PUMA has
signed music artist Myke Towers as its first official Motorsport Lifestyle
Ambassador, who will combine the worlds of music and car culture.
The 28-year-old Puerto Rican is a multi-platinum selling music artist and also the first lifestyle ambassador to sign a global deal with PUMA Motorsport to focus on streetwear and car culture. He was nominated for the Latin GRAMMY® Awards, named “New Artist of the Year” at the 2021 Latin Billboard Music Awards and his music video Si Se Da Remix has been streamed close to a billion times. Towers has over 4 billion streams to date and his best performing single Si Se Da (Remix) together with Farruko, Arcangel, Sech & Zion has accrued almost 1 billion times on YouTube.
Myke will work with PUMA on content creation, marketing campaigns and other projects which fuse music, fashion and car lifestyle.
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