First Look: Nike Air Max BW OG - ‘Persian Violet’

Dressed in a black, white, and persian violet colour scheme. This Nike Air Max BW comes constructed in a combination of mesh and leather with the signature purple color displayed on the collar, tongue, Swoosh, and back of the midsole.

Black covers majority of the upper with White leather overlays and midsole atop a visible Air in the heel and Black rubber outsole completes the design.

The Nike Air Max BW OG - ‘Persian Violet’ is available at selected retailers.

First Look: Nike Air Max 2021

 

The sneakers come in Ghost/Ashen Slate/Obsidian Mist/Obsidian colorway for Men and a Venice/Lime Ice/Ghost/Black colourway for Women, the Nike Air Max 2021 features a futuristic synthetic and mesh upper marked with a textured finish.

Distinct elements come in the form of padded collars and overbuilt tongue portions that accent the lacing system. Elevating the shoe are cored out foam midsoles assisted by bulbous transparent colored Air units paired with rubber outsoles.

The Nike Air Max 2021 is available at selected retailers.

First Look: Skepta x Nike Air Max Tailwind V

The sneaker features a bright blue digital print upper with black TPU exoskeleton wrapping the forefoot and midfoot along with a rubber toe cap.

An iridescent purple-to-blue gradient material is used on the tongue and collar while having a chrome midfoot Swoosh and heel clip into the Black EVA foam midsole.

“SK AIR” Tailwind branding atop a Black rubber outsole completes the design.

The Skepta x Nike Air Max Tailwind V drops, Saturday 3 April 2021 at selected retailers.

First Look: Nike Air Max 90 - 'Archetype'

The sneaker features a White, Black, and Bright Crimson colour scheme, resembling the sketch of the OG infrared. This Nike Air Max 90 comes crafted in raw materials with rough-cut edges, exposed foam liners, and translucent sheath around the midfoot and heel.

Other details include mesh toes and Swooshes, neoprene ankle collars with suede overlays. Finishing off the design is sharpie-like Crimson Air cassettes and outsole.

The Nike Air Max 90 - 'Archetype' drops Friday, 18 December.

First Look: Neymar Jr. x Nike Air Max 2090 Pack

The 2090 sees two colourways, one made up of Tan and Pink, and the other Black and Red. For this two-piece project, the crafty Paris Saint-Germain forward pays homage to various chapters of his upbringing through textual embellishments printed on the sides of the throat.

The right lateral walls state “Sao Vincente” and “Praia Grande” which point to his adopted home, while the medial sides spell out “Jardim Gloria” to honor his football institute in Brazil and “Nautica III” to highlight his childhood neighborhood. Technical alterations are noticeable through its thick mudguards as they have now been carved out with multiple holes that run its length.

First Look: Nike Air Max 90 PRM - 'Home & Away'

The sneaker is dressed in a Sail and Concord colour blocking, it features a brush-off leather upper that transform form home to away colours based upon the unique wear patterns of the wearer.

Other details include a jewel Swoosh atop a Gum rubber outsole.

First Look: Nike Air Max 90 - 'Mars Landing'

Dressed in a Mars Stone and Magma Orange colour scheme, this Nike Air Max 90 comes covered in a graphic that resembles the surface of the fourth planet from the Sun.

It's seamless upper includes Metallic Silver accents on the tongues, Bright Orange laces atop a Black speckled midsole. And the overall reflective detailing is definitely out of this world too!

The Nike Air Max 90 - 'Mars Landing' drops this Saturday 6 April at selected retailers. 

First Look: Nike Air Max 720 'Northern Lights'

The Nike Air Max 720 boasts a visible Air unit 6mm taller than any before it. With more Air directly underfoot, the 720 offers unimaginable all-day comfort and brings to life a totally new aesthetic for Nike Air. Making use of the chunkiest Air unit design yet, which is fashioned from over 70% of recycled manufactured waste, the Air Max 720 Northern Lights is painted in an all-over purple colour scheme with black accents throughout for a pop of subtle contrast.

A perforated engineered mesh upper provides the ultimate breathing experience, and down below, the newly dubbed Airbag offers wearers a nimble and buoyant feeling. 

The Nike Air Max 720 'Northern Lights' drops on the 1st of February at selected retailers.

First Look: Nike Air Max 98 - University Red

Bold red leather accents sit on top of a stark white mesh base, while a strip of reflective material runs around the red leather midfoot and three more small reflective hits appear on the lace loops and heel tab for low-light style.

 

A red nubuck mudguard provides interesting material contrast with the red leather midfoot piece, and the look is then completed by a white midsole, clear Air Max unit, and red outsole. 

The Nike Air Max 98 - University Red drops Friday 25 January at selected retailers. 

First Look: Nike Air Max Deluxe Thunder Blue/Red

The Air Max Deluxe Navy Red features a neoprene fitted upper with thick fibres woven into the shell for structure. On top of this, it also boasts an exterior TPU shell for additional stability as well as a moulded heel unit.

Painted in a crazy black, blue, red, and white colour combination, the Air Max Deluxe Navy Red was made to turn heads, and 3M reflective detailing means that you can spot these heaters even in the dark.

The Nike Air Max Deluxe Thunder Blue/Red drops on Thursday, 18 October at selected retailers