First Look: PUMA x Sue Tsai Wildflowers Collection

PUMA partners with New York-based artist and designer, Sue Tsai to create a bold and edgy capsule collection with custom renditions of classic PUMA silhouettes – Cali and Nova. Known for her bold and edgy style, the debut collection beautifully showcases the crossover of art, fashion and pop culture.

For the debut of PUMA x SUE TSAI, Sue uses her signature style to tell a story of flowers gone wild, rising up to take the planet back from humanity. Vibrant cherry blossom bombs and lotus rocket ships explode onto a camouflage backdrop, creating a streetwear collection that’s at once gorgeous and untamed, delicate and powerful.

Beautiful and delicate on the outside but powerful and strong within, her collection brings a contemporary and playful set, that combines her vision of art and fashion across footwear, apparel and accessories. An evolution of the court platform silhouette, Cali 'Peonies Camo' S.TSAI is designed with a soft leather upper with an all over military camouflage print overplayed with hand-painted feel flower graphics. The heavily textured rubber sole with moulded rubber inserts on toe and heel create a chunkier look. Nova 'Cherry Bombs' S.TSAI is a sleeker fashion-forward running silhouette with soft leather and neoprene upper and contrast mesh lining. Featuring intricate hand-drawn flower graphic on the upper with bold colour blocking, the sneakers are built with a sculpted split sole design and thick outsole tread. The round two-tone poly laces and added heel tape with co-branded silicon print complete the look.

For the apparel, Sue chooses a mix of sporty and streetwear silhouettes. Inspired by original PUMA style from 1994, the PUMA x SUE TSAI XTG Track Top with an iconic curved cutline on the chest boasts a black peony allover print on the lower. The cropped PUMA x SUE TSAI Hoodie with branded tape along the sleeve features digital wild flower print at center back and PUMA x SUE TSAI Tights with contrasting T7 side inserts can be paired with the PUMA x SUE TSAI Tee.

The PUMA X SUE TSAI collection drops at PUMA SELECT and selected retailers from 16 March 2019.

First Look: PUMA and Atelier New Regime’s Debut Collection

Upping the streetstyle game this season is PUMA and Atelier New Regime’s debut collection which has dropped on 6th October. Known for their modern designs influenced by French – English ethnicities of Montreal, the motorsport-inspired collection is adapted into streetwear-ready styles. With thoughtfully designed technical detailing, it features ANR’s signature bright orange with a modern, polished aesthetic.

For their debut collection, Atelier New Regime elevates seasonal staples by lending their design influence to a range of PUMA styles - from the classic Suede and Court Platform to the Basket Boot and TSUGI Jun. Characterised with rugged outsoles, reflective pullers and large rubberised logos, the collection tactfully blends the technical details of sports with street-ready styles. Ruling the pack is the Basket Boot ANR. Built with tonal neoprene upper, a waterproof branded zipper on the forefoot and rugged outsole, it drops in scarlet Ibis and PUMA Black colourways.

Completing the look book is a range of apparel picks with motorsport-inspired cut lines and oversized logo prints. The PUMA x ANR Pants with cargo pocket and PUMA x ANR Jacket with printed logo tape on the side seam is a must-have for motorsport enthusiasts.

The exclusive PUMA x ANR collection is available at PUMA SELECT and selected retailers. 

First Look: PUMA x TYAKASHA Debut Collection

PUMA and TYAKASHA, the brand known for their novel aesthetics, launched a fun new collection featuring classic silhouettes with a twist.

Based out of Shanghai, TYAKASHA is taking the Asian fashion world by storm. The brand is known to offer versatile pieces that are lively, raw and experimental in the best way. With fresh, street-ready styles and a quirky supermarket themed collection, TYAKASHA shows how effortless it is to dress without a rulebook.

FOOD LIFE is how the supermarket themes are being executed in graphics - playing with ice cream waffles and snack menus. Working on this collaborative collection with PUMA, the brand’s founder Tong Yun took a fun spin on the East meets West concept by including illustrations of European and Asian food delights like sausages and dumplings. The result is a fresh, interesting, unforgettable collection featuring classic PUMA styles.

The capsule collection presents playful food-inspired pigment prints, leather material and a minimal yet distinguishable design that make the CLYDE GRAPHIC TYAKASHA and CLYDE TYAKASHA a streetstyle essential. To complete the look, the collection also features apparel that is creatively styled with fun foodie characters like doodles of pizza and snacks in bold colours of red, orange and black, PUMA Archive No.1 logo and TYAKASHA print. The snack bar adapted a special menu design showcasing different cuisines in the apparel pieces.

The PUMA x TYAKASHA collection drops on 28th September at PUMA SELECT stores.

First Look: PUMA Suede 50 x Santa Cruz

PUMA continues to celebrate 50 years of Suede excellence by rolling with Northern Cali natives and skate culture icons Santa Cruz Skateboards in the latest of epic anniversary collaborations. The Suede, like Santa Cruz, is a skateboard icon #ForAllTime. The two come together for a sneaker and tee pack to make fans flip.

Known as the oldest skate brand that hasn’t stopped production since its beginnings, Santa Cruz was founded in 1973 by surfers Rich Novak, Doug Haut and Jay Shuirman in Santa Cruz, CA. The brand gained worldwide buzz thanks to its rad designs and loud graphics.

Also considered a cultural icon is the “Screaming Hand,” Santa Cruz’s main logo designed by Jim Phillips Sr. in 1985. The blue hand is literally screaming, a mouth gapes open wide at the centre of the palm, tongue out, teeth on display. The inspiration behind the logo was about the power of the hand, the way we use our hands to express ourselves through words, art and music. The Screaming Hand logo has become a skateboarding icon and is recognised widely throughout the skate community

The Screaming Hand is embroidered on the side of each heel, the blue hand against the black suede upper. The Formstrip becomes the scream, a wave of red sound and adrenaline. The artwork is enveloped in a lush black suede upper atop a gumsole. The PUMA and Santa Cruz logo is featured on the sneaker tongue. Complementing the sneaker is the PUMA x Santa Cruz Tee, making it a highly collectible pack.

Get your hands on the PUMA Suede 50 x Santa Cruz (R2 499) and Tee (R699) at PUMA SELECT and selected retailers on 26^th July. 

First Look: PUMA x Outlaw Moscow - A Collection with a Message of Diversity, Designed in Russia

PUMA diversifies its 2018 SELECT lineup by partnering with up-and-coming fashion brand Outlaw Moscow (a.k.a AYTΛO). Born from the streets of Russia’s capital and founded in 2014 by designer duo Maxim Bashkaev and Dilyara Minrakhmanova, Outlaw Moscow | AYTΛO is a progressive brand that has participated in Paris and Milan fashion weeks multiple times. They won the SHOWStudio Film Award with their “Outlaw Film”  and went on to create “Outlaw Film 2” with legendary photographer Nick Knight. The brand has dropped several secret parties in Moscow and established a reputation as an independent brand that stands for diversity and freedom.

The debut PUMA x Outlaw Moscow | AYTΛO collection is a fusion of streetwear and high-end fashion, grime and luxury. It celebrates the festive and rich Russian culture right in the heart of Moscow, where the much-anticipated football tournament is taking place this season. Distinctive Russian design elements include minimalistic branding where the words PUMA and OUTLAW MOSCOW are spelled out in ancient Eurasian Cyrillic script, and floral prints inspired by Russian retro illustration books feature throughout.

The first drop for PUMA x Outlaw Moscow includes footwear, apparel and accessories with floral prints, embroidery, bright colour blocking and unexpected material combinations. A key footwear style is the Avid Zip Graphic O. Moscow in black colourway, with an elevated mid-cut boot silhouette, woven jacquard upper featuring traditional Russian art, completed with a large rubberised zipper on the forefoot. An apparel highlight piece is the PUMA x O.MOSCOW Kimono, which continues the floral print theme, has a loose and elongated fit and is accented by the PUMA Logo and Cyrillic text that translates to “Made in Russia.” Backpack and cap accessories round up the collection, all bearing the disctinctive AYTΛO embroidery label.

PUMA and Outlaw Moscow | AYTΛO stand together to deliver a message of diversity with a collection designed in Russia and shot in South Africa.

The first drop pre-releases on 6^th July on Outlaw.ru and will be available locally on 14^th July at PUMA SELECT stores and selected retailers.

 

First Look: The Phenom Lux by Selena Gomez x PUMA

Selena Gomez’s first design collaboration with PUMA is the highly anticipated Phenom Lux—a shoe that is made to stand out and help out. Designed for training, but styled for slaying, the Phenom Lux allows women not only to perform, but also take action.

For this important first design collaboration between Selena and PUMA, the Phenom Lux will benefit the Lupus Research Alliance, the world’s leading private funder of Lupus research, which fosters scientific advancement by pushing limits and shepherding new discoveries into potential treatments - with the ultimate goal of finding a cure for Lupus.

The Phenom Lux is a highly exclusive drop, released in limited quantities worldwide. The stylish shoe is an elevated take on PUMA’s newest Phenom silhouette, and it merges true performance benefits with a fashion forward look. The IGNITE foam and forefoot zones create superior energy return, giving women the power to make their move. And since Selena loves simplicity, mixed with a touch of bling, the shoe sports a sophisticated, white leather upper with gold details and a removable anklet.

The Phenom Lux is available for R2 499, exclusively at PUMA stores. 

PUMA and Hello Kitty Partner on an Iconic Duet #ForAllTime

For over 40 years, fans have been smitten by Hello Kitty. She may only be as tall as five apples and weighs the same as three, but her influence spans the world over, gracing all things ‘kawaii’ since she first debuted in Japan in 1974.

The PUMA Suede born in 1968 has long established its iconic status with roots in sport and relevance in the sneaker world. Both Hello Kitty and the PUMA Suede are certified pop cultural icons #ForAllTime.

Everything about the collection, from the red bow-toms to her milk bottle icon, pays homage to Hello Kitty, the little girl from London who loves fresh-baked cookies and Mama’s apple pie. Bold colours, cheeky graphics and fun, intricate details make this offering uniquely endearing.

We’ve seen the Suede get funky, fresh, chic and sporty. Now, we see the silhouette at its cutest. The PUMA x Hello Kitty Suede Classic toebox, tongue, laces, heel and Formstripe are a radiant red, popping against a Hello Kitty pattern and a chunky white sole. A notable detail includes the red bow-toms that showcase Hello Kitty’s signature bow, beaming through translucent outsoles. The PUMA x Hello Kitty Suede Classic shoes are available in adult and junior, pre-school and infant sizes. 

Apparel pieces round out the PUMA x Hello Kitty capsule collection. The PUMA x Hello Kitty Tee in white with the collab logo is all charm, while a red-white T7 set is peak adorable. The PUMA x Hello Kitty T7 Hoodie in red features the iconic 7cm stripe along the shoulder and arms with the trademark logo on the front and back. The PUMA x Hello Kitty Pants, also Red with the T7 stripe, feature a small Hello Kitty icon on the front right leg and her classic milk bottle icon on the back of the left hip.

A nod to Sanrio’s “small gift, big smile” philosophy, the capsule collection also features supercute coordinating accessories like the Red-White PUMA x Hello Kitty Backpack and Gym Sack with an unforgettable collab logo and the PUMA x Hello Kitty Cap with a red translucent bill.

The PUMA x HELLO KITTY Suede collection drops on Thursday, 8 February at PUMA SELECT and selected retailers.

PUMA x DIAMOND SUPPLY CO: West Coast Skate Meets Sport Heritage and Innovation

PUMA and Diamond Supply Inc. team up once again to launch a collection of sneakers, apparel and accessories. When sneaker and skate fans thought 2016 was the last time they would see the Cat and Diamond together, they didn’t realise it was merely a tease for this milestone collaboration.

The all-new PUMA x DIAMOND SUPPLY CO. collection reflects a shared passion for sport and is brought to life through simplicity of design and attention to detail. In their debut collaboration with PUMA, Diamond Supply Co. brings their unique aesthetic and skateboarding credibility to PUMA streetwear, with unique designs and those signature Diamond colours.

The collection is set to release in two distinguished drops with the first launching in late January. Drawing inspiration from archive skate, the first drop was developed by the designers as though they collaborated back in the 70s and 80s. Using the PUMA Archive, the collaboration boasts authentic materials, textures, colours and over-all designs - even bringing back a refreshed take on the iconic Archive PUMA Teamsport global graphic on key apparel pieces. Hero styles of the first drop include iconic court classics, the PUMA Suede and Clyde, remixed with Diamond Supply Co.’s iconic DNA and colours. The archive sneakers are complimented with apparel and accessories including the bold colour-blocked Wind Jacket and Tees with graphics from the PUMA archive.

The PUMA x DIAMOND SUPPLY CO. collection’s first drop releases on 27^th January and will be available at PUMA SELECT and selected retailers.

First Look: Second Drop of the PUMA x XO Collection

Following a standout performance in Las Vegas to mark the launch of the PUMA x XO debut collection, Abel Tesfaye a.k.a. The Weeknd and PUMA officially releases the second drop.  The follow up to the sell-out PUMA x XO Parallel that dropped in August, the next release features an Olive-Green colourway of the sneaker boot complimenting a range of apparel dubbed “Deluxe Denim”.

Won’t be long until fans get their hands on the covetable denim pieces that The Weeknd has been stunting at his Legend of the Fall World Concert Tour. The collection remains a true reflection of his personal style merged with PUMA’s sport-inspired silhouettes. Raw and destroyed denim and contemporary street inspired oversized silhouettes are this drop’s recurring theme. Notable pieces are the PUMA x XO Denim Jacket with frayed details on the front and back with subtle PUMA x XO branding, statement Denim Kimono with tapered sleeves and frayed hem and the PUMA x XO Denim Pants with distressed pockets and back lower leg length. The denim look extends to accessories with the PUMA x XO Denim Duffle and Denim Cap. Signature XO silhouettes compliment the rough and rugged pieces, from the PUMA x XO Hoodie with an all-new camo pattern to Tees and Tanks that bear the PUMA x XO logo.

Rounding up the capsule range is the PUMA x XO Parallel in the latest Olive Green colourway.  Inspired by military and utilitarian gear, the PUMA x XO Parallel is a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper. The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstripe and co-branded labels.

The second drop of the PUMA x XO Parallel is available at PUMA SELECT and selected retailers. 

First Look: Drop 2 of PUMA x NATUREL

PUMA continues to go beyond the limits of sports style design by partnering with fresh creative talent. They have partnered with renowned US-based graphic artist NATUREL for a collaborative collection.

The PUMA x NATUREL collection consists of footwear, apparel and accessories inspired by space travel and a vision of an urban landscape on the moon, accented by military details. NATUREL spins timeless icons like the Suede and Clyde making them street wearable art. No limits, no boundaries, pure NATUREL.

Following on from the success of the first drop in July, the second drop of the PUMA x NATUREL collection releases is available at PUMA SELECT and selected retailers.

First Look: The PUMA x Tomas Maier Roma 1968

 
PUMA partners with Tomas Maier on the special edition Roma 1968. PUMA first issued the shoe in 1968 to honour the Azzurri European Championship winners (Italy). This year Thomas Maier and PUMA collaborated in order to celebrate the ease of casual living.

There are only 200 pairs of the PUMA x Tomas Maier special edition Roma 1968. The sneaker is minimal in design and colour and it sneaker features the Tomas Maier signature palm tree de-boss.

The PUMA x Tomas Maier Roma 1968 is now available exclusively at Shelflife. 

First Look: The Skepta x Nike Air Max 97 Ultra

UK rapper Skepta partners with Nike on the Nike Air Max 97 Ultra. The sneaker is inspired by Morocco, as well as the palette of the 1999 Air Tuned Max.

For this release, the Skepta turns his attention to the Air Max 97 which celebrates its 20th anniversary this year. Marrakesh provides the inspiration for this rendition with a glimmering iridescent upper that celebrates the vibrant Moroccan city.

A deep hue or red transitions to gold and purple thanks to that contemporary use of materials. Although this is completely unique, it does stay true to the original silhouette complete with a wavy construct and mini-Swoosh along the sidewall. The sneaker also features woven detailing in a deep shade of black to match a chunky and robust tongue. A gold panel features on the sidewall and a black midsole adds a stealthy contrast underfoot.

The Skepta x Nike Air Max 97 Ultra is available at selected retailers.

First Look: adidas Originals by White Mountaineering Fall/Winter 2017

adidas Originals and Japanese menswear label White Mountaineering reconvene for FW17, bringing Yosuke Aizawa’s inimitable aesthetic to a comprehensive range of adidas Originals footwear and apparel. True to White Mountaineering’s philosophy of creating an elevated technical product with an unparalleled sartorial touch, the latest collection presents a range of cold weather designs in a stripped-back seasonal colour palette, complemented by footwear of different silhouettes, including the NMD_R2 and NMD Trail. 

For the latest collection, Yosuke Aizawa’s signature aesthetic returns across a number of silhouettes including cargo pants and jersey pieces. Premium outerwear offerings include a Hooded Windbreaker reinterpreted with a technical design language. Each design is distinguished by signature paneled constructions and atypical 3-stripes placements in black, white and olive. 

Accompanying footwear to the collection continues the military theme with both classic and contemporary 3-stripes silhouettes. Returning, the NMD Trail steps out in a duo of colouways with reflective print details and a saw-tooth outsole for a better grip. Likewise, the NMD_R2 returns with essential paneled construction and signature 3-stripes details. 

The collaboration encapsulates the commitment of both labels to creating striking street-ready designs with an uncompromised performance edge. 

The collection is available from AREA3 in Braamfontein and astore in Cape Town. 

First Look: Tom Sachs x NikeCraft Mars Yard 2.0

Tom Sachs is a US based artist known for his contemporary and abstract pieces. Working alongside Nike, Sachs attempted to create a work of art that is functional as it is striking.

Back in 2012, Tom Sachs and Nike linked up to introduce the coveted NikeCraft Mars yard, a shoe for Tommaso Rivellini, a mechanical engineer at NASA’s Jet Propulsion Laboratory in Pasadena, California. The coveted kicks quickly became a highly sought-after commodity and an instant classic thanks to their retrofuturistic design, going for thousands of dollars on eBay. Similar to the 2012 release, this pair showcases a vintage inspired look throughout. Cream coloured mesh hits the sidewall and also appears across the toe while premium suede offers a nice contrast in a deep shade of brown. The vintage swoosh sits across the sidewall in a deep red colourway and soft fleece makes an appearance to the inner lining.

The Tom Sachs x NikeCraft Mars Yard 2.0 will drop on Friday, 28 July 2017, at selected retailers.