Friday, 12 April 2019

First Look: Nike WMNS React Element 55 - 'Pale Pink'

 
The Nike React Element 55 comes dressed in a Pale Pink, Washed Coral and Oxygen Purple colour combination. Featuring a White React cushioned midsole while the same shade lands on the laces.

The sneaker has a mixture of Pale Pink and Washed Coral accents on the upper, finishing the look is Oxygen Purple detailing on the liner, part of the midsole and outsole.


The Nike WMNS React Element 55 'Pale Pink' drops this Saturday 13 April at selected retailers.


Wednesday, 10 April 2019

adidas and Beyoncé Announce Iconic Partnership



Beyoncé and adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives.  This unique relationship aligns both parties around a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas.

Beyoncé and adidas are natural partners, both with a deep respect for and commitment to creativity, equity and creators. Neither ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all.


The partnership will result in the co-creation of exciting new products – from performance to lifestyle – and a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders. Meaningful and rich storytelling will be the foundation for both Beyoncé’s collection with adidas as well as the re-launch of her Ivy Park brand. This partnership respects Beyoncé’s ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand.

Tuesday, 9 April 2019

First Look: Co-Creative PUMA x Jannik Wikkelsø Davidsen


Widely considered one of the visionaries of European streetwear, Jannik Wikkelsø Davidsen is known for his unique design sensibilities that break the norms of conventional streetstyle. Drawing inspiration from his personal experience of growing up in the suburbs of Denmark, his Co.Creative collection with PUMA is deeply rooted in the theme ‘From the Outskirts’ - reflecting a down to earth, analogue expression of style through unique street-ready silhouettes. Together with PUMA, he launches Alteration – a brand new silhouette that borrows inspiration from the minimalist aesthetic of suburban Copenhagen and fuses it with post-apocalyptic references. The bulky and futuristic design mixes neutrals with neon, combines material overlays, and pushes the boundaries of contemporary fashion.


Debuting the collection with Alteration PN-1 sneaker pack, Davidsen brings together an unexpected unity of two very different perspectives – while the upper gets a simplistic expression and structure referencing Copenhagen’s outskirts, the sole is a futuristic vision of wavy disproportions and bulky shapes. The sneakers of the season drops in bold Celery-Limelight on 4 April at PUMA Select, Archive & X-Trend stores while the High Rise – Gray Violet colourway drops on 15 April at PUMA Select, X-Trend and Superbalist - both retailing for R2199.

Monday, 8 April 2019

First Look: Nike WMNS VaporMax 3.0 - 'Pure Platinum'



The VaporMax line is known for, the new colourway features a crisp white Flyknit base, accented by shimmering silver on the midfoot Swoosh and heel clip.

Small pops of dark grey also appear on the tongue/heel tabs for a just-right dash of detailing. A crystal-clear VaporMax cushioning unit with the smallest amount of iridescent accents then arrives to provide both style and comfort that’ll ensure you’re equally well-equipped during the day.


 The Nike WMNS VaporMax 3.0 - 'Pure Platinum' is available at selected retailers. 

Friday, 5 April 2019

adidas Yeezy Boost 350 V2 'Triple White' drops today!


The full monochromatic style is one of the most sought-after with fans of Ye. Unlike previous colourways, that signature ‘SPLY-350’ writing is not visible across the sidewall. The classic stripe does feature but isn’t noticeable at first glance.


This Triple White theme, otherwise known as Cream White sees everything dressed in a clean and ultra-simplistic shade. The soft Primeknit of the upper delivers an adaptive fit which contours to the shape of your foot.


The adidas Yeezy Boost 350 V2 'Triple White' drops 5 April at selected retailers.

Thursday, 4 April 2019

First Look: Nike Air Max 90 - 'Mars Landing'

Dressed in a Mars Stone and Magma Orange colour scheme, this Nike Air Max 90 comes covered in a graphic that resembles the surface of the fourth planet from the Sun.

It's seamless upper includes Metallic Silver accents on the tongues, Bright Orange laces atop a Black speckled midsole. And the overall reflective detailing is definitely out of this world too!



The Nike Air Max 90 - 'Mars Landing' drops this Saturday 6 April at selected retailers. 

Wednesday, 3 April 2019

First Look: The PUMA CELL Venom OVERKILL


The CELL Venom OVERKILL concept revolves around the Y2K crash AKA the Millennium bug, a predicted problem in the coding of computerised systems that was feared to wreak havoc at the beginning of the year 2000.

Imagine this: a computer failure on New Year's Eve in 1999 lead to the launch of all nuclear missiles on the planet, and mankind woke up the next in the year 19100, with only a few survivors. Though the simulation of nature had developed, technology did not - with “Radiant Power” as the core concept, the story plays out in what used to be Berlin, a few years after the nuclear big bang. Through this collaboration, OVERKILL shines brighter than a nuclear fusion.


Celebrating 20 years of sneaker’s history and heritage, the all-new CELL Venom OVERKILL is designed to illuminate the whole town. Recreating its OG vibes from 1998, the sneakers drop in Illusion Blue and PUMA White colourway, featuring a gradation of blue, toxic neon yellow and white, with reflective inserts that further emphasize the radiation. With retro materials like suede, leather and classic mesh on the upper, the OVERKILL print on the lateral side and CELL logo on the heel and eyestay completes the look.


The sneaker will be available at the OVERKILL store and online starting March 29, and drops locally at PUMA SELECT and Shelflife stores on April 6, retailing for R2599.

Tuesday, 2 April 2019

First Look: adidas Alphaedge 4D in Cloud White/Grey Two


The adidas Originals Alphaedge 4D dressed in an angelic white hue with embroidered grey details woven into its upper and a signature ash green printed midsole.

Boasting an upper made of Forgefiber - a process that uses TPU-coated yarn and stitching compression at pressure points for ultimate strength in motion - and a unique lacing system, the Alphaedge 4D White sits on top of the aforementioned sole unit made with light and oxygen via Digital Light Synthesis, a 3D printing process that provides unprecedented support, cushioning, and energy return.


The adidas Alphaedge 4D in Cloud White/Grey Two is available at selected retailers. 

Monday, 1 April 2019

First Look: Nova GRL BOSS by PUMA x Lola Plaku


Designed by music industry power player and Lola Media Group CEO Lola Plaku, the PUMA Nova GRL BOSS shoe has a bold, 90’s inspired silhouette, rendered with a slim mesh upper with leather overlays. Lola chose a sophisticated tonal colour palette for the sneaker - PUMA Black and Marshmallow colourways. With GRL BOSS branding on the tongue loop, the sneakers with sculpted progressive tooling features a lace closure system.


Retailing for R1799, the Nova GRL BOSS will be available at PUMA SELECT stores, Superbalist and Archive from 1 April 2019. This is the second sneaker release with Lola Plaku as part of PUMA’s Co-creative platform, following on from a first drop in February.

Friday, 29 March 2019

First Look: Nike Blazer Mid 77 - 'Habanero Red'



Taking its name from that of the Portland basketball team when it joined the league, Nike Blazer became a classic on and off the field already in its debut in 1972. Reproducing the magic of its originating decade, the Beaverton brand is donning the mid-top a tooling that includes an exposed foam tongue, autoclave construction, and a beautifully yellowed midsole.

White, Red, and Sail make up the old school palette and effectively calls back to one of the shoe’s most OG colourway.



The Nike Blazer Mid 77 - Vintage White/Red is available at selected retailers.

Thursday, 28 March 2019

PUMA Drops RS-X Tracks Which is Inspired by Music Culture



Keeping with the stories of extreme reinvention, PUMA is launching the all-new RS-X Tracks sneaker. Inspired by the evolution of music in this digital age, the latest addition to the RS-X range features aggressive, future-retro design elements that aptly play to the reinvention of music culture.

Built with a mesh and textile upper, RS-X Tracks is decked with stylish leather overlays. Fitted with the OG RS technology on the midsole, the sneaker is embossed with a textile heel piece and moulded sockliner with specific RS PUMA branding. The bulky silhouette debuting in Gray Violet – Charcoal Grey colourway is all-things extreme, exaggerated and remixed.



The RS-X Tracks sneaker, available in men’s and women’s colourways and retailing for R1 999, will drop at PUMA stores and selected retailers from 29 March 2019.

Wednesday, 27 March 2019

First Look: Nike Air Max Dia ‘Throwback Future’

Combining a slightly chunky shape with a streamlined upper, the Dia calls upon a beloved semi-translucent TPE material for its upper as well as a larger-than-life Air bubble on its heel. Next up for the Dia is a Laser Fuchsia colour scheme that also equips hits of black and a multi-colour iridescent glow that resembles other iterations on models the likes of the Air Max 95, Air Max 270, and the Air Max Deluxe.

Up top, the Dia borrows its look from performance-engineered Beaverton creations like the Zoom Fly SP, but down low, its thick midsole offers up some clear lifestyle vibes while also granting the wearer all-day comfort.


The Nike Air Max Dia ‘Throwback Future' is available at selected retailers.

Tuesday, 26 March 2019

PUMA and The Kooples Drop New Iterations of the Thunder and Suede


PUMA’s curated capsule collection with French fashion retailer, The Kooples, brings together the best of classic and future styles with brand new iterations of the PUMA Suede and Thunder sneakers.

THUNDER THE KOOPLES (R2 699) features a mixed material upper consisting of premium leather, mesh, neoprene and rubber. Subtle features that finish up the design include metallic eyelets, loop puller on tongue and heel, and two set of laces – white and black round ones with screen-printed branding. The Kooples signature skull branding is affixed on the heel while the insoles bear a contrasted co-branding. SUEDE THE KOOPLES (R2 499) on the other hand features a premium suede all over upper with crystals adorning the lateral Formstrip and heel. It’s finished off with debossed co-branding on the tongue and contrasted co-branded insoles.


PUMA x The Kooples will be available at PUMA SELECT stores from 1 April 2019.


Tuesday, 19 March 2019

First Look: Nike Air Max 720 Saturn – White/University Red




Making use of the chunkiest Air unit design yet, which is fashioned from over 70% of recycled manufactured waste, this offers wearers a nimble and buoyant feeling.

A zip runs across the lateral side of the Air Max 720 Saturn White Red, with “NIKE AIRMAX” branding printed across it. Painted in a predominantly white and black colour palette, a red Swoosh outline shoots across the lateral and medial sides for a pop of contrast.
 
 

The Nike Air Max 720 Saturn – White/University Red will drop on Thursday, 21 March at selected retailers.

Wednesday, 13 March 2019

First Look: adidas Yeezy Boost 700 'Geode'


The Yeezy Boost 700 V2 Geode features an upper composed of black roller knit and premium leather with grey and brown nubuck overlays with reflective details throughout.


The full-length drop in boost midsole provides comfort and stability.


The adidas Yeezy Boost 700 'Geode' drops 23 March at selected retailers.

Tuesday, 12 March 2019

First Look: adidas Yeezy Boost 350 V2 'Hyperspace'


The Yeezy Boost 350 V2 Hyperspace features an upper composed of two-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’ innovative Boost technology.

Boasting a greenish look, the Yeezy 'Hyperspace' features a semi-translucent Primeknit upper, complete with a see-through side stripe replacing the accustomed “SPLY 350” branding.



The adidas Yeezy Boost 350 V2 'Hyperspace' is dropping this Saturday 16 March at selected retailers.


Monday, 11 March 2019

First Look: PUMA x Sue Tsai Wildflowers Collection


PUMA partners with New York-based artist and designer, Sue Tsai to create a bold and edgy capsule collection with custom renditions of classic PUMA silhouettes – Cali and Nova. Known for her bold and edgy style, the debut collection beautifully showcases the crossover of art, fashion and pop culture.

For the debut of PUMA x SUE TSAI, Sue uses her signature style to tell a story of flowers gone wild, rising up to take the planet back from humanity. Vibrant cherry blossom bombs and lotus rocket ships explode onto a camouflage backdrop, creating a streetwear collection that’s at once gorgeous and untamed, delicate and powerful.


Beautiful and delicate on the outside but powerful and strong within, her collection brings a contemporary and playful set, that combines her vision of art and fashion across footwear, apparel and accessories. An evolution of the court platform silhouette, Cali 'Peonies Camo' S.TSAI is designed with a soft leather upper with an all over military camouflage print overplayed with hand-painted feel flower graphics. The heavily textured rubber sole with moulded rubber inserts on toe and heel create a chunkier look. Nova 'Cherry Bombs' S.TSAI is a sleeker fashion-forward running silhouette with soft leather and neoprene upper and contrast mesh lining. Featuring intricate hand-drawn flower graphic on the upper with bold colour blocking, the sneakers are built with a sculpted split sole design and thick outsole tread. The round two-tone poly laces and added heel tape with co-branded silicon print complete the look.


For the apparel, Sue chooses a mix of sporty and streetwear silhouettes. Inspired by original PUMA style from 1994, the PUMA x SUE TSAI XTG Track Top with an iconic curved cutline on the chest boasts a black peony allover print on the lower. The cropped PUMA x SUE TSAI Hoodie with branded tape along the sleeve features digital wild flower print at center back and PUMA x SUE TSAI Tights with contrasting T7 side inserts can be paired with the PUMA x SUE TSAI Tee.



The PUMA X SUE TSAI collection drops at PUMA SELECT and selected retailers from 16 March 2019.