Monday, 23 March 2020

First Look: adidas Yeezy Boost 380 - 'Mist'

The Yeezy Boost 380 Mist features an upper composed of multi-toned re-engineered Primeknit in a sock-like construction, providing a snug yet adaptable fit. The translucent monofilament window is woven into the upper, adding visual interest and breathability.

A re-engineered full-length BOOST midsole elevates the cushioning experience, offering optimal comfort where consumers need it most. The herringbone rubber outsole offers unique design cues and improved traction.

The adidas Yeezy Boost 380 - 'Mist' drops 25 March at selected retailers.

Friday, 20 March 2020

First Look: PUMA x Charolotte Olympia - Debut Collection Which is Inspired by Old School Glamour

PUMA and Charlotte Olympia, have teamed up for a collection of footwear, apparel and accessories that merge boxing-inspired silhouettes with the brand's penchant for Old Hollywood glamour. Bold leopard prints, fringe accents and feline touches add detail to feminine PUMA silhouettes.

The collection showcases Charlotte Olympia’s iconic spiderweb logo, signature leopard print and feline 'Kitty' embroidery on classic PUMA streetwear styles, resulting in glamorous and playful looks with a sporty twist.

The flashy PUMA x Charlotte Olympia Rise (R1 999) sneaker has a sequined heel overlay and a pale pink midsole finished with a metallic TPU back piece. The mesh upper features black patent leather overlays and red zig-zag stitching. The PUMA x Charlotte Olympia Deva (R2 199) also takes on glitzy accents, with standout details such as a gold laser-cut leopard print graphic.

The velour leopard print PUMA x Charlotte Olympia TFS AOP Track Jacket (R1 899) has a luxurious feel and the PUMA x Charlotte Olympia AOP Shorts (R999) are marked by fringe details on the hem. The PUMA x Charlotte Olympia Crop Top (R1 199) boasts a spider-web-inspired back construction, with other parts of the collection presenting feminine takes on fitted midi dresses, tees and track pants.

The PUMA x Charlotte Olympia collection drops 28 March on, at PUMA Select Cape Town and PUMA Sandton stores and selected retailers.

Thursday, 19 March 2020

First Look: Nike Air Max 90 LX - '90s Dancefloor'

The sneakers feature an 'Illusion Green/Sunset Pulse-Black-White” colourway highlighted with leopard print mudguards, faded denim wash on the panels, tumbled leather toe cap, Pink translucent Swooshes, towel soft Neon Green on the ankle and Black fury liner.

The look is completed with daisy logos on the tongue and insoles. 

The Nike Air Max 90 LX - '90s Dancefloor' drop today at selected retailers.

Wednesday, 18 March 2020

First Look: adidas Yeezy Boost 350 V2 - 'Cinder'

The Yeezy Boost 350 V2 'Cinder' features an upper composed of re-engineered Primeknit with a post-dyed monofilament side stripe woven into the upper.

The heel tab provides a visually appealing look and allows for easy on and off access. The midsole utilizes adidas’ innovative BOOST technology.

The adidas Yeezy Boost 350 V2 - 'Cinder' drops 21 March at selected retailers.

Tuesday, 17 March 2020

First Look: PUMA x Central Saint Martins“Day Zero” Collection

PUMA has teamed up with the BA Fashion course at London-based design school Central Saint Martins to explore more sustainable technologies in textile manufacturing, the results of which can be seen in the new “Day Zero” women’s collection.

The name “Day Zero” is inspired by the water shortages in Cape Town, South Africa, where ongoing droughts forced the local government to set a date, “Day Zero”, when the city’s taps would be turned off. To highlight this link, the map of Cape Town can be seen across the collection, which consists of footwear and apparel.

Throughout the collection, PUMA has implemented cutting edge dyeing technologies such as “Dope Dye”, which eliminates one step of the dyeing process by using less energy, water and chemicals, and the digital printing of logos directly onto fabric, resulting in reduced use of chemicals and water. With these initiatives, PUMA reduced the water consumption in the “Day Zero” collection by up to 17.4 percent, depending on the type of product. After being tested in the collection with Central Saint Martins, PUMA will also roll out these technologies in other parts of its product range.

Looking beyond the production cycle, PUMA has delved into new ways to make its marketing more sustainable. The campaign images for the “Day Zero” collection were digitally sampled, using technology of Dutch digital fashion house The Fabricant.

PUMA has significantly reduced the water use in producing the raw materials for the collection by using cotton from the Better Cotton Initiative. In 2019, PUMA saved more than 13 billion liters of water, the equivalent of 200 million average showers, by using BCI cotton throughout its product range.

The “Day Zero” collection, which includes the AOP Top (R1 099), AOP Leggings (R899), Future Rider Day Zero (R2 199) and RS-X3 Day Zero (R2 199), will be available at PUMA stores, and selected retailers from 19 March.