Friday, 12 April 2019

First Look: Nike WMNS React Element 55 - 'Pale Pink'

 
The Nike React Element 55 comes dressed in a Pale Pink, Washed Coral and Oxygen Purple colour combination. Featuring a White React cushioned midsole while the same shade lands on the laces.

The sneaker has a mixture of Pale Pink and Washed Coral accents on the upper, finishing the look is Oxygen Purple detailing on the liner, part of the midsole and outsole.


The Nike WMNS React Element 55 'Pale Pink' drops this Saturday 13 April at selected retailers.


Wednesday, 10 April 2019

adidas and Beyoncé Announce Iconic Partnership



Beyoncé and adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives.  This unique relationship aligns both parties around a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration. Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas.

Beyoncé and adidas are natural partners, both with a deep respect for and commitment to creativity, equity and creators. Neither ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all.


The partnership will result in the co-creation of exciting new products – from performance to lifestyle – and a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders. Meaningful and rich storytelling will be the foundation for both Beyoncé’s collection with adidas as well as the re-launch of her Ivy Park brand. This partnership respects Beyoncé’s ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand.

Tuesday, 9 April 2019

First Look: Co-Creative PUMA x Jannik Wikkelsø Davidsen


Widely considered one of the visionaries of European streetwear, Jannik Wikkelsø Davidsen is known for his unique design sensibilities that break the norms of conventional streetstyle. Drawing inspiration from his personal experience of growing up in the suburbs of Denmark, his Co.Creative collection with PUMA is deeply rooted in the theme ‘From the Outskirts’ - reflecting a down to earth, analogue expression of style through unique street-ready silhouettes. Together with PUMA, he launches Alteration – a brand new silhouette that borrows inspiration from the minimalist aesthetic of suburban Copenhagen and fuses it with post-apocalyptic references. The bulky and futuristic design mixes neutrals with neon, combines material overlays, and pushes the boundaries of contemporary fashion.


Debuting the collection with Alteration PN-1 sneaker pack, Davidsen brings together an unexpected unity of two very different perspectives – while the upper gets a simplistic expression and structure referencing Copenhagen’s outskirts, the sole is a futuristic vision of wavy disproportions and bulky shapes. The sneakers of the season drops in bold Celery-Limelight on 4 April at PUMA Select, Archive & X-Trend stores while the High Rise – Gray Violet colourway drops on 15 April at PUMA Select, X-Trend and Superbalist - both retailing for R2199.

Monday, 8 April 2019

First Look: Nike WMNS VaporMax 3.0 - 'Pure Platinum'



The VaporMax line is known for, the new colourway features a crisp white Flyknit base, accented by shimmering silver on the midfoot Swoosh and heel clip.

Small pops of dark grey also appear on the tongue/heel tabs for a just-right dash of detailing. A crystal-clear VaporMax cushioning unit with the smallest amount of iridescent accents then arrives to provide both style and comfort that’ll ensure you’re equally well-equipped during the day.


 The Nike WMNS VaporMax 3.0 - 'Pure Platinum' is available at selected retailers. 

Friday, 5 April 2019

adidas Yeezy Boost 350 V2 'Triple White' drops today!


The full monochromatic style is one of the most sought-after with fans of Ye. Unlike previous colourways, that signature ‘SPLY-350’ writing is not visible across the sidewall. The classic stripe does feature but isn’t noticeable at first glance.


This Triple White theme, otherwise known as Cream White sees everything dressed in a clean and ultra-simplistic shade. The soft Primeknit of the upper delivers an adaptive fit which contours to the shape of your foot.


The adidas Yeezy Boost 350 V2 'Triple White' drops 5 April at selected retailers.

Thursday, 4 April 2019

First Look: Nike Air Max 90 - 'Mars Landing'

Dressed in a Mars Stone and Magma Orange colour scheme, this Nike Air Max 90 comes covered in a graphic that resembles the surface of the fourth planet from the Sun.

It's seamless upper includes Metallic Silver accents on the tongues, Bright Orange laces atop a Black speckled midsole. And the overall reflective detailing is definitely out of this world too!



The Nike Air Max 90 - 'Mars Landing' drops this Saturday 6 April at selected retailers. 

Wednesday, 3 April 2019

First Look: The PUMA CELL Venom OVERKILL


The CELL Venom OVERKILL concept revolves around the Y2K crash AKA the Millennium bug, a predicted problem in the coding of computerised systems that was feared to wreak havoc at the beginning of the year 2000.

Imagine this: a computer failure on New Year's Eve in 1999 lead to the launch of all nuclear missiles on the planet, and mankind woke up the next in the year 19100, with only a few survivors. Though the simulation of nature had developed, technology did not - with “Radiant Power” as the core concept, the story plays out in what used to be Berlin, a few years after the nuclear big bang. Through this collaboration, OVERKILL shines brighter than a nuclear fusion.


Celebrating 20 years of sneaker’s history and heritage, the all-new CELL Venom OVERKILL is designed to illuminate the whole town. Recreating its OG vibes from 1998, the sneakers drop in Illusion Blue and PUMA White colourway, featuring a gradation of blue, toxic neon yellow and white, with reflective inserts that further emphasize the radiation. With retro materials like suede, leather and classic mesh on the upper, the OVERKILL print on the lateral side and CELL logo on the heel and eyestay completes the look.


The sneaker will be available at the OVERKILL store and online starting March 29, and drops locally at PUMA SELECT and Shelflife stores on April 6, retailing for R2599.

Tuesday, 2 April 2019

First Look: adidas Alphaedge 4D in Cloud White/Grey Two


The adidas Originals Alphaedge 4D dressed in an angelic white hue with embroidered grey details woven into its upper and a signature ash green printed midsole.

Boasting an upper made of Forgefiber - a process that uses TPU-coated yarn and stitching compression at pressure points for ultimate strength in motion - and a unique lacing system, the Alphaedge 4D White sits on top of the aforementioned sole unit made with light and oxygen via Digital Light Synthesis, a 3D printing process that provides unprecedented support, cushioning, and energy return.


The adidas Alphaedge 4D in Cloud White/Grey Two is available at selected retailers. 

Monday, 1 April 2019

First Look: Nova GRL BOSS by PUMA x Lola Plaku


Designed by music industry power player and Lola Media Group CEO Lola Plaku, the PUMA Nova GRL BOSS shoe has a bold, 90’s inspired silhouette, rendered with a slim mesh upper with leather overlays. Lola chose a sophisticated tonal colour palette for the sneaker - PUMA Black and Marshmallow colourways. With GRL BOSS branding on the tongue loop, the sneakers with sculpted progressive tooling features a lace closure system.


Retailing for R1799, the Nova GRL BOSS will be available at PUMA SELECT stores, Superbalist and Archive from 1 April 2019. This is the second sneaker release with Lola Plaku as part of PUMA’s Co-creative platform, following on from a first drop in February.