First Look: The High Court Collection by PUMA x June Ambrose

PUMA together with PUMA Hoops Creative Director and iconic image maker June Ambrose, debuts PUMA’s new Women’s Hoops category with a basketball-inspired lifestyle collection, PUMA High Court creatively directed by June Ambrose.

Ambrose joined the PUMA family in 2020 and has been an integral part in helping PUMA launch its Women’s Hoops category, redefining what it means to be stylish in sport by taking a holistic brand approach, designing different looks for women to feel empowered on and off the court. Throughout her career, Ambrose has held court in industries where she wasn’t invited to play. She has built a life and career on the foundation of being unapologetic and fierce in her vision that has always extended beyond style.

The bold female-focused collection takes inspiration from Ambrose’s philosophy that life is a sport, style is the game and basketball is the vibe. Ambrose incorporated athletic and physical elements of the game into the collection, to underscore how women are consistently winning, playing the game of life, and staying on top of their daily grind in all the positions that they hold.

Footwear features the Regal RS Renegade (R1 999), Cunning Suede Safari (R1 699) and Leadcat Glory (R699). Apparel includes the Freedom Shorts (R999), Diggins Breakaway Pants (R2 299), Ora Mesh Top (R899), Justice LS Tee (R699), Madison Coat (R2 799), Unity Crop (R1 099), Love Leggings (R999) and Timeless Tank (R699). The  Madison Beanie (R499) and Hope Cross Body Bag (R1 199) complete the collection.

The collection is available from PUMA.com, PUMA V&A Waterfront, Braamfontein and Gateway, X-Trend, Archive and Shesha.

 

First Look: G-Star RAW Latest Jumpsuit Collection

G-Star RAW collaborates with Dutch National Ballet dancers Michaela DePrince and Kira Hilli for their latest jumpsuit campaign. The dancers literally showed their flexibility in a collection of bold one-pieces. The garments give the body the flexibility it demands. No matter what. Times are changing, but the jumpsuit is here to stay.

The new range of jumpsuits is inspired by workwear, like permanent-press uniforms and vintage Swedish army shirts. By adjusting the snap buttons or the waist belt you enhance the feminine form and shape the casual fit of the jumpsuits.

Short Sleeve Workwear Jumpsuit – Pitch Black R3600.00

This jumpsuit has a straight fit that tapers at the legs, creating a timeless silhouette. A tonal patched pocket at the cuff adds an interesting detail, while a contrast-colour belt adds focus and definition at the waist.

Short Sleeve Workwear Jumpsuit – Westpoint Khaki R3900.00

This jumpsuit - made from a crisp khaki twill - is inspired by permanent-press uniforms. The straight fit tapers at the legs, creating a timeless silhouette.

E Aero Straight Jumpsuit - Acid Orange R5299.00

This boldly coloured flight-overall of 100% recycled polyester is a meeting of past and future with classically neat lie-flat pockets based on a 1940’s paratrooper jacket and the latest compact ‘memory’ fabric.

The jumpsuits are available online at g-star.com.

First Look: PUMA’s International Game Collection

PUMA is celebrating the brand’s sport heritage and the power of sport to unite the world with the release of the International Game collection of unisex apparel, footwear and accessories.

Inspiration comes from the vibrant colours of international flags reinterpreted into a digital aesthetic, creating a new look for a more colourful world in which sport culture is a universal element.  

Apparel includes the PUMA International Hoodie (R1 300), Graphic Tee (R450), Double-Knit Track Pants (R1 300) and Track Jacket (R1 500), Leggings (R650), Skirt (R800), Printed Tee (R650), Woven Track Pants (R1 500) and Track Jacket (R1 600) and Tee Dress (R700) for women and the PUMA International Woven Track Pants (R1500) and Track Jacket (R1 900), Tee (R700), Graphic Crew Neck Sweater (R700), Graphic Hoodie (R1 400) and Printed Hoodie (R1 700) for men. For the younger game changers, there’s the PUMA International Tee (R350), Youth Track Top (R1 400) and Track Pants (R1 100).

Keeping your feet ready for action are the International Game RS-Fast (R2 000) and Cali Star (R1 800) as well as the Future Rider (R1 700) which is also available in Youth (R1 300), Kids (R1 100) and Infant (R1 000) sizes.

The International Game Street Sling Pouch (R500) and Backpack (R900) complete the collection.

International Game is available now on PUMA.com and at PUMA stores and selected retailers.

First Look: PUMA Rise Neon ft. Cara Delevingne

Brighten your rise to the top with PUMA South Africa’s newest update to the Rise silhouette: the Rise Neon, a vibrant take on the original, electrified with neon colouring. Worn by PUMA ambassador Cara Delevingne, the shoe is made for those who are bright, bold and forward-thinking.

The comfortable construction of the Rise Neon is supported by features such as the fully neon mesh upper and tooling, a semi-translucent upper cage, RS technology and a very comfortable construction.

The Rise Neon (R1 599) comes in two colourways – Fizzy Yellow and Nrgy Peach – and is now available on PUMA.com or from your nearest PUMA store. Matching apparel will be available on PUMA.com – this includes the Evide Form Stripe Crop Tee (R599), Evide Body Suit (R799) and Evide Highwaist Shorts (R699).

First Look: PUMA x Charolotte Olympia - Debut Collection Which is Inspired by Old School Glamour

PUMA and Charlotte Olympia, have teamed up for a collection of footwear, apparel and accessories that merge boxing-inspired silhouettes with the brand's penchant for Old Hollywood glamour. Bold leopard prints, fringe accents and feline touches add detail to feminine PUMA silhouettes.

The collection showcases Charlotte Olympia’s iconic spiderweb logo, signature leopard print and feline 'Kitty' embroidery on classic PUMA streetwear styles, resulting in glamorous and playful looks with a sporty twist.

The flashy PUMA x Charlotte Olympia Rise (R1 999) sneaker has a sequined heel overlay and a pale pink midsole finished with a metallic TPU back piece. The mesh upper features black patent leather overlays and red zig-zag stitching. The PUMA x Charlotte Olympia Deva (R2 199) also takes on glitzy accents, with standout details such as a gold laser-cut leopard print graphic.

The velour leopard print PUMA x Charlotte Olympia TFS AOP Track Jacket (R1 899) has a luxurious feel and the PUMA x Charlotte Olympia AOP Shorts (R999) are marked by fringe details on the hem. The PUMA x Charlotte Olympia Crop Top (R1 199) boasts a spider-web-inspired back construction, with other parts of the collection presenting feminine takes on fitted midi dresses, tees and track pants.

The PUMA x Charlotte Olympia collection drops 28 March on PUMA.com, at PUMA Select Cape Town and PUMA Sandton stores and selected retailers.

First Look: PUMA x Sue Tsai Wildflowers Collection

PUMA partners with New York-based artist and designer, Sue Tsai to create a bold and edgy capsule collection with custom renditions of classic PUMA silhouettes – Cali and Nova. Known for her bold and edgy style, the debut collection beautifully showcases the crossover of art, fashion and pop culture.

For the debut of PUMA x SUE TSAI, Sue uses her signature style to tell a story of flowers gone wild, rising up to take the planet back from humanity. Vibrant cherry blossom bombs and lotus rocket ships explode onto a camouflage backdrop, creating a streetwear collection that’s at once gorgeous and untamed, delicate and powerful.

Beautiful and delicate on the outside but powerful and strong within, her collection brings a contemporary and playful set, that combines her vision of art and fashion across footwear, apparel and accessories. An evolution of the court platform silhouette, Cali 'Peonies Camo' S.TSAI is designed with a soft leather upper with an all over military camouflage print overplayed with hand-painted feel flower graphics. The heavily textured rubber sole with moulded rubber inserts on toe and heel create a chunkier look. Nova 'Cherry Bombs' S.TSAI is a sleeker fashion-forward running silhouette with soft leather and neoprene upper and contrast mesh lining. Featuring intricate hand-drawn flower graphic on the upper with bold colour blocking, the sneakers are built with a sculpted split sole design and thick outsole tread. The round two-tone poly laces and added heel tape with co-branded silicon print complete the look.

For the apparel, Sue chooses a mix of sporty and streetwear silhouettes. Inspired by original PUMA style from 1994, the PUMA x SUE TSAI XTG Track Top with an iconic curved cutline on the chest boasts a black peony allover print on the lower. The cropped PUMA x SUE TSAI Hoodie with branded tape along the sleeve features digital wild flower print at center back and PUMA x SUE TSAI Tights with contrasting T7 side inserts can be paired with the PUMA x SUE TSAI Tee.

The PUMA X SUE TSAI collection drops at PUMA SELECT and selected retailers from 16 March 2019.

First Look: PUMA x LAMA JOUNI Thunder Range for Women

PUMA and Dubai-based contemporary ready-to-wear label LAMA JOUNI have joined forces to launch an exclusive range of Thunder footwear and athletic-inspired fashion, under PUMA’s collaborative platform, Co.Creative.

Co.Creative is a platform that facilitates partnerships between PUMA and up-and-coming brands across the world, working directly with creative trailblazers from the fashion and music industries.

The creative partnership features two collections – Rive Droite and Rive Gauche – which draw on Lama Jouni’s time spent in Paris. She pursued Fashion Design at Parsons and trained under some of the most respected fashion houses like Balmain and Rad Hourani.

Rive Droite

Launching this month, the collaboration debuts with Rive Droite that lends a strong urban inspired colour scheme. Iterations of the Thunder sneaker come in two colourways – Deep Lagoon-Orchid Bloom and Glacier Gray-Barbados Cherry. With leather, nubuck and suede upper, stitch and turn formstripe and overlays, the Rive Droite branding features on the heel loop.

The PUMA x LAMA JOUNI Thunder Rive Droite in Deep Lagoon-Orchid Bloom colourway or Glacier Gray-Barbados Cherry colourway is available at PUMA SELECT, X-Trend and The Office stores for R2 299.

Look out for the second LAMA JOUNI Co.Creative pack dropping early 2019.

Drop 2 of FENTY x PUMA by Rihanna is now Available in stores!

At Coachella ‪Rihanna and PUMA threw the hottest bash of the season to celebrate the FENTY x PUMA by ‪Rihanna collection.

Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are paired with sexy skintight swimwear. Summer vibes continue to be in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.

Drop 2 of the SS18 PUMA FENTY collection is now available at PUMA SELECT stores. 

A Dripping Event for Drop 2 of Fenty x PUMA by Rihanna

This past weekend, ‪Rihanna and PUMA threw the hottest bash of the season to celebrate the FENTY x PUMA by ‪Rihanna collection. Held at a private estate in the ‪Coachella Valley, the VIP only gig had the collection’s beach chic meets motorsport theme in full swing with guests revelling in slides, lounging in cabanas and going hard on the dirt bike trail. ‪Rihanna who was in her usual element wearing head-to-toe FENTYxPUMA, chilled with guests and grooved along to the tunes of some of today’s hottest DJ’s.

Guests in attendance included The Weeknd, G Eazy, French Montana, Offset, Belly, Iggy Azelea, Teanya Taylor, Timothee Chamalet, H.E.R, Jessie Williams, Normani Kordei, ASAP Rocky, YesJulz, Daniel Ceasar, THEY, Terrance J, Jasmin Sanders, Kali Uchis and Shaun Ross.

Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are paired with sexy skintight swimwear. Summer vibes continue to be in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.

The SS18 collection is in stores now, with drop 2 releasing worldwide ‪on 3^rd May.

PUMA and Hello Kitty Partner on an Iconic Duet #ForAllTime

For over 40 years, fans have been smitten by Hello Kitty. She may only be as tall as five apples and weighs the same as three, but her influence spans the world over, gracing all things ‘kawaii’ since she first debuted in Japan in 1974.

The PUMA Suede born in 1968 has long established its iconic status with roots in sport and relevance in the sneaker world. Both Hello Kitty and the PUMA Suede are certified pop cultural icons #ForAllTime.

Everything about the collection, from the red bow-toms to her milk bottle icon, pays homage to Hello Kitty, the little girl from London who loves fresh-baked cookies and Mama’s apple pie. Bold colours, cheeky graphics and fun, intricate details make this offering uniquely endearing.

We’ve seen the Suede get funky, fresh, chic and sporty. Now, we see the silhouette at its cutest. The PUMA x Hello Kitty Suede Classic toebox, tongue, laces, heel and Formstripe are a radiant red, popping against a Hello Kitty pattern and a chunky white sole. A notable detail includes the red bow-toms that showcase Hello Kitty’s signature bow, beaming through translucent outsoles. The PUMA x Hello Kitty Suede Classic shoes are available in adult and junior, pre-school and infant sizes. 

Apparel pieces round out the PUMA x Hello Kitty capsule collection. The PUMA x Hello Kitty Tee in white with the collab logo is all charm, while a red-white T7 set is peak adorable. The PUMA x Hello Kitty T7 Hoodie in red features the iconic 7cm stripe along the shoulder and arms with the trademark logo on the front and back. The PUMA x Hello Kitty Pants, also Red with the T7 stripe, feature a small Hello Kitty icon on the front right leg and her classic milk bottle icon on the back of the left hip.

A nod to Sanrio’s “small gift, big smile” philosophy, the capsule collection also features supercute coordinating accessories like the Red-White PUMA x Hello Kitty Backpack and Gym Sack with an unforgettable collab logo and the PUMA x Hello Kitty Cap with a red translucent bill.

The PUMA x HELLO KITTY Suede collection drops on Thursday, 8 February at PUMA SELECT and selected retailers.