Check Out The Levi’s® Orange Tab Collection Campaign Featuring Sydney & Will

First used on a line of affordable slim-fitting jeans, jackets and shirts, Levi's® Orange Tab symbolized style and youth during the counterculture of the 1960s.

Embracing this past and reinterpreting it for the youth of today, Levi's® South Africa chose Sydney Davy and William Kuna as the fresh, local faces for the new Levi's® Orange Tab Collection campaign. Sydney is a model and make-up artist and William is a DJ, producer, model and fashion design student.

Orange Tab 2017 features vintage-inspired finishes along with updated fits and fabrics. A new addition to the bottoms range is a Vintage Kick Flare and a zip front skirt with design features such as patch pockets and additional belt loops. Men’s and women’s tee’s feature Levi's® logos and prints pulled right from the Orange Tab Archives, while the iconic Trucker gets some Orange Tab touches in the form of Arcuate pockets and zip fronts.

An Inside Look Into a Rare Photo Project in Celebration of the Forthcoming ‘KING PUSH’ EQT Grayscale

adidas Originals paired famed photographer Ari Marcopoulos with international rap star Pusha T to create a rare photo project in celebration of the forthcoming ‘KING PUSH’ EQT grayscale.

As part of an on-going collaboration with adidas Originals, Pusha T is profiled in a minimalistic photoshoot personifying a refreshed EQT silhouette with a pared-down design language. Famed photographer and filmmaker Ari Marcopoulous mixes vintage and modern film development techniques to capture Pusha T in a raw aesthetic using a coveted 8×10 analog format.

Clean, authentic and thought-provoking, Pusha T is featured in the black and white analog shoot wearing a simple white t-shirt, black denim pants and the King Push EQT shoe. The familiar photographic styling of Ari Marcopoulos is evident in the creative direction of photoshoot, noting a signature aesthetic often identified through his unique ability to capture the underbelly of American street culture through an honest lens.

A foreshadowing into the upcoming design of the limited-edition ‘King Push’ EQT grayscale, Pusha T defines essentialism in personal style highlighting a simplified wardrobe that is uniquely his own. Stay tuned for more information on the upcoming King Push EQT.

First Look: adidas Originals FW16 Tubular Lookbook

adidas Originals presents the FW16 Tubular Lookbook. Showcasing the Tubular’s ground-breaking form, the shoot includes some of the newest releases from the progressive silhouette including the Instinct and Entrap models.

Featuring the face of the Tubular FW16 campaign, Damian Lillard, the shoot sees the basketball superstar exude the same commanding force he demonstrates on court to the studio, begging the question ‘Who Runs the Runway?’

Check out some of the pictures from the lookbook:

PUMA Elevates The Game With ‘Run The Streets’ Starring The Weeknd

For Spring-Summer ‘17, PUMA elevates the game with the Run The Streets campaign. Blurring the lines between performance and style, the new Sportstyle platform introduces street-ready and technically progressive products for those who aspire to own their looks, their city and the moment.

Headlining the campaign is PUMA’s newest creative collaborator, Grammy-winning artist, lyrical genius, and style icon Abel Tesfaye a.k.a. The Weeknd. His laidback, streetwise style and swagger is the epitome of Run The Streets, a campaign platform for true individuals seeking streetwear that stands out and performs. These individuals are the boldest on their block, live life at full speed, and always infuse every move with attitude.

PUMA understand the need for versatility, adaptability and innovation within street style, fusing highly technical innovative sporting features with the attitude of disruptive modern streetwear design.

Footwear in the collection includes the IGNITE evoKNIT in new colourways White and Burnt Olive-Forrest Night. The all-new evoKNIT technology comes with a fully knitted upper for a form-fitting comfort, stretch and breathability, plus a branded, collared sleeve along the ankle for full support and a street-ready look. The upper features a supporting strap that allows stability within the heel to lock it onto the platform of the shoe. The midsole features IGNITE Foam, PUMA’s proprietary material with exceptionally responsive, energy-returning qualities.

Furthering the Run The Streets attitude is the IGNITE Limitless sneaker. With its street-inspired design combined with running-approved comfort of the responsive IGNITE midsole, the IGNITE Limitless is tailored for those who run the streets and are always on the go. Luxe detailing, bold branding and aggressive dimensions make this style a true game-changer. Having been teased in The Weeknd’s Starboy video, January sees the limited release of the IGNITE Limitless Hi Tech and Extreme Hi Tech in Black colourway with a wider release in February 2017 with the Core men and women’s pack.

The apparel range suits active individuals who take their wardrobe and their workouts seriously. Multipurpose and versatile, it features slick design details, intelligent design hues and technical material mixes.

Key apparel styles include:

• The evoKNIT Image Tee with an all-over geometric pattern and seamless designs for everyday comfort (R1 099)
• The progressive evoKNIT Image Tight, with ultra-lightweight 3D knit and a subtle all-over geometric design for a smooth second-skin feel for enhanced freedom of movement (R999)
• The Evo LAB Jackpack, easy to pack away with a handy external bag and has windCELL technology for breathable protection against wind chill and helps maintain body temperature during exercise or nights in the town (R4 999)
• The Evo Image Bermuda, protective and lightweight running-inspired shorts (R1 399).

The updated IGNITE evoKNIT (R2 599) drops on Tuesday, 15 November 2016 in PUMA stores, as well as selected retailers throughout the country. The apparel will be available in-store mid February 2017.

“What Is RAW?” - G-Star & Pharrell Ask The Question In Their Latest Campaign

“RAW is not a noun, RAW is a verb”, said G-Star’s new co-owner and Head of Imagination, Pharrell Williams, when asked about the meaning of raw. For the first time in the brand’s history, G-Star is stepping beyond the product to present the question: “What is RAW?”

To answer the question, the G-Star Fall/Winter ‘16 campaign tells the story of what exists beneath the surface of the brand itself: the people that make it, their craft, and the spaces they occupy. This story and subsequent metaphoric journey through the world of G-Star is portrayed through the RAW Family Portrait. The formation within the portrait emphasizes the brand’s belief in equality and team effort. By stripping back what’s on the outside to uncover what lies beneath – this is raw.

The Family Portrait is just one part of a multilayered campaign, which is also comprised of a film that highlights the design process taking place at the G-Star headquarters in Amsterdam, and a series of digital shorts which tell the stories of the brand’s product engineering process, obsession with 3D-denim construction, commitment to sustainable innovation, and more. Throughout all the seasonal campaign assets, it becomes quite clear: the real meaning of raw is a personal sentiment that cannot be explained, it has to be felt to be understood.

Introducing Abbey Lee – The New Face of Superga’s Womenswear Campaign

Superga is excited to announce the new face of their AW16 womenswear campaign, Abbey Lee. Abbey will be following in the footsteps of Suki Waterhouse, Alexa Chung and Binx Walton to become the face of the AW16 womenswear campaign.

Australian born actress Abbey Lee is known globally for her acting and legendary street style. She most recently starred in Mad Max, Fury Road in 2015 and will star in Neon Demon with Keanu Reeves, Elle Fanning and Christina Hendricks and Gods of Egypt with Gerard Butler.

As well as being the new face, Abbey Lee was hugely involved in the creative direction of the campaign and will showcase the many ways in which you can style your Superga's. Superga pride themselves on supporting and nurturing the rising talent within the industry and set to debut Abbey’s creative skills by developing styles for Superga’s SS17 collection.

The Womens AW16 collection will be available in Superga Stores nationwide. 

Introducing Charlie Casely-Hayford – The New Face of Superga’s Menswear Campaign

Superga is excited to announce the new face of their menswear Autumn/Winter 2016 (AW16) campaign, Charlie Casely-Hayford, who will be following on from previous ambassador Jack Guinness to become the face of the menswear AW16 campaign. Since launching his international brand in 2008 with his father, Charlie has been a favorite of GQ’s “best dressed men in Britain” and with a huge following Charlie has also been voted no.20 on GQ’s cool list of the most influential men under 40.

As well as being the new face, Charlie was hugely involved in the creative direction of the campaign and will showcase the many ways in which you can style your Superga’s.

Superga pride them on supporting and nurturing rising talent within the industry and is set to debut Charlie’s official collaboration in June 2016.

The Men’s AW16 collection will be available in Superga Stores nationwide. 

Introducing The New Dynamic Stretch Denim For Men And Women By Hilfiger Denim

Tommy Hilfiger recently launched the Hilfiger Denim advertising campaign “An Island State of Mind”, which brings a laid-back island vibe to the urban concrete jungle. Contemporary city life gets an unexpected overhaul that’s playful, dynamic and optimistic – it’s a celebration of the brand’s fresh take on iconic denim classics with a spirited, edgy attitude that’s uniquely Hilfiger Denim. The campaign features millennial models & influencers including Hailey Baldwin, Immy Waterhouse, Luka Sabbat, Sang Woo Kim and David Bywater.

As part of the campaign, the Hilfiger Denim collection includes the new Dynamic Stretch denim for men and women. The innovative fabric has an 80 per cent stretch factor and a high-recovery finish, ensuring it retains its second-skin fit without losing elasticity – even after prolonged wear. The super-stretch fabric uses a high content of elastane to provide an incredible ease of motion and superior comfort, without losing its authentic denim look. It is supportive without being restrictive and allows for effortless movability.

The Dynamic Stretch women’s collection includes a skinny silhouette in low, mid, high and ultra-high-rise options in a variety of washes and rinses. The palette features light, mid and dark denim; black, white, pale blue and royal blue, while select styles feature destructed finishes and bleached whisker details.

The men’s Dynamic Stretch collection features a super-stretch skinny silhouette and a slim silhouette in washed gray-black, rinse-washed black and vintage light, mid and dark blues. Select styles are finished with random bleaching, 3D whiskers and scraped hemlines.

The Dynamic Stretch styles will be available this season at Tommy Hilifger standalone stores in Sandton & Cape Town as well as Stuttafords stores nationwide.

First Look: Tommy Hilfiger Spring 2016 Global Advertising Campaign

Tommy Hilfiger announced its Spring 2016 global advertising campaign, Wish You Were Here. Inspired by an island-hopping holiday to exotic locales in St. Vincent and The Grenadines, the campaign celebrates relaxed Caribbean lifestyle with an eclectic, spirited twist that’s uniquely Tommy. Set against a backdrop of turquoise waters and white sand beaches, the signature style combines laidback island ease with a sophisticated touch; it’s iconic holiday style at its best.

Tommy Hilfiger sends warmest wishes from exotic Mustique, where supermodel Behati Prinsloo (brand ambassador for the third consecutive season) and her handsome crew of castaways (Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett, and Darius Trabalza Haynes) are hitting the beach with spirit and style. Up a leafy palm or splashing in the surf, she’s a modern-day explorer – ready to write her own adventures and lead the gang in hot pursuit of the good life. Island casual meets sporty cool, with an individual twist. Nautical red, white and blue meet native flora in sophisticated pieces with laid-back ease. Think crocheted knits and candy-striped dresses. Embroidered seersucker shirts. Blazers and button-downs, layered over wild floral polos.

“Our Spring ’16 campaign is inspired by the eternal island vacation,” said Tommy Hilfiger. “My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.”

Wish You Were Here is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

The Tommy Hilfiger Spring/Summer 2016 collection is available in Tommy Hilfiger standalone stores & Stuttafords from January to July 2016.

Introducing The New Hunter Original Autumn/Winter 2016 Campaign

The new Hunter Original autumn/winter 2016 campaign - A Hunter Highland Fling - takes us on an adventure through the Scottish Highlands, following a group of young pioneers as they make their way to the summit of a mountain.

Under the creative direction of Alasdhair Willis, the model shots for the campaign were captured by acclaimed photographer and filmmaker Elaine Constantine, chosen for her inimitable vision of British youth, which has featured in iconic campaigns and publications such as The Face, Vogue and W magazine. BAFTA nominated for her newly released film, Northern Soul, Elaine coached the cast in order to convey the unique spirit, nostalgia and sense of youthful adventure that runs throughout the campaign.  From a picnic complete with sandwiches and a Thermos flask to navigation with orienteering maps and trekking poles, a traditional British adventure is created for the campaign. 

This campaign develops on the story of the London Fashion Week show, which saw the Scottish glens reappropriated, taking place within a vast urban industrial space with metal waterfalls cutting through the runway. In the spirit of Hunter Original, the Scottish Highlands, the heritage of the brand, are recreated using CGI in a new modern treatment of the brand’s home and heartland, created by pioneering digital artist Thomas Traum. Blurring the digital renders and photography into one, the cast is set within a dramatic and hyperreal Scottish landscape of heathers and lichens, mountains and lakes, in each scene the skies becoming darker as rain clouds roll in.

The campaign photography comprises 4 scenes, presenting different stages of the journey through the Highlands, beginning with navigation, followed by a picnic and a landscape of waterfalls, until they reach the summit of the mountain. 

Hunter will be available in select stores from March 2016.

Step on Stage: Experience Jack Parow and Riky Rick in 360° Virtual Reality with PUMA

PUMA’s dynamic #Represent698 campaign enters the world of 360° virtual reality with the launch of PUMA VR.

Head down to any of the selected PUMA stores nationwide (see image below) to pick up one of 400 PUMA VR viewers, to experience Jack Parow and Riky Rick performing their hit ‘Never Gonna Grow Up’ live on stage at the #Represent698 Blow Out that got Bassline in Newtown jumping. 

Android and iPhone users alike can head to the mobi site www.represent698.co.za for instructions on how to access the PUMA VR app – then all you have to do is slip your smartphone into the VR headset to feel the power of Jack and Riky live in 360° Virtual Reality.

First Look: PUMA x Rihanna – Rihanna Reveals The PUMA Creeper, her Debut Sneaker Under the Fenty Label

PUMA Women’s Creative Director and Brand Ambassador, Rihanna, and Global Sports Brand PUMA kick off their first venture with the release of the PUMA BY RIHANNA Collection under Rihanna’s FENTY label. Under her creative direction, the first collection introduces the PUMA Creeper, remixing the iconic PUMA Suede with a little bit punk and a little bit rebel.

The PUMA Creeper harnesses the music and fashion feel of the revolutionary punk era with PUMA’s deep sporting heritage. Punk lit the streets bright on King’s Road in London and it soon caused a stir in the late 80’s in lower Manhattan’s underground club scene. The clubs have since closed but the culture never left, influencing the city’s fashion and music scene for years to come. That is the inspiration behind the PUMA Creeper.

To help launch the PUMA Creeper, Rihanna called on her friend, musician and record producer Travi$ Scott. Scott stars in the first-ever PUMA by Rihanna campaign alongside Rihanna, who also creative directed the shoot.

“I am so excited to finally introduce the PUMA Creeper to the world,” says Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible.”

The PUMA Creeper transforms the classic PUMA Suede that was historically made popular by athletes in the 70’s and 80’s, beloved by punk bands, b-boys and skaters and today a style favorite of Rihanna. Upping the ante to the Suede is a platform or “creeper” sole married with a variety of fresh colorways and material combinations. Rihanna also took style advice from Los Angeles-based menswear designer Mr. Completely, to round out the PUMA Creeper design.

The first style, in a black-white colorway, drops as a limited edition pack on September 14^th at PUMA.com and select retailers globally starting September 18^th.

Exclusively in New York from Today (September 15^th - 17^th), PUMA will host a pop-up store at 312 Bowery Street between East 1^st Street & Bleecker Streets in Soho. This will be the only brick and mortar store worldwide where consumers can purchase the black-white colorway early, as well the other two Creepers colors from the September drop. The PUMA pop-up store will be open from 12 pm - 5 pm on Tuesday, September 15 and 11 am – 7 pm on Wednesday, September 16 and Thursday, September 17. Limited pairs available for sale during the pop-up and purchases are limited to one pair per person.

The first three colors of the PUMA Creepers be available through PUMA.com and lifestyle shops worldwide starting September 25^th with new color and material releases in November through 2016.

For more information, visit puma.com or rihannanow.com