PUMA has
signed music artist Myke Towers as its first official Motorsport Lifestyle
Ambassador, who will combine the worlds of music and car culture.
The 28-year-old Puerto Rican is a multi-platinum selling music artist and also the first lifestyle ambassador to sign a global deal with PUMA Motorsport to focus on streetwear and car culture. He was nominated for the Latin GRAMMY® Awards, named “New Artist of the Year” at the 2021 Latin Billboard Music Awards and his music video Si Se Da Remix has been streamed close to a billion times. Towers has over 4 billion streams to date and his best performing single Si Se Da (Remix) together with Farruko, Arcangel, Sech & Zion has accrued almost 1 billion times on YouTube.
Myke will work with PUMA on content creation, marketing campaigns and other projects which fuse music, fashion and car lifestyle.
The collaboration between PUMA and music artist Myke Towers as the first official Motorsport Lifestyle Ambassador is an exciting fusion of music and car culture. With his outstanding achievements and global recognition, Myke Towers' role as an ambassador represents a significant step in combining streetwear and car enthusiasts' interests. Similarly, for individuals seeking educational opportunities, exploring options like "Can you take GED classes online?" can offer convenient and accessible ways to pursue their academic goals with flexibility and convenience.
ReplyDelete