Friday, 16 April 2021

First Look: PUMA Wild Rider

PUMA is adding a progressive new design to its popular Rider franchise with the addition of the Wild Rider. Its premium design is inspired by the movement and motion of city life – always going forward, further, faster and beyond.

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.


Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together, seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring hints of vivid, almost industrial colours like royal blue, a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper and the signature Rider foam.


The heel has a series of unique design finishes including a formstrip that flows into a heel pull, a hairy suede overlay and “Designed by PUMA” emblazoned across the back. The back of heel juts out, further playing on the idea of motion, which serves as inspiration for the shoe.


Retailing for R2 199, the Wild Rider is available from PUMA.com, PUMA Select stores and selected retailers.


Friday, 9 April 2021

First Look: The Mayze by PUMA which is sported by Dua Lipa

 

PUMA has released their first campaign with global pop star Dua Lipa. Shot by fashion photographer Mario Sorrenti, the campaign features Dua Lipa wearing PUMA’s latest sneaker: Mayze, designed with a bold and edgy look in mind.

The Mayze is made for those who embrace the spotlight, on stage and off. In the campaign Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets then later en route to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and the versatility of the Mayze sneaker.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa.

A mix of archive inspirations and contemporary PUMA classics, the design of the Mayze features a stacked midsole with a split, derby construction, a TPU piece in heel and a heel tab. The upper is a combination of the brand’s leather construction from classic models.

The Mayze (R1 899) is available on PUMA.com and at PUMA stores as well as and select retailers.

Thursday, 1 April 2021

First Look: AMBUSH x Nike Dunk High - 'Cosmic Fuchsia'


This sneaker features an all-pink premium leather upper with matching tonal branding and dual tongue tags.

Finishing off with rubber Swoosh logos on the sides that extends past the heel.

The AMBUSH x Nike Dunk High 'Cosmic Fuchsia' drops 1 April 2021 at selected retailers.


Wednesday, 31 March 2021

First Look: Skepta x Nike Air Max Tailwind V

The sneaker features a bright blue digital print upper with black TPU exoskeleton wrapping the forefoot and midfoot along with a rubber toe cap.

An iridescent purple-to-blue gradient material is used on the tongue and collar while having a chrome midfoot Swoosh and heel clip into the Black EVA foam midsole.

“SK AIR” Tailwind branding atop a Black rubber outsole completes the design.

The Skepta x Nike Air Max Tailwind V drops, Saturday 3 April 2021 at selected retailers.


Tuesday, 30 March 2021

First Look: Nike Dunk Low SP 'City Market'


This sneaker features divergent visuals to celebrate durable materials and their role in Nike's innovative heritage.

Graphics nod to the brand's Blue Ribbon Sports roots, as well as industrial rice and coffee bags that are frequently upcycled from urban markets for a wide range of uses.

On the tongue, a small, zippered compartment nods to reusable grocery storage, with its accompanying tag reimagined to resemble a nutrition facts label.

The release features an accompanying grocery bag pays its respects with a simple commendation: "Thank You For Caring!"

The Nike Dunk Low SP 'City Market' drops Saturday, 3 April 2021 at selected retailers.