Monday, 14 October 2019

First Look: PUMA x KARL LAGERFELD – A Contemporary Sportswear Collection for Men and Women

PUMA and KARL LAGERFELD continue their successful partnership and team up once again to introduce a contemporary streetwear collection for men and women. Featuring must-have apparel and accessories, the designs are inspired by PUMA’s acclaimed archive pieces and timeless classics, reimagined with a modern, luxurious edge that is indicative of KARL LAGERFELD.

As a focal point, the collection introduces PUMA’s legendary formstrip in a new and unique interpretation, complementing the contemporary sportswear look with an aesthetic twist through discovering new cuts, technical details and high-quality fabrics.

While staying true to the classic PUMA ROMA silhouette, the Roma Karl (R1 799) features an all-black upper with contrasting white laces and the midsole with a striking “KARL LAGERFELD” graphic in black.

The PUMA X KARL LAGERFELD introduces the CELL Alien Karl (R2 399) in azure blue with black and dark grey mixed details on the upper as well as a white midsole with vibrant red colour pops.

With a range of selected footwear, corresponding apparel like jackets, pants and tees as well as accessories, PUMA X KARL LAGERFELD is available at
PUMA Select stores and selected retailers.

Thursday, 10 October 2019

First Look: PUMA NOVA Suede which was inspired by Cara Delevingne

PUMA has reinvented its women’s trainer NOVA to create the NOVA Suede, taking inspiration from its brand ambassador Cara Delevingne.

While its overall feminine shape takes clues from the original 1990s running silhouette, the NOVA Suede features a re-designed upper made of black suede. This clean look is juxtaposed with a chunky midsole, accented with hints of powder peach pastel. Piping details and a light performance-inspired sole with subtle colour pops complete the latest version of this kick.

The PUMA NOVA Suede, retailing for R1499, is available at PUMA stores and selected retailers.

Wednesday, 9 October 2019

First Look: Nike WMNS Shox Enigma 9000 - 'Ghost Aqua'

A re-crafted version of the iconic 2000s model, the Nike Enigma is expanding its colour range by one with the addition of a brand new 'Ghost Aqua' makoever.

As a slight departure from the darker colourways that have released in the past month, Nike adds an essence of aqua blue base accented with hits of tan arriving on its lace-stays and four-spring Shox unit down below.

The Nike WMNS Shox Enigma 9000 - 'Ghost Aqua' is available at selected retailers. 

Monday, 7 October 2019

First Look: PUMA X SONIC RS-X3

With both brands breaking through in speed, PUMA and SONIC® have joined forces and launched a collection to introduce the fastest collab ever imagined. Running across decades but never getting old – the famous blue hedgehog video game character is loved by the entire family and has become an icon for 90s kids and millennials alike.

Inspired by SEGA’s Sonic character and influenced by PUMA’s sport and design DNA, the collection contains apparel and footwear featuring graphic elements associated with Sonic the Hedgehog’s universe. PUMA X SONIC also includes the brand new RS-X3 kicks, retailing at R2 299 for adults and R1 499 for children.

Accelerating streetwear fashion faster than ever before, the PUMA X SONIC collection drops at PUMA Select stores on November 23rd.

Thursday, 3 October 2019

First Look: Nike Shox TL - 'Sunrise'

 This colourway calls upon a high-temperature gradient fade, starting with a yellowish-gold on the toebox and throat before gradually fading to a simmering red on the lower half and heel.

All of these tropical colours are accented by plenty of stark black overlays and trim, while the sizeable black midfoot Swoosh is rimmed by further yellow embroidery. Down below, the TL’s plethora of pistons are all coated in a jet black, and a rugged black outsole finalizes the look.

The Nike Shox TL - 'Sunrise' is available at selected retailers.

Wednesday, 2 October 2019

First Look: PUMA LQD CELL Tension Rave

PUMA has unveiled its latest men’s training shoe the LQD CELL Tension Rave designed for high-intensity training.

A progressive silhouette engineered for dynamic training movements combines with bold design and colour pops for one powerful trainer. Retailing for R2299, the LQD CELL Tension Rave drops at PUMA stores and selected retailers from 18 October 2019.

Tuesday, 1 October 2019

First Look: The Nike WMNS Air Force 1 Shadow in Two Colourways

Coming in two colour options, the one Air Force 1 Shadow sees a triple white makeover while the more colourful features soft reds and pinks too. 

Both are constructed with a double-layered motif along with shadow effects on the eyelets, toe, Swoosh logos, and heels. Lastly, both AF1 Shadows feature a solid white sole.

The Nike WMNS Air Force 1 Shadow in White and Phantom/Echo Pink/Gym Red both drop Thursday 3 October at selected retailers.