Friday, 12 April 2019

First Look: Nike WMNS React Element 55 - 'Pale Pink'

 
The Nike React Element 55 comes dressed in a Pale Pink, Washed Coral and Oxygen Purple colour combination. Featuring a White React cushioned midsole while the same shade lands on the laces.

The sneaker has a mixture of Pale Pink and Washed Coral accents on the upper, finishing the look is Oxygen Purple detailing on the liner, part of the midsole and outsole.


The Nike WMNS React Element 55 'Pale Pink' drops this Saturday 13 April at selected retailers.


Wednesday, 10 April 2019

adidas and Beyoncé Announce Iconic Partnership



Beyoncé and adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives.  This unique relationship aligns both parties around a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas.

Beyoncé and adidas are natural partners, both with a deep respect for and commitment to creativity, equity and creators. Neither ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all.


The partnership will result in the co-creation of exciting new products – from performance to lifestyle – and a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders. Meaningful and rich storytelling will be the foundation for both Beyoncé’s collection with adidas as well as the re-launch of her Ivy Park brand. This partnership respects Beyoncé’s ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand.

Tuesday, 9 April 2019

First Look: Co-Creative PUMA x Jannik Wikkelsø Davidsen


Widely considered one of the visionaries of European streetwear, Jannik Wikkelsø Davidsen is known for his unique design sensibilities that break the norms of conventional streetstyle. Drawing inspiration from his personal experience of growing up in the suburbs of Denmark, his Co.Creative collection with PUMA is deeply rooted in the theme ‘From the Outskirts’ - reflecting a down to earth, analogue expression of style through unique street-ready silhouettes. Together with PUMA, he launches Alteration – a brand new silhouette that borrows inspiration from the minimalist aesthetic of suburban Copenhagen and fuses it with post-apocalyptic references. The bulky and futuristic design mixes neutrals with neon, combines material overlays, and pushes the boundaries of contemporary fashion.


Debuting the collection with Alteration PN-1 sneaker pack, Davidsen brings together an unexpected unity of two very different perspectives – while the upper gets a simplistic expression and structure referencing Copenhagen’s outskirts, the sole is a futuristic vision of wavy disproportions and bulky shapes. The sneakers of the season drops in bold Celery-Limelight on 4 April at PUMA Select, Archive & X-Trend stores while the High Rise – Gray Violet colourway drops on 15 April at PUMA Select, X-Trend and Superbalist - both retailing for R2199.

Monday, 8 April 2019

First Look: Nike WMNS VaporMax 3.0 - 'Pure Platinum'



The VaporMax line is known for, the new colourway features a crisp white Flyknit base, accented by shimmering silver on the midfoot Swoosh and heel clip.

Small pops of dark grey also appear on the tongue/heel tabs for a just-right dash of detailing. A crystal-clear VaporMax cushioning unit with the smallest amount of iridescent accents then arrives to provide both style and comfort that’ll ensure you’re equally well-equipped during the day.


 The Nike WMNS VaporMax 3.0 - 'Pure Platinum' is available at selected retailers. 

Friday, 5 April 2019

adidas Yeezy Boost 350 V2 'Triple White' drops today!


The full monochromatic style is one of the most sought-after with fans of Ye. Unlike previous colourways, that signature ‘SPLY-350’ writing is not visible across the sidewall. The classic stripe does feature but isn’t noticeable at first glance.


This Triple White theme, otherwise known as Cream White sees everything dressed in a clean and ultra-simplistic shade. The soft Primeknit of the upper delivers an adaptive fit which contours to the shape of your foot.


The adidas Yeezy Boost 350 V2 'Triple White' drops 5 April at selected retailers.