Thursday, 17 January 2019

First Look: Nike WMNS Air VaporMax 2019 - Black/Grey

The Nike Air VaporMax 2019 is the next rendition of the Air VaporMax silhouetteIn a unique design, repeated VaporMax logos appear across the shoe in white, adding contrast and representing this season’s logo mania trend. A translucent material also takes over the upper, providing that trend-focussed deconstructed aesthetic.

Matching black laces tie up the sneakers while grey underlays can be seen, acting as security for holding the eyelets in place. Additionally, a one of a kind shimmering effect appears across the VaporMax midsole below foot, giving the silhouette a stand out look. Classic black Swooshes can be seen on the side walls in signature style.

The Nike WMNS Air VaporMax 2019 - Black/Grey is available at selected retailers. 

Wednesday, 16 January 2019

First Look: Nike Air Jordan 4 SE Laser 'Black Gum'

Made in celebration of the Jordan 4’s 30th anniversary, the Jordan 4 Black Laser features a blacked out upper and a contrasting white midsole. The upper is adorned with tonal graphics inspired by Michael Jordan’s illustrious career, including the Sick Game logo. 

To complete the design, a gum rubber outsole sits underfoot for additional comfort and durability.

The Nike Air Jordan 4 SE Laser 'Black Gum' drops 19 January 2019 at selected retailers.

Tuesday, 15 January 2019

First Look: adidas Nite Jogger 2019 – Black

The 2019 Nite Jogger flashes back 40 years to 1979, when adidas experimented with high-vis materials for the first time on its Nite Jogger running shoe.

Updating the model with modern materials and tech, the new Nite Jogger includes full-length Boost cushioning, ripstop nylon, mesh knit, and suede overlays which retain a slight OG feel. Meanwhile, this update also references the OG version through hits of vibrant orange throughout the black-based upper.

The adidas Nite Jogger 2019 - Black is available at selected retailers.

Monday, 14 January 2019

First Look: Nike Zoom 2K - Sail/White

Sporting an iconic yet advanced upper, the Zoom 2K merges the line between fashion-forward and heritage inspired. Just like the oversized M2K Tekno, this is a shoe that’s all about grabbing attention. It all begins with that chunky and robust midsole underfoot. 

Loaded with Zoom technology, this promises the best in lightweight comfort and support!

The upper is just as impressive with a mix of both stretchy neoprene and premium leather. A unique lacing system keeps the foot securely locked in place with ‘ZOOM’ branding visible along the lacelets. To finish the look, a clean white panelled ‘Zm’ overlay hits the sidewall.

The Nike Zoom 2K Sail/White is available at selected retailers. 

Wednesday, 12 December 2018

First Look: adidas Yeezy Boost 350 V2 'Semi Frozen Yellow'

The tones are similar in colour to those highlighters used at school or work. It’s the most eye-popping of any Yeezy Boost 350 and grabs attention for all the right reasons. A contrasting shade of red is utilised for the marking across the heel tab and the ‘SPLY-350’ branding along the sidewall. The swirling pattern against that yellow Primeknit manages to tone down the aesthetic in deep navy.

The gum outsole seems to be dividing opinion more than the funky colourway. Whether you love or hate the Yeezy Yellow, you’ve got to appreciate this style for its completely unique aesthetic. As Kanye has done countless times in the past, he manages to turn convention on its head for a shoe which will be remembered decades from now.

The adidas Yeezy Boost 350 V2 'Semi Frozen Yellow' is dropping on Friday, 14 December 2018, at selected retailers.