‪Rihanna collection. Held at a private estate in the ‪Coachella Valley, the VIP only gig had the collection’s beach chic meets motorsport theme in full swing with guests revelling in slides, lounging in cabanas and going hard on the dirt bike trail. ‪Rihanna who was in her usual element wearing head-to-toe FENTYxPUMA, chilled with guests and grooved along to the tunes of some of today’s hottest DJ’s.

Guests in attendance included The Weeknd, G Eazy, French Montana, Offset, Belly, Iggy Azelea, Teanya Taylor, Timothee Chamalet, H.E.R, Jessie Williams, Normani Kordei, ASAP Rocky, YesJulz, Daniel Ceasar, THEY, Terrance J, Jasmin Sanders, Kali Uchis and Shaun Ross.

Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are paired with sexy skintight swimwear. Summer vibes continue to be in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.

The SS18 collection is in stores now, with drop 2 releasing worldwide ‪on 3rd May.

Wednesday 18 April 2018

First Look: Nike Epic React Flyknit

Pearly Pink and earthy Olive green tones have landed on the Nike Epic React Flyknit as we bring you an official look at the men’s and women’s version of the upcoming runner.

Equipped with a breathable and lightweight Flyknit upper, these two iterations of the Nike Epic React Flyknit take on a tonal Pearl Pink or Olive Green upper as the men’s pair features a slightly darker shade than the women’s colourway. Of course both come equipped with Nike’s new React cushioning on the midsole for that smooth and comfortable ride.

The Nike Epic React Flyknit drops on Thursday, 19 April 2018.

Monday 16 April 2018

First Look: The Phenom Lux by Selena Gomez x PUMA

Selena Gomez’s first design collaboration with PUMA is the highly anticipated Phenom Lux—a shoe that is made to stand out and help out. Designed for training, but styled for slaying, the Phenom Lux allows women not only to perform, but also take action.

For this important first design collaboration between Selena and PUMA, the Phenom Lux will benefit the Lupus Research Alliance, the world’s leading private funder of Lupus research, which fosters scientific advancement by pushing limits and shepherding new discoveries into potential treatments - with the ultimate goal of finding a cure for Lupus.

The Phenom Lux is a highly exclusive drop, released in limited quantities worldwide. The stylish shoe is an elevated take on PUMA’s newest Phenom silhouette, and it merges true performance benefits with a fashion forward look. The IGNITE foam and forefoot zones create superior energy return, giving women the power to make their move. And since Selena loves simplicity, mixed with a touch of bling, the shoe sports a sophisticated, white leather upper with gold details and a removable anklet.

The Phenom Lux is available for R2 499, exclusively at PUMA stores. 

Wednesday 4 April 2018

Surfer Chic Meets Motorsport Mania in True Fenty x PUMA by Rihanna Style

PUMA, and FENTY Creative Director, Rihanna, turn up the heat with the introduction of the fourth season of FENTY x PUMA by Rihanna. Two worlds collide with the introduction of two main apparel drops under two distinctive creative directions: beach chic and motorsport. Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are paired with sexy skintight swimwear. Summer vibes are in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.

True to the FENTY PUMA by RIHANNA DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. Perennial collection favourites are reimagined in new seasonal appropriate fabrics and colours. The classic Track Suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather. The iconic lacing leggings were refashioned with bungee cords and cut outs up to there in pop colors like Cherry Tomato.

The neon hits, wet-looked gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture.
Paying homage to PUMA’s history in motorsport, Rihanna transformed classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh. Technical race suits and driving pants rendered with checker flag graphics, sporty decals and motorsport gear go from forever faster to forever fashion.

The Creeper gets a makeover with neoprene materials, gravity-defying translucent stacked soles and bungee cord laces. Accessories such as Chokers, Giant Strap Cap and the unique Scuba Duffle round off the first FENTY drops.

The FENTY x PUMA by RIHANNA Spring/Summer ’18 collection drop 1 and drop 2 are available at PUMA SELECT Cape Town, PUMA SELECT Braamfontein, PUMA Sandton, PUMA V&A Waterfront, PUMA Gateway and selected retailers nationwide. Further FENTY drops coming in May.