Wednesday 12 December 2018

First Look: adidas Yeezy Boost 350 V2 'Semi Frozen Yellow'

The tones are similar in colour to those highlighters used at school or work. It’s the most eye-popping of any Yeezy Boost 350 and grabs attention for all the right reasons. A contrasting shade of red is utilised for the marking across the heel tab and the ‘SPLY-350’ branding along the sidewall. The swirling pattern against that yellow Primeknit manages to tone down the aesthetic in deep navy.

The gum outsole seems to be dividing opinion more than the funky colourway. Whether you love or hate the Yeezy Yellow, you’ve got to appreciate this style for its completely unique aesthetic. As Kanye has done countless times in the past, he manages to turn convention on its head for a shoe which will be remembered decades from now.

The adidas Yeezy Boost 350 V2 'Semi Frozen Yellow' is dropping on Friday, 14 December 2018, at selected retailers.

Tuesday 11 December 2018

First Look: Nike Air Max Penny 1 'Warriors'

The sneaker features a clean white and deep blue hue that is responsible for most of its colour scheme with golden yellow taking shape on both its Nike branding as well as Penny’s iconic 1-Cent emblem on its heel.

Furthering the nod to Hardaway’s draft day, are custom insoles that feature the number three and a Nike Swoosh. 

The Nike Air Max Penny 1 'Warriors' is available at selected retailers.

Monday 10 December 2018

First Look: PUMA x LAMA JOUNI Thunder Range for Women

PUMA and Dubai-based contemporary ready-to-wear label LAMA JOUNI have joined forces to launch an exclusive range of Thunder footwear and athletic-inspired fashion, under PUMA’s collaborative platform, Co.Creative.

Co.Creative is a platform that facilitates partnerships between PUMA and up-and-coming brands across the world, working directly with creative trailblazers from the fashion and music industries.

The creative partnership features two collections – Rive Droite and Rive Gauche – which draw on Lama Jouni’s time spent in Paris. She pursued Fashion Design at Parsons and trained under some of the most respected fashion houses like Balmain and Rad Hourani.

Rive Droite
Launching this month, the collaboration debuts with Rive Droite that lends a strong urban inspired colour scheme. Iterations of the Thunder sneaker come in two colourways – Deep Lagoon-Orchid Bloom and Glacier Gray-Barbados Cherry. With leather, nubuck and suede upper, stitch and turn formstripe and overlays, the Rive Droite branding features on the heel loop.

The PUMA x LAMA JOUNI Thunder Rive Droite in Deep Lagoon-Orchid Bloom colourway or Glacier Gray-Barbados Cherry colourway is available at PUMA SELECT, X-Trend and The Office stores for R2 299.

Look out for the second LAMA JOUNI Co.Creative pack dropping early 2019.

Wednesday 21 November 2018

First Look: adidas Originals x Parley NMD_R1 STLT - Core Black

The shoe displays the collaborative partners’ propensity to find unique new ways of combining black and blue, as the Primeknit upper arrives in a dark black while light accents arrive via interwoven, aqua-coloured fibers that peek through the black base.

Further aqua detailing arrives on the heel tab and collar, and the shoe is rounded off with a tonal black BOOST midsole, black midsole bricks, and a black outsole.

The adidas Originals x Parley NMD_R1 STLT - Core Black is available at selected retailers.

Tuesday 20 November 2018

First Look: The Suede 50 PUMA X STAPLE Collection

On the heels of the Suede’s 50th anniversary, PUMA keeps the celebrations going with the launch of the Suede 50 PUMA x STAPLE collection. Inspired by Jeff Staple’s street culture legacy and iconic design, the Staple Pigeon, like the Suede, is a streetwear icon #ForAllTime.

Drawing upon Jeff’s experience as a sneakerhead and street culture insider, the Suede 50 x Staple infuses the PUMA classic with the gritty, resilient energy of New Yorkers. A frost grey suede upper is decked with grey laces and pony hair heels. The ombre foil Formstrip and Georgia peach accents serve pigeon vibes. An extra set of peach laces make switching it up easy.

To match the kicks, a grey PUMA x Staple tee with a slightly oversize fit showcases the SUPER PUMA Cat cartoon logo combined with the Staple Pigeon logo as an ode to the continued partnership. Clean and classic, this chunky grey PUMA x Staple hoodie is designed for comfort and style with T7 panels on the sleeves and a woven label. A monochromatic embossed SUPER PUMA Pigeon logo on the front is understated fresh.

The Suede 50 PUMA X STAPLE collection includes the Suede (R2 199), Tee (R699) and Hoodie (R1 799) and is available at PUMA SELECT stores and Superbalist. 

Monday 19 November 2018

First Look: adidas Yeezy 500 'Salt'

Like previous Yeezy 500 colourways, the 'Salt' edition features a tonal look. A grey hue is used on the premium suede, leather, and mesh. The design blurs the lines between vintage sports performance and modern fashion trends.

It features an adidas Feet You Wear outsole for a chunky aesthetic, while the upper takes inspiration from high-fashion footwear. The Yeezy 500 has been one of Kanye West’s most popular models since its debut in early 2018, and this clean grey edition only furthers its wide-ranging appeal.

The adidas Yeezy 500 'Salt' drops Friday, 30 November 2018 at selected retailers.

Thursday 15 November 2018

First Look: Nike WMNS Air Max 97 SE - Gold/Silver

Inspired by the famous Japanese bullet trains, the Nike Air Max 97 Gold Silver features a very unique colour scheme. The top half of the upper is painted in a luxe gold hue, while the bottom half boasts an iridescent like effect that glimmers in the light.

A small gold Swoosh logo can be seen on the side panels, and to round it all off, a full Air unit sits down below for additional comfort and a smoother stride.

The Nike WMNS Air Max 97 SE - Gold/Silver drops today, 15 November 2018,  at selected retailers. 

Wednesday 14 November 2018

First Look: Nike Air Jordan 1 High OG 'Rookie of the Year'

Nicknamed ‘Rookie of the Year’, this Jordan 1 is inspired by the iconic golden brown shirt that Michael Jordan wore during his ‘Rookie of the Year’ press conference on April 30th, 1985.

Adorned with statistics from his legendary ROY campaign, other highlights include a bright red Nike Air tongue tag, black laces, Swoosh, and outsole.

The Nike Air Jordan 1 High OG 'Rookie of the Year' drops Saturday, 17 November 2018, at selected retailers. 

Tuesday 13 November 2018

First Look: adidas Yeezy Boost 350 v2 'Sesame'

The sneaker features the gum sole that first made an appearance on the “Frozen Yellow” colourway of the same model last year, as well as a light shade of tan on the Primeknit upper, which reminds one of the original “Oxford Tan” 350s.  This 'Sesame' Yeezy also features a revamped Primeknit pattern with new "SPLY-350" branding. The new pattern alters the lettering on the lateral side to make it appear more distorted.

Like all Yeezy Boost 350s, the popular sneaker features a Primeknit upper with a sock-like fit sitting atop full-length Boost tooling. A stripe runs along on the medial side, while the mentioned gum sole completes the look. 

The adidas Yeezy Boost 350 v2 'Sesame' drops Friday, 23 November 2018, at selected retailers.

Monday 12 November 2018

First Look: Nike Air Force 1 '07 LV8 Utility Low Pack

Dropping in black and olive, the Nike Air Force 1 Utility is a new rendition of the iconic AF1 this season. Revamped with military details, the sneaker features a premium leather upper, and updated with ballistic nylon buckle straps instead of the original lacing system.

The mid-foot strap also features a large Swoosh followed by more nylon appearing at the mesh branded tongue tab and D-ring heel pull tab. Finally, a classic thick rubber sole completes the bold design.

The Nike Air Force 1 '07 LV8 Utility Low in Olive and Black is available at selected retailers. 

Thursday 8 November 2018

First Look: Nike Air Jordan 3 Retro Chlorophyll Tinker

Paying homage to Michael Jordan’s Air Trainer 1 ‘Chlorophyll’ which he wore on a daily basis in 1987, the Jordan 3 Chlorophyll Tinker is also inspired by the architect behind the shoes – Tinker Hatfield.

Painted in the original colour palette of white, grey, black, and chlorophyll green, this sneaker is as clean as the shoe it is based off.

The Nike Air Jordan 3 Retro Chlorophyll Tinker drops, Saturday 10 November 2018 at selected retailers. 

Wednesday 7 November 2018

First Look: Nike Air Force 1 `07 Skeleton QS

This Air Force 1 takes some of Nike’s classic features and combines them with a clean and contemporary design. Crafted from fresh, premium leather, this iconic silhouette features an ultra clean white upper that we all know and love.

A skeletal structure of a foot serves as the main design element of the shoe, bringing in an X-Ray like aesthetic that we’ve never seen before on any other sneaker. Down below, a foam midsole is present for additional comfort and a smoother stride, and complementary white branding rounds it all off.

The Nike Air Force 1 `07 Skeleton QS drops today, Wednesday the 7th of November 2018 at selected retailers. 

Tuesday 6 November 2018

Urban Military Meets Street for PUMA x Outlaw Moscow Drop 2

Following the successful debut earlier this season, PUMA and Outlaw Moscow (a.k.a AYTΛO) are launching the second edition of their collab collection. For this drop, Outlaw Moscow fuses urban military designs with street-inspired fashion choices. As the first collection was named Diversity, the second one is called Freedom.

The footwear collection blends the best of functional and fashion-inspired silhouettes.  Key styles from the range include the AVID Rugged Graph Outlaw, an elevated mid-cut boot with illustrations of Moscow’s satellite image. It is fitted with a neoprene upper, leather and rubberised overlays. Channeling military vibes, these kicks feature large fore-foot harness’ with buckles and side zippers. The chunky midsole is built with IGNITE cushioning and an agressive rugged rubber outsole. With a unique style of high-cut combat boots, the Ren Boot Outlaw further adds urban military definition with hardware details like reinforced TPU toe-cap, extended rear TPU piece with hiking eyelets and buckles.

The second drop for the PUMA x Outlaw Moscow | AYTΛO collection is available at PUMA SELECT and selected stores.

Monday 5 November 2018

First Look: Nike Air Force 1 Mid '07 LV8 Utility – Red

Painted in a striking red colourway, the Air Force 1 Mid Utility Red is crafted from premium textured leather, with smooth leather accents, exposed label tag featured on the side panels, and miniature Swooshes embroidered across the forefoot for that unmistakably Nike aesthetic.

Sitting atop a full length foam midsole, Nike verbiage hits the side panels in an ultra clean white shade for a pop of contrast, and to round it all off, an ankle strap offers the ultimate lockdown fit.

The Nike Air Force 1 Mid '07 LV8 Utility - Red is available at selected retailers.

Friday 2 November 2018

First Look: Nike Air Max 93 ‘Watermelon’

Dressed in a ‘Crimson Bliss’ and ‘Kinetic Green’ colourway, the Air Max 93 Watermelon is constructed in premium materials with a mix of leather and mesh on the upper and neoprene adorning the ankle collar and outsole.

This pair gets its nickname from the pink hits on the Swoosh, heel, tongue, and Air bubble, as well as the green suede mud guard that resembles the colours of the popular fruit.

The Nike Air Max 93 ‘Watermelon’ drops Saturday, 3 November 2018 at selected retailers.