PUMA Re-issues the OG Prevail Runner

PUMA gets on the retro game and releases one of their classic runners from the early 90s – the PREVAIL. Emerging from the TRINOMIC archive, the re-issue features the colourway and detailing of the OG release well-known to sneaker collectors.

The re-issue model bears a sculpted tooling featuring the iconic honeycomb TRINOMIC technology, as well as mesh/nylon base materials and rich leather overlays all sewn together in classic 90’s color blocking. Finishing the detailing is the TRINOMIC logo embroidered on the heel as well as the classic PUMA No. 1 logo on the tongue.

Available in the famed three-way colour scheme of PUMA White, Purple and Black. The PREVAIL OG is currently available at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg for R2 599.

Camo, Distressed Denim and Dope Sneakers

On Wednesday, 2 March 2016, I attended the SpreeAutumn/Winter Collection Preview for 2016. The event was well attended and guests included celebrities, influencers and fashion journalists to name a few. It was great to see what Spree has to offer for the A/W2016 season. It was also cool to see that the ‘athleisure’ trend continues from Spring/Summer into Autumn/Winter!

For the event, I decided to stick to the ‘athleisure’ trend and wore:

• A Camoflauge Shirt by GAP;
• Distressed Demin by Topman; and
• Dope Sneakers by PUMA.

Don’t forget to interact with us on Twitter: www.twitter.com/swagcraze1 as well as on Facebook: www.facebook.com/swagcraze

#REPRESENT698 and Turn Up with PUMA, Riky Rick, Jack Parow and More!

That #Represent698 that made the rounds online is now taking to the streets. Flex with PUMA and Jameson for a one night only blow out on 13 November at Bassline in Newtown, Johannesburg.

The Represent698 crew including Jack Parow and Riky Rick will lay it down – beats, bars and all. There might even be a surprise performance on the night. 698 tickets have been released for R100 on Webtickets. You’re going to want to move #ForeverFaster so you don’t miss out. Get your tickets now!

To find out more follow Riky and the rest of on the crew on Twitter and Instagram, as well as the PUMA Facebook page. Or follow @PUMASouthAfrica and #Represent698 to join the conversation.

Because we love you SO much! We are giving away 5 double tickets! YaY! See below for more details on how you can win the tickets:

How to enter:

You can enter on either Twitter or Facebook.

On Twitter

•    Follow Swag Craze

•    Tweet the link of the article using the following hashtag #Represent698 and mention @PUMASouthAfrica

On Facebook

•    Like the Swag Craze Page

•    Copy and paste the link of this article using the following hashtag #Represent698

Please note, it is vital that you use the #hashtag so that we can track down your entries. When the competition is done running, we will randomly draw the 5 winners from all the entries and the winners will be contacted through the site where the winning entry came from. Competition is only open to South African readers.

Introducing The PUMA Made in Italy R698 – A Dope Collaboration Between PUMA, LC23 and BACKDOOR

PUMA revealed a special collaboration with two renowned Italian labels – LC23 and BACKDOOR. Dedicated to true footwear connoisseurs this Made in Italy release uses the finest materials and craftsmanship for a refined take on PUMA’s running classic – the R698.

The PUMA ‘Made in Italy’ R698 remains true to the original silhouette and is enriched with material elaborations. LC23 founder Leo Colacicco worked with PUMA designers to incorporate a soft premium textile material, typical of their Italian Oxford shirts. BACKDOOR decked out the midsole with the brand’s colours, finished off with their stamp on the Trinomic logo that fastens the laces. A hand-sewn label on the tongue represents the triple collaboration.

LC23 was founded in 2011 by Leo Colacicco, an industrial engineer with a weakness for fashion who started the label sourcing handmade apparel from his hometown in Apulia, southern Italy.

BACKDOOR is a sneaker concept store in Bologna started in 2007 by Marco Evangelisti and Jacopo Pozzati. The store is one of Italy’s foremost resources for fashion, lifestyle and contemporary brands.

The PUMA ‘Made in Italy’ R698 will retail for R1 799 and are exclusively at Shelflife from 30 July 2015.

Introducing the PUMA NYY And NYK TRINOMIC Pack

Global Sports Brand PUMA have released the latest Trinomic pack, this time they took inspiration from the heart and soul of American team sport culture – the New York Yankees and New York Knicks. PUMA tips its hat to their sporting influence and re-imagines their famous colour ways through archive running silhouettes

The NYY NYK pack divides itself into two ‘teams’ - NYY, the Yankees, and NYK, the New York Knicks. Two iconic teams from different sporting worlds, baseball and basketball, that embody the density and richness of New York’s most watched sports. The Yankees, based in the Bronx are instantly recognisable through their signature colours, navy blue, white and grey. The New York Knicks, from the heart of Manhattan are famous for their blue and orange uniform.

Each team’s colours are channeled through the R698 and Blaze of Glory sneakers. Both styles are equipped with Trinomic technology, one of PUMA’s signature features, employing neoprene and honeycomb cell cushioning for support. Additional technical detailing is created through a mesh vamp and the use of suede and leather overlays creating clever blocking on the Trinomic midsole. It is in these details that the iconic colours of the New York Yankees and Knicks are brought to life. The colour palette and material play is mimicked across both of the classic PUMA silhouettes to create a coherent and impressive pack.

The R698 NYY and the R698 NYK will retail for R1599. The Blaze of Glory NYY and the Blaze of Glory NYK will retail for R1699. The sneakers can be found at PUMA SELECT stores in Cape Town, Bree Street and Braamfontein, Johannesburg, as well as Anatomy and Shelflife from 10 July.