Tuesday, 25 June 2019

First Look: atmos x Nike Air Max 2 Light Pack


The shoe looks to keep its nostalgic vibes but is combined with new trendy colors and prints. Undoubtedly very colourful, the colourway contains a variety of different shades like, pastel green, salmon, and purple, which all pop throughout its core.

The shoe is also covered by a futuristic translucent material that is seen at specific points. A unique touch, the upper contains many various Nike logos that were used in the past as well as some that are still used today. Lastly, the Nike Swoosh can be found on the outer portion of the shoe in a contrasting red shade.

The Nike x atmos Air Max 2 Light Pack is available at selected retailers.

Thursday, 20 June 2019

First Look: Odell Beckham Jr. x Nike Air Max 720

Vibrant pink suede wraps the toe and heel, while blue suede hits can be found on the toe and heel. A grey overlay with volt mesh netting covers each side panel. The main detail on the upper is the colourful Coogi sweater-inspired pattern gracing the toe box and ankle collar.

Extras include removable patches with either Nike or Odell's branding for the tongue of the OBJ 270s. 


The OBJ x Nike Air Max 720 drops Saturday, 22 June at selected retailers.

Tuesday, 18 June 2019

First Look: Patta x Nike Air Jordan 7 'Mahogany'


The ‘Mahogany’ is painted in an earthy colour palette and is crafted from some of the most premium materials known to man. Patta’s signature script logo makes its way to the front and the rear of the midsole.

The iconic Jumpman motif embroidered along the throat of the AJ7 in a striking red hue. Rounding it all off is a heel pull tab which is printed with “TEAM PATTA” branding, followed by the number “23“, representing Michael Jordan’s basketball jersey number.


The Patta x Nike Air Jordan 7 'Mahogany' drops Saturday 22 June at selected retailers. 

Thursday, 6 June 2019

First Look: Nike Air Max 720 Saturn - Midnight Navy/Red


Palettes are truly patriotic as red, white, and blue fills the minimal panelling and utilitarian accents. A deep navy finds itself emblazoned onto the forefoot, then to the heel wrap, and right up to the top line.

Lining as well as the standout profile zipper stun in a bold red hit, while white typography finishes it off with Beaverton’s classic overbranding.

Swooshes, rather than an overlay, are subtly outlined along the entire lateral and medial, tagging the kit with the most minimal touch out of the bunch.

The Nike Air Max 720 Saturn - Midnight Navy/Red is dropping this Saturday 8 June at selected retailers.

Wednesday, 5 June 2019

Nike Air Jordan 7 PE - 'Ray Allen Bucks'



Black nubuck is used as the base in place of the leather from the original version, while a rich purple, stately grey, and dark forest green - the team’s accent colours during that time - appear on the midsole, heel, and collar.

The AJ7’s neoprene tongue also features a classic jagged print in the same colours to round the stylings off, and the shoe is completed by Allen’s signature PE logo on the insole.


The Nike Air Jordan 7 Retro  - 'Ray Allen Bucks'  drops 15 June at selected retailers.

Monday, 3 June 2019

First Look: adidas Yeezy Boost 700 V2 'Tephra'



The Yeezy Boost 700 V2 'Tephra' features an upper composed of beige textile/canvas and premium leather with beige nubuck and suede overlays, with reflective details throughout.


The full-length drop in boost midsole provides comfort and stability.


The adidas Yeezy Boost 700 V2 'Tephra' drops 15 June at selected retailers. 

Wednesday, 29 May 2019

First Look: adidas Yeezy Boost 700 V2 'Vanta'


The Yeezy Boost 700 V2 Vanta features an upper composed of a black heavy gauge canvas with black suede overlays and reflective details throughout. 


The drop-in boost midsole provides comfort and stability.


The adidas Yeezy Boost 700 V2 'Vanta' drops Friday 31 May at selected retailers. 

Friday, 24 May 2019

First Look: adidas Yeezy Boost 350 V2 'Glow'



The Yeezy Boost 350 V2 Glow features an upper composed of two-toned re-engineered glow in the dark Primeknit. The post-dyed monofilament side stripe is woven into the upper.



The glow in the dark midsole utilizes adidas’ innovative Boost technology. The rubber outsole provides a non-slip resistance for safety.

The adidas Yeezy Boost 350 V2 'Glow' drops next Friday 31 May at selected retailers.

Wednesday, 22 May 2019

First Look: Nike WMNS Air Jordan 12 - 'Snakeskin'


Opting for a combination of black and metallic gold, the Nike Air Jordan 12 ushers in a premium “Snakeskin” pattern that continues to remain popular all throughout the sneaker industry.

Keeping with its luxe aesthetic, metallic gold lancelets stick out on this design, matching its customary midfoot plate.

The model’s signature stingray leather mudguard and a contrasting white outsole unit finish off the premium selection with classic a classic AJ12 touch.



The Nike WMNS Air Jordan 12 - 'Snakeskin' is available at selected retailers.

Tuesday, 21 May 2019

First Look: Nike SB x Jordan 1 OG High - 'NYC to Paris'



This version features shades of Grey, Black and White. Like the 'Lakers' pair, it features wear-away paint that will showcase a new set of colours beneath.


Where the Black is, will rub away with time to feature a shade of Pink just like the insoles.

The Grey will wear away to showcase a shade of Orange. Completing the look is Nike SB branding on the tongues and insoles.


The Nike SB x Jordan 1 OG High - 'NYC to Paris' drops Saturday 1 June at selected retailers.

Thursday, 2 May 2019

First Look: Nike Air Jordan 14 - 'Rip Hamilton'


The sneakers feature a premium white leather base with bold red accents on the midsole and heel.

 
Black is then used on the midfoot’s carbon fibre plate/the tongue, and also provides branded accents via the heel’s large “23” and the lateral side’s jewelled badge. The shoes are then encased in a classic silver box.

 
The Nike Air Jordan 14 - 'Rip Hamilton' is available at selected retailers.

Tuesday, 30 April 2019

First Look: Nike Air Jordan 4 OG - 'Bred'


To celebrate thirty years of the iconic Air Jordan 4s, the Swoosh has brought back the original Jordan 4 'Bred'. Made famous when Michael Jordan hit “The Shot” back in the 1989 NBA Playoffs against the Cleveland Cavaliers, the beloved sneaker is back in its OG form.


Doused in a stealthy black base with ‘Cement Grey’ and ‘Fire Red’ accents, this Jumpman shoe is crafted from a premium combination of nubuck and mesh.


The sneaker also boasts the all-important 'NIKE AIR' heel tab branding that was missing in previous re-releases.


The Nike Air Jordan 4 OG - 'Bred' drops 11 May at selected retailers.

Friday, 12 April 2019

First Look: Nike WMNS React Element 55 - 'Pale Pink'

 
The Nike React Element 55 comes dressed in a Pale Pink, Washed Coral and Oxygen Purple colour combination. Featuring a White React cushioned midsole while the same shade lands on the laces.

The sneaker has a mixture of Pale Pink and Washed Coral accents on the upper, finishing the look is Oxygen Purple detailing on the liner, part of the midsole and outsole.


The Nike WMNS React Element 55 'Pale Pink' drops this Saturday 13 April at selected retailers.


Wednesday, 10 April 2019

adidas and Beyoncé Announce Iconic Partnership



Beyoncé and adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives.  This unique relationship aligns both parties around a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas.

Beyoncé and adidas are natural partners, both with a deep respect for and commitment to creativity, equity and creators. Neither ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all.


The partnership will result in the co-creation of exciting new products – from performance to lifestyle – and a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders. Meaningful and rich storytelling will be the foundation for both Beyoncé’s collection with adidas as well as the re-launch of her Ivy Park brand. This partnership respects Beyoncé’s ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand.

Tuesday, 9 April 2019

First Look: Co-Creative PUMA x Jannik Wikkelsø Davidsen


Widely considered one of the visionaries of European streetwear, Jannik Wikkelsø Davidsen is known for his unique design sensibilities that break the norms of conventional streetstyle. Drawing inspiration from his personal experience of growing up in the suburbs of Denmark, his Co.Creative collection with PUMA is deeply rooted in the theme ‘From the Outskirts’ - reflecting a down to earth, analogue expression of style through unique street-ready silhouettes. Together with PUMA, he launches Alteration – a brand new silhouette that borrows inspiration from the minimalist aesthetic of suburban Copenhagen and fuses it with post-apocalyptic references. The bulky and futuristic design mixes neutrals with neon, combines material overlays, and pushes the boundaries of contemporary fashion.


Debuting the collection with Alteration PN-1 sneaker pack, Davidsen brings together an unexpected unity of two very different perspectives – while the upper gets a simplistic expression and structure referencing Copenhagen’s outskirts, the sole is a futuristic vision of wavy disproportions and bulky shapes. The sneakers of the season drops in bold Celery-Limelight on 4 April at PUMA Select, Archive & X-Trend stores while the High Rise – Gray Violet colourway drops on 15 April at PUMA Select, X-Trend and Superbalist - both retailing for R2199.