Thursday 31 October 2019

First Look: Nike Air Force 1 Gore-Tex - Black/Orange

The classic basketball sneaker gets transformed into a winterized necessity by upgrading its exteriors with a layer of Gore-Tex membranes that will keep your soles armored throughout the days of inclement weather.

Coming in a black colourway, the AF1 features Orange branding further alluding to its climatic upgrades via embroidery on the lateral heels, in addition to the tongues tabs.

The Nike Air Force 1 Gore-Tex - Black/Orange drops Friday 1 November at selected retailers.

Monday 28 October 2019

First Look: Air Jordan 1 Mid - Obsidian/Sanded Purple

The shoe features Sanded Purple across much of the base layer. These dyed, almost faded swathes dose in atop the toe box and rear constructions while the contrasting Obsidian tints the various nubuck overlays in an almost midnight essence.

Swooshes sit in a much darker, nighttime shade while base leathers and neutral midsoles of white add cohesion to the overall presentation. 

The Air Jordan 1 Mid - Obsidian/Sanded Purple is available at selected retailers.

Thursday 24 October 2019

First Look: PUMA RIDER, a Legendary Running Shoe Which Returns to the Streets

PUMA’s legendary 80s running shoe, the FAST RIDER, is back to make a vibrant, playful splash on the streets. The iconic retro style – which once brought the fun of running to the streets – has been revamped to launch the FUTURE RIDER OG and STYLE RIDER OG as the next generation of playful, casual-cool streetstyle.

The FAST RIDER OG features the shock-absorbing Federbein outsole with a RIDERFOAM midsole for high rebound.

For the FUTURE RIDER OG and STYLE RIDER OG, PUMA has merged the best of the past and the future: future silhouettes, newly developed RIDERFOAM for extra comfort, bold materials and playful 80s colour blocking.

The FUTURE RIDER OG comes in the 80s contemporary yellow/blue colourway, with nylon upper and overlays in suede. Inspired by the original “Federbein”, the FUTURE RIDER OG features a subtle corrugated outsole and TPU heel stabilizer for more steadiness.

The STYLE RIDER OG showcases new materials with breathable mesh and overlays in suede, a bulky midsole plus the new shock-absorbing RIDERFOAM for high rebound and the subtle corrugated outsole for a reduced look.

The FAST RIDER OG (R1499), the FUTURE RIDER OG (R1599) and the STYLE RIDER OG (R1899) are dropping at PUMA Select stores from 26 October 2019.

Thursday 17 October 2019

First Look: adidas Yeezy Boost 700 - 'Teal Blue'

The Yeezy Boost 700 features an upper composed of teal and navy suede overlays and premium leather with grey mesh underlays and reflective heel and Three Stripe details.

The full-length drop in boost midsole provides comfort and stability.

The adidas Yeezy Boost 700 - 'Teal Blue' drops Saturday, 26 October at selected retailers.

Monday 14 October 2019

First Look: PUMA x KARL LAGERFELD – A Contemporary Sportswear Collection for Men and Women

PUMA and KARL LAGERFELD continue their successful partnership and team up once again to introduce a contemporary streetwear collection for men and women. Featuring must-have apparel and accessories, the designs are inspired by PUMA’s acclaimed archive pieces and timeless classics, reimagined with a modern, luxurious edge that is indicative of KARL LAGERFELD.

As a focal point, the collection introduces PUMA’s legendary formstrip in a new and unique interpretation, complementing the contemporary sportswear look with an aesthetic twist through discovering new cuts, technical details and high-quality fabrics.

While staying true to the classic PUMA ROMA silhouette, the Roma Karl (R1 799) features an all-black upper with contrasting white laces and the midsole with a striking “KARL LAGERFELD” graphic in black.

The PUMA X KARL LAGERFELD introduces the CELL Alien Karl (R2 399) in azure blue with black and dark grey mixed details on the upper as well as a white midsole with vibrant red colour pops.

With a range of selected footwear, corresponding apparel like jackets, pants and tees as well as accessories, PUMA X KARL LAGERFELD is available at
PUMA Select stores and selected retailers.

Thursday 10 October 2019

First Look: PUMA NOVA Suede which was inspired by Cara Delevingne

PUMA has reinvented its women’s trainer NOVA to create the NOVA Suede, taking inspiration from its brand ambassador Cara Delevingne.

While its overall feminine shape takes clues from the original 1990s running silhouette, the NOVA Suede features a re-designed upper made of black suede. This clean look is juxtaposed with a chunky midsole, accented with hints of powder peach pastel. Piping details and a light performance-inspired sole with subtle colour pops complete the latest version of this kick.

The PUMA NOVA Suede, retailing for R1499, is available at PUMA stores and selected retailers.

Wednesday 9 October 2019

First Look: Nike WMNS Shox Enigma 9000 - 'Ghost Aqua'

A re-crafted version of the iconic 2000s model, the Nike Enigma is expanding its colour range by one with the addition of a brand new 'Ghost Aqua' makoever.

As a slight departure from the darker colourways that have released in the past month, Nike adds an essence of aqua blue base accented with hits of tan arriving on its lace-stays and four-spring Shox unit down below.

The Nike WMNS Shox Enigma 9000 - 'Ghost Aqua' is available at selected retailers. 

Monday 7 October 2019

First Look: PUMA X SONIC RS-X3

With both brands breaking through in speed, PUMA and SONIC® have joined forces and launched a collection to introduce the fastest collab ever imagined. Running across decades but never getting old – the famous blue hedgehog video game character is loved by the entire family and has become an icon for 90s kids and millennials alike.

Inspired by SEGA’s Sonic character and influenced by PUMA’s sport and design DNA, the collection contains apparel and footwear featuring graphic elements associated with Sonic the Hedgehog’s universe. PUMA X SONIC also includes the brand new RS-X3 kicks, retailing at R2 299 for adults and R1 499 for children.

Accelerating streetwear fashion faster than ever before, the PUMA X SONIC collection drops at PUMA Select stores on November 23rd.

Thursday 3 October 2019

First Look: Nike Shox TL - 'Sunrise'

 This colourway calls upon a high-temperature gradient fade, starting with a yellowish-gold on the toebox and throat before gradually fading to a simmering red on the lower half and heel.

All of these tropical colours are accented by plenty of stark black overlays and trim, while the sizeable black midfoot Swoosh is rimmed by further yellow embroidery. Down below, the TL’s plethora of pistons are all coated in a jet black, and a rugged black outsole finalizes the look.

The Nike Shox TL - 'Sunrise' is available at selected retailers.

Wednesday 2 October 2019

First Look: PUMA LQD CELL Tension Rave

PUMA has unveiled its latest men’s training shoe the LQD CELL Tension Rave designed for high-intensity training.

A progressive silhouette engineered for dynamic training movements combines with bold design and colour pops for one powerful trainer. Retailing for R2299, the LQD CELL Tension Rave drops at PUMA stores and selected retailers from 18 October 2019.

Tuesday 1 October 2019

First Look: The Nike WMNS Air Force 1 Shadow in Two Colourways

Coming in two colour options, the one Air Force 1 Shadow sees a triple white makeover while the more colourful features soft reds and pinks too. 

Both are constructed with a double-layered motif along with shadow effects on the eyelets, toe, Swoosh logos, and heels. Lastly, both AF1 Shadows feature a solid white sole.

The Nike WMNS Air Force 1 Shadow in White and Phantom/Echo Pink/Gym Red both drop Thursday 3 October at selected retailers.