Thursday, 6 August 2020

PUMA Drops J. Cole’s First Signature Basketball Sneaker, The RS-Dreamer

PUMA has released J. Cole’s first signature basketball sneaker, the RS-Dreamer. The shoe sports a DREAMER logo, about which Cole explains, “When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.” Cole was intimately involved in the new franchise -- from inspiration to design.

This sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a fashion-forward and disruptive design.  

The RS-Dreamer is a new silhouette that leverages the brand’s running system “RS foam” and innovative RS technology for superior on-court mobility. Other RS-Dreamer benefits include enhanced durability and traction, a disruptive cord lacing system and PUMA’s signature ProFoam in the midsole for rebound and energy return.

Retailing for R2699, the RS-Dreamer is available from, PUMA stores and selected retailers. Additional iterations of the RS-Dreamer are slated to release throughout 2020.

Wednesday, 5 August 2020

The Yeezy Boost 380 'Blue Oat'

The Yeezy Boost 380 Blue Oat features an upper composed of multi-toned re-engineered Primeknit in a sock-like construction, providing a snug yet adaptable fit.

The translucent monofilament window is woven into the upper, adding visual interest and breathability. A re- engineered full-length BOOST midsole elevates the cushioning experience, offering optimal comfort where consumers need it most.

The herringbone rubber outsole offers unique design cues and improved traction.

Tuesday, 4 August 2020

First Look: Nike Air Force 1 - 'BETRUE'

This sneaker is crafted from premium quality leather throughout for a vintage feel, with the usual BeTrue vibrant colours adorning the upper for an eye-catching look.

The 10-color rainbow embroideries on the heel are inspired by the More Colour, More Pride Flag that was introduced in Philadelphia in 2017.

The colour mix were expanded to include black and brown in order to additionally recognise the people of color in the LGBTQIA+ community. The pride flag is further introduced alongside the Nike Swoosh logos on each side and embroidery at the tongue.

Thursday, 16 July 2020

First Look: The Unity Collection by PUMA

PUMA has released The Unity Collection, a unisex collection of apparel, footwear and accessories, to celebrate the power of sport as a unifying force. The collection sees black and white designs given a vibrant look with pops of colour inspired by international flags, while printed drawcords and gold metal hardware elevate the designs.

PUMA has also committed to donate $200,000 USD to the U.N. COVID-19 Solidarity Response Fund to help countries prevent, detect and respond to the pandemic.

Footwear includes the Future Rider (R1 599), Ralph Sampson (R1 299), RS-X³ (R1 999) and Cali Sport (R1 699) featuring neutral base designs with colour accents of blue, red, yellow and green. Matching apparel includes the TFS Track Suit Top (R1 799), TFS Track Top (R1 399), TFS Track Pants (R1 299) and the TFS Graphic Tee (R379) with the Originals PU Backpack TFS (R799) and TFS Cap (R349) completing the collection.  

PUMA’s Unity Collection drops at the end July and will be available from and at PUMA Stores and select retaiers.

Wednesday, 15 July 2020

First Look: Air Jordan 11 Low IE - 'Black Cement'

Dressed in the popular “Black Cement” colour scheme.

This Air Jordan 11 Low IE features a Black upper with elephant print overlays signature Red accents on the tongue atop a White midsole and translucent outsole.