Wednesday, 16 January 2019

First Look: Nike Air Jordan 4 SE Laser 'Black Gum'



Made in celebration of the Jordan 4’s 30th anniversary, the Jordan 4 Black Laser features a blacked out upper and a contrasting white midsole. The upper is adorned with tonal graphics inspired by Michael Jordan’s illustrious career, including the Sick Game logo. 

To complete the design, a gum rubber outsole sits underfoot for additional comfort and durability.

The Nike Air Jordan 4 SE Laser 'Black Gum' drops 19 January 2019 at selected retailers.

Tuesday, 15 January 2019

First Look: adidas Nite Jogger 2019 – Black



The 2019 Nite Jogger flashes back 40 years to 1979, when adidas experimented with high-vis materials for the first time on its Nite Jogger running shoe.

Updating the model with modern materials and tech, the new Nite Jogger includes full-length Boost cushioning, ripstop nylon, mesh knit, and suede overlays which retain a slight OG feel. Meanwhile, this update also references the OG version through hits of vibrant orange throughout the black-based upper.


The adidas Nite Jogger 2019 - Black is available at selected retailers.


Monday, 14 January 2019

First Look: Nike Zoom 2K - Sail/White


Sporting an iconic yet advanced upper, the Zoom 2K merges the line between fashion-forward and heritage inspired. Just like the oversized M2K Tekno, this is a shoe that’s all about grabbing attention. It all begins with that chunky and robust midsole underfoot. 

Loaded with Zoom technology, this promises the best in lightweight comfort and support!

The upper is just as impressive with a mix of both stretchy neoprene and premium leather. A unique lacing system keeps the foot securely locked in place with ‘ZOOM’ branding visible along the lacelets. To finish the look, a clean white panelled ‘Zm’ overlay hits the sidewall.

The Nike Zoom 2K Sail/White is available at selected retailers. 


Wednesday, 12 December 2018

First Look: adidas Yeezy Boost 350 V2 'Semi Frozen Yellow'


The tones are similar in colour to those highlighters used at school or work. It’s the most eye-popping of any Yeezy Boost 350 and grabs attention for all the right reasons. A contrasting shade of red is utilised for the marking across the heel tab and the ‘SPLY-350’ branding along the sidewall. The swirling pattern against that yellow Primeknit manages to tone down the aesthetic in deep navy.

The gum outsole seems to be dividing opinion more than the funky colourway. Whether you love or hate the Yeezy Yellow, you’ve got to appreciate this style for its completely unique aesthetic. As Kanye has done countless times in the past, he manages to turn convention on its head for a shoe which will be remembered decades from now.


The adidas Yeezy Boost 350 V2 'Semi Frozen Yellow' is dropping on Friday, 14 December 2018, at selected retailers.


Tuesday, 11 December 2018

First Look: Nike Air Max Penny 1 'Warriors'


The sneaker features a clean white and deep blue hue that is responsible for most of its colour scheme with golden yellow taking shape on both its Nike branding as well as Penny’s iconic 1-Cent emblem on its heel.

Furthering the nod to Hardaway’s draft day, are custom insoles that feature the number three and a Nike Swoosh. 



The Nike Air Max Penny 1 'Warriors' is available at selected retailers.