Thursday, 24 October 2019

First Look: PUMA RIDER, a Legendary Running Shoe Which Returns to the Streets



PUMA’s legendary 80s running shoe, the FAST RIDER, is back to make a vibrant, playful splash on the streets. The iconic retro style – which once brought the fun of running to the streets – has been revamped to launch the FUTURE RIDER OG and STYLE RIDER OG as the next generation of playful, casual-cool streetstyle.


The FAST RIDER OG features the shock-absorbing Federbein outsole with a RIDERFOAM midsole for high rebound.

For the FUTURE RIDER OG and STYLE RIDER OG, PUMA has merged the best of the past and the future: future silhouettes, newly developed RIDERFOAM for extra comfort, bold materials and playful 80s colour blocking.

The FUTURE RIDER OG comes in the 80s contemporary yellow/blue colourway, with nylon upper and overlays in suede. Inspired by the original “Federbein”, the FUTURE RIDER OG features a subtle corrugated outsole and TPU heel stabilizer for more steadiness.

The STYLE RIDER OG showcases new materials with breathable mesh and overlays in suede, a bulky midsole plus the new shock-absorbing RIDERFOAM for high rebound and the subtle corrugated outsole for a reduced look.

The FAST RIDER OG (R1499), the FUTURE RIDER OG (R1599) and the STYLE RIDER OG (R1899) are dropping at PUMA Select stores from 26 October 2019.

No comments:

Post a comment