Tuesday, 3 August 2021

First Look: The Mirage Sport Remix by PUMA

PUMA recently dropped The Mirage Sport Remix, which explores new lines and constructions with design inspiration from DJ culture and electronic music performances.

Worn on and off stage by PUMA ambassador and face of the Mirage franchise, DJ Snake, the silhouette of the Mirage Sport Remix is a fusion of street and classic sport. The main colourway comes in black, grey and primary colours, inspired by the lights of EDM shows.

The Mirage Sport Remix retails for R1 899 and is available from PUMA.com, PUMA stores, Shesha, Superbalist, Sportscene, Cross Trainer, Side Step, Motive and selected retailers. 

Wednesday, 28 July 2021

adidas Originals Drops Fall/Winter 2021 Forum Collection Celebrating Those Who Turn an Open Mind into a Way of Life

For Fall/Winter 2021, adidas Originals has once again reimagined the iconic Forum silhouette, this time in celebration of the cultural leaders who are redefining the style of tomorrow. Encouraging a new generation to embrace an open attitude, the latest Forum collection is informed by an innate ethos of unapologetic amateurism and the irreverent spirit of never being afraid to experiment with new ideas.

In the decades since the adidas Forum first debuted on the court, the timeless sneaker has played an integral part in shaping culture as a bona fide style icon, continually being adopted and recontextualised by those who effortlessly embrace a new world of unknowns. With its roots in basketball, today the silhouette represents an open invitation for aesthetic self-expression — standing out on the feet of artists, musicians, designers, grassroots community organisers and beyond.

In addition, for Fall/Winter 2021 adidas Originals pays homage to the timeless sneaker’s roots by reintroducing modernized versions of the Forum Mid and the Forum Low in the silhouette’s quintessential white and blue colourway. The next chapter of Forum is available from adidas.co.za and at adidas Originals stores with prices starting from R1699. 

Tuesday, 27 July 2021

First Look: Nike Dunk Low - White/University Red

The sneaker is dressed in a university red, white, and total orange colour scheme. It has a red leather base, nylon tongues, tongue and heel branding, insoles with a matching rubber outsole.

Also dressed in white leather overlays, laces, heels, tongue tags, lining, and midsole with orange branding on the insoles completes the design.

The Nike Dunk Low - White/University Red is available at selected retailers.

Wednesday, 21 July 2021

First Look: Jaden Smith x New Balance ‘Trippy Summer’ Pack

The sneaker comes in either a cream or white base and boasts a bevy of accompanying tones and details including vibrant blue, orange, yellow and other hues animate everything from profile “N” logos to the model’s mudguard.

The “white” option features a colorful gradient across its chunky, segmented midsole. “VISION RACER” and “NEW BALANCE” text on the tongue pull tab and heel, respectively, forgo their standard font in favor of one transported from decades past.

The semi-translucent outsole also displays period-appropriate graphics, rounding out the duo’s “hippie-approved” aesthetic.

The Jaden Smith x New Balance Vision Racer ‘Trippy Summer’ Pack drops 30 July at selected retailers.

Tuesday, 20 July 2021

First Look: The Laundry Boys Collection by PUMA x Rudolf Dassler Legacy

The Rudolf Dassler Legacy capsule honours the moments in PUMA’s history that paved the way for the brand today. This season’s capsule is titled Laundry Boys and takes inspiration from Rudolf Dassler’s entrepreneurial start as one of his mother’s “laundry boys,” delivering clean clothes to customers.

In honour of the job that started it all and set him on the path towards founding PUMA, the collection features some of PUMA's most classic silhouettes with laundry-inspired care labels, premium materials and gold metal charms. The selection includes apparel and footwear in a navy and cream colour story.

Footwear includes the Rudolf Dassler Legacy Laundry Boys Suede VTG (R2 299), Universal (R2 599), Easy Rider (R2 299) and PUMA Army Trainer (R2 499) while apparel features the Rudolf Dassler Legacy Tee (R1 099), Stripes Tee (R1 199), Jacket (R3 299) and Shorts (R1 899).

Available from PUMA.com, PUMA V&A Waterfront and PUMA Braamfontein from 23 July 2021.