Thursday, 2 May 2019

First Look: Nike Air Jordan 14 - 'Rip Hamilton'


The sneakers feature a premium white leather base with bold red accents on the midsole and heel.

 
Black is then used on the midfoot’s carbon fibre plate/the tongue, and also provides branded accents via the heel’s large “23” and the lateral side’s jewelled badge. The shoes are then encased in a classic silver box.

 
The Nike Air Jordan 14 - 'Rip Hamilton' is available at selected retailers.

Tuesday, 30 April 2019

First Look: Nike Air Jordan 4 OG - 'Bred'


To celebrate thirty years of the iconic Air Jordan 4s, the Swoosh has brought back the original Jordan 4 'Bred'. Made famous when Michael Jordan hit “The Shot” back in the 1989 NBA Playoffs against the Cleveland Cavaliers, the beloved sneaker is back in its OG form.


Doused in a stealthy black base with ‘Cement Grey’ and ‘Fire Red’ accents, this Jumpman shoe is crafted from a premium combination of nubuck and mesh.


The sneaker also boasts the all-important 'NIKE AIR' heel tab branding that was missing in previous re-releases.


The Nike Air Jordan 4 OG - 'Bred' drops 11 May at selected retailers.

Friday, 12 April 2019

First Look: Nike WMNS React Element 55 - 'Pale Pink'

 
The Nike React Element 55 comes dressed in a Pale Pink, Washed Coral and Oxygen Purple colour combination. Featuring a White React cushioned midsole while the same shade lands on the laces.

The sneaker has a mixture of Pale Pink and Washed Coral accents on the upper, finishing the look is Oxygen Purple detailing on the liner, part of the midsole and outsole.


The Nike WMNS React Element 55 'Pale Pink' drops this Saturday 13 April at selected retailers.


Wednesday, 10 April 2019

adidas and Beyoncé Announce Iconic Partnership



Beyoncé and adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives.  This unique relationship aligns both parties around a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas.

Beyoncé and adidas are natural partners, both with a deep respect for and commitment to creativity, equity and creators. Neither ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all.


The partnership will result in the co-creation of exciting new products – from performance to lifestyle – and a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders. Meaningful and rich storytelling will be the foundation for both Beyoncé’s collection with adidas as well as the re-launch of her Ivy Park brand. This partnership respects Beyoncé’s ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand.

Tuesday, 9 April 2019

First Look: Co-Creative PUMA x Jannik Wikkelsø Davidsen


Widely considered one of the visionaries of European streetwear, Jannik Wikkelsø Davidsen is known for his unique design sensibilities that break the norms of conventional streetstyle. Drawing inspiration from his personal experience of growing up in the suburbs of Denmark, his Co.Creative collection with PUMA is deeply rooted in the theme ‘From the Outskirts’ - reflecting a down to earth, analogue expression of style through unique street-ready silhouettes. Together with PUMA, he launches Alteration – a brand new silhouette that borrows inspiration from the minimalist aesthetic of suburban Copenhagen and fuses it with post-apocalyptic references. The bulky and futuristic design mixes neutrals with neon, combines material overlays, and pushes the boundaries of contemporary fashion.


Debuting the collection with Alteration PN-1 sneaker pack, Davidsen brings together an unexpected unity of two very different perspectives – while the upper gets a simplistic expression and structure referencing Copenhagen’s outskirts, the sole is a futuristic vision of wavy disproportions and bulky shapes. The sneakers of the season drops in bold Celery-Limelight on 4 April at PUMA Select, Archive & X-Trend stores while the High Rise – Gray Violet colourway drops on 15 April at PUMA Select, X-Trend and Superbalist - both retailing for R2199.