PUMA’s dynamic #Represent698 campaign enters the world of
360° virtual reality with the launch of PUMA VR.
Head down to any of the selected PUMA stores nationwide
(see image below) to pick up one of 400 PUMA VR viewers, to experience Jack
Parow and Riky Rick performing their hit ‘Never Gonna Grow Up’ live on stage at
the #Represent698 Blow Out that got Bassline in Newtown jumping.
Android and iPhone users alike can head to the mobi site
www.represent698.co.za for instructions on how to access the PUMA VR app – then
all you have to do is slip your smartphone into the VR headset to feel the power
of Jack and Riky live in 360° Virtual Reality.
Last
week Friday - 13 November 2015 - the Swag
Craze Team, turned up with PUMA and Jameson at the #Represent698 event at
Bassline in Newtown, Johannesburg!
The
line up was amazing and included Nonku Phiri, P.H. Phat, Jack Parow, Riky Rick,
Aero Manyelo and Das Kapital! PUMA’s #Represent698 crew held the night down
with dope performances, which we can’t stop talking about! We also saw a few
epic collaborations on stage, which was pretty rad! Nonku Phiri joined P.H.
Phat for a few songs and Riky Rick joined Jack Parow on the stage for one song just before his
set!
Rockie
Fresh was the surprise performance and the crowd went bananas throughout his
set! His music is dope and got he got us dancing especially with the song that
features Chris Brown!
PUMA
South Africa announced yesterday via their twitter that we will have another
opportunity to relive those epic moments in virtual reality via ‘Step on
Stage’! We can’t wait for that!
That #Represent698 that
made the rounds online is now taking to the streets. Flex
with PUMA and Jameson for a one night only blow out on 13 November at Bassline
in Newtown, Johannesburg.
The Represent698 crew
including Jack Parow and Riky Rick will lay it down – beats, bars and all.
There might even be a surprise performance on the night. 698 tickets have been
released for R100 on Webtickets. You’re going to want to move #ForeverFaster so
you don’t miss out. Get your tickets now!
To find out more follow Riky
and the rest of on the crew on Twitter and Instagram, as well as the PUMA
Facebook page. Or follow @PUMASouthAfrica and #Represent698 to join the
conversation.
Because we love you SO much! We are giving away 5 double tickets! YaY! See below for more
details on how you can win the tickets:
•Copy and paste the link of this article using
the following hashtag #Represent698
Please note, it is vital that you use the #hashtag so that we
can track down your entries. When the competition is done running, we will
randomly draw the 5 winners from all the entries and the winners will be
contacted through the site where the winning entry came from. Competition is
only open to South African readers.
PUMA started a project
that captures moments in the lives of Jack Parow, Riky Rick, Das Kapital, PH
Fat, Nonku Phiri, Nicci St Bruce and Rolo Rozay, while wearing PUMA’s Trinomic
R698, a sneaker rich in heritage.
Represent698, a dynamic
mix of interviews, video, imagery and social media activity, is an opportunity
for creative minds to explore what it is to Represent, and for artist, rapper
and producer Riky Rick it’s all about authenticity: “Anyone can make the
greatest hits in the country, but not everybody can know themselves and put
themselves into their music. That’s the most difficult part. I’m here to
Represent millions of kids, I’m somebody who has gone through what they are
going through.”
Authenticity’s twin
brother honesty is also the key for madcap musical artist Jack Parow: “It’s
important to be yourself and never pay too much attention to what people say.
You’ve got to stay true to your own thoughts and beliefs.”
Singer Nonku Phiri agrees:
“I tend to stick to my gut and do what makes me happy. I can only work from an
honest place.”
Mike from rap crew PH Fat
explains why teaming up with PUMA works for him: “They’ve got street and sport
culture covered; they’re the most artistically enabling brand.”
The PUMA collab is also
exciting for rapper Nicci St Bruce: “I like it when a brand can see you for
yourself, rather than trying to make you into who they would like you to be.”
While DJ and producer Das
Kapital welcomed the opportunity Represent698 provides to work with forward-thinking,
legitimate people: “It’s fun that something as simple as a sneaker style can
bring together so many unique people.”
But why all the fuss
about a sneaker? Take it from a guy who knows his stuff, Rolo Rozay of PUMA
SELECT: “The R698 is a sought after go-to shoe because the silhouette isn’t too
out there and it’s versatile - you can play around with the look.”
Originally designed as a
performance runner in the ‘90s, the R698 sped off the track to become
synonymous with urban street style and cement its place in sneaker history. Styles
to be found at PUMA stores nationwide, as well as selected sneaker retailers this
season are the R698 Basic Tech Sport Women’s available in glacier-white for R1
299 and the R698 Mesh–Neoprene available in black for R1 399. There’s also the luxe
R698 Allover Suede available in Italian plum, high-risk red, peacoat and black
for R1 399 and the R698 Fast Graphic Women’s available in black-and-white, with
coral details for R1 299.
As part of the
collaboration PUMA will be releasing limited Boss Zonke Football Club shirts by
Riky Rick as well as limited Parow Pythons Rugby Club jerseys by Jack Parow.
To find out more follow the
Represent698 crew on Twitter and Instagram, as well as the PUMA to join the
conversation.
