Thursday 24 February 2022

Music Artist Myke Towers is PUMA’s First Global Motorsport Lifestyle Ambassador

PUMA has signed music artist Myke Towers as its first official Motorsport Lifestyle Ambassador, who will combine the worlds of music and car culture.

The 28-year-old Puerto Rican is a multi-platinum selling music artist and also the first lifestyle ambassador to sign a global deal with PUMA Motorsport to focus on streetwear and car culture. He was nominated for the Latin GRAMMY® Awards, named “New Artist of the Year” at the 2021 Latin Billboard Music Awards and his music video Si Se Da Remix has been streamed close to a billion times. Towers has over 4 billion streams to date and his best performing single Si Se Da (Remix) together with Farruko, Arcangel, Sech & Zion has accrued  almost 1 billion times on YouTube.

Myke will work with PUMA on content creation, marketing campaigns and other projects which fuse music, fashion and car lifestyle.


  1. The collaboration between PUMA and music artist Myke Towers as the first official Motorsport Lifestyle Ambassador is an exciting fusion of music and car culture. With his outstanding achievements and global recognition, Myke Towers' role as an ambassador represents a significant step in combining streetwear and car enthusiasts' interests. Similarly, for individuals seeking educational opportunities, exploring options like "Can you take GED classes online?" can offer convenient and accessible ways to pursue their academic goals with flexibility and convenience.

  2. Exciting news! Music artist Myke Towers has been named PUMA’s First Global Motorsport Lifestyle Ambassador. Myke's unique style and dynamic energy perfectly align with PUMA's innovative spirit. This collaboration promises to bring a fresh and vibrant perspective to PUMA's Motorsport collection. Can't wait to see what they have in store! And if you're a student looking to excel in your academics, don't forget to check out our top-notch essay writing service. What are your thoughts on this new partnership?