Ray-Ban Reinvention On Air Live Performance and Opinion Platform Events in Johannesburg

Starting tonight, the Ray-Ban Reinvention on Air live performance and opinion platform for the future of South African music is brought to life at Milk Bar, Keyes Avenue in Johannesburg.

Hosted by Reason every Thursday and Friday night, the events start at 6pm.

Ray-Ban Reinvention On Air celebrates the evolution of Ray-Ban’s four icons - Aviator, Wayfarer, Clubmaster and Round, and so each week a different icon will be the focus.

Aviator

22 February - 2LeeStark

23 February - Langa Mavuso

Wayfarer

1 March - Uncle Party Time

2 March - Sam Turpin

Clubmaster

8 March - Symatics

9 March - Rouge

Round

15 March - Menzi XL

16 March - DBN Gogo

PS: Entrance is free to all events.

G-Star RAW Hosts Exclusive Women’s Night Event in Johannesburg

G-Star RAW hosted a lady-exclusive event in Johannesburg at the brands Women’s store in Hyde Park. Hosted by LootLove with a special DJ-set by DJ Doowap, it was an evening of denim match-making.

The Women’s Night provided an exciting event dedicated to matching every lady with her faultless fit. Offering a spectrum of fits that range from Super Skinny to Boyfriend, in a wide range of denims, colours and washes.

G-Star RAW Re-opens Their V&A Waterfront Store

Fashion and music collided with cutting-edge denim last week Thursday (10 November 2016) as Cape Townians celebrated the re-opening of the G-Star RAW V&A Waterfront Store. In celebration of the completely refurbished G-Star store, the denim innovation brand hosted an official launch party which provided the perfect platform to execute the ‘Patch Your Jeans’ activation that the brand is currently implementing nationally.

Located in the heart of V&A Waterfront, G-Star RAW V&A Waterfront is a visually impressive conceptual space that exemplifies the brands industrial DNA through design functionality and denim craftsmanship. The event kicked off with an intimate set by DJ Mizz which set the mood for the evening. TV & Radio personality, DJ Loyd, took it to the next level with his soulful sounds that had attendees singing and dancing while enjoying RAW inspired refreshments.

Not To Be Missed! The Nerf Blaster Masters Bootcamp

South Africa’s coolest obstacle course challenge is on! The Nerf Blaster Masters Bootcamp is taking place on the 24th and 25^th of September at Jozi X in Bryanston, Johannesburg and it promises to be an epic experience for all Nerf fans.

For anyone not in the know, it’s Nerf of Nothin! With an impressive range of toy blasters, which fire soft foam darts, Nerf encourages active play providing a safe and fun, action-packed adventure both indoors and outdoors.

Nerf Blaster Masters is the ultimate test of your Nerf Blaster skills. Participants will be required to make their way around the course, overcoming challenges, testing their balance, aim and agility while nailing targets on the go with only their Nerf Blaster of choice to support them.

Spaces are limited but everyone who pre-registers on www.nerfblastermasters.co.za will be given the chance to conquer the obstacle course, which is designed to be completed by teams of three. The team with the fastest time will be crowned the Nerf Blaster Masters of the tournament on both Saturday and Sunday. Participants can enter as a team or as an individual but will then be placed in a team on the day. The Nerf Blaster Masters Bootcamp is a free event however pre-registration via the website is essential to participate. The Blaster Masters Bootcamp is open to anyone aged 8 + (however parental consent is required to enter).

You can expect a weekend of fun for the whole family at the Nerf Blaster Masters Bootcamp. With food trucks, refreshments and grand stand seating for all spectators. There will also be activities to keep kids of all ages entertained and most importantly a Nerf pop up shop with the latest Nerf blasters and gear.

For more information visit: www.nerfblastermasters.co.za. 

G-Star RAW: Celebrating 20 Years of Iconic Style in Cape Town

Last week Thursday (19 May 2016), fashion insiders, media and celebrities, converged at Arcade Café to celebrate the 20^th anniversary of the iconic G-Star Elwood 5620 jeans. The original 3D constructed denim by G-Star RAW was introduced in 1996, invented by Head Designer Pierre Morisset after finding inspiration from a passing motorcyclist in the South of France.

Fusing high-level craftsmanship with street level edge, the event was themed to suit G-Star’s positioning of raw, untreated denim as a wearable and desirable material. Presented through an installation with product hanging from the ceiling and displayed on light-up plinths, G-Star showcased the recently launched Footwear collection and apparel highlights. Including their next generation of 3D denim called the Staq (a hybrid of classic jeans and traditional chinos with an engineered stacking effect through unique internal tape system) and Pouch (utility inspired detail translated into a contemporary feminine hybrid - purse’n pants).

Entertainment was provided by the renowned GQOM music jock, DJ Lag, while Timo ODV ensured that guests had something to sing along to during his mind-blowing performance. Guest were treated to Arcade inspired canapes, which were nicely paired with Jack Daniels’ cocktails. Celebrities and influencers in attendance included; Katlego Maboe, Locnville, Chad Saaiman, Rosette Ncwana, Jade Hubner, Sechaba G, Khanya Siyego, Danillo Acquisto, Trevor Stuurman and Anelisa Mangcu.

The G-Star Elwood 5620 represents the core of the brand’s DNA, a symbol of innovation as the first design using the 3D Denim method of construction. Despite evolving with time to become one of the most recognized denim designs of today, the G-Star Elwood 5620 has retained the five key elements that make it instantly identifiable – its knee patches, 3D shaping knee darts, saddle patch, heel guards, and slanted thigh seams.

The G-Star Elwood, is available in G-Star stores and online at g-star.com. 

Camo, Distressed Denim and Dope Sneakers

On Wednesday, 2 March 2016, I attended the SpreeAutumn/Winter Collection Preview for 2016. The event was well attended and guests included celebrities, influencers and fashion journalists to name a few. It was great to see what Spree has to offer for the A/W2016 season. It was also cool to see that the ‘athleisure’ trend continues from Spring/Summer into Autumn/Winter!

For the event, I decided to stick to the ‘athleisure’ trend and wore:

• A Camoflauge Shirt by GAP;
• Distressed Demin by Topman; and
• Dope Sneakers by PUMA.

Don’t forget to interact with us on Twitter: www.twitter.com/swagcraze1 as well as on Facebook: www.facebook.com/swagcraze

Spree Presents Their Amazing Autumn/Winter 2016 Collection and Introduces david by David Tlale in Johannesburg

On Wednesday - 2 March 2016 - Spree.co.za, SA’s leading online fashion retailer, invited a fashionable Johannesburg crowd to the launch of their Autumn/Winter 2016 (AW2016) Collection at the trendy Tin Factory in Kramerville, Sandton. The event also saw the highly anticipated unveiling of the david by David Tlale collection, Spree’s latest high profile fashion collaboration.

The Tin Factory provided a striking urban backdrop for a perfectly choreographed fashion experience, with models styled in the hottest pieces from the AW2016 collection. Fashion Producer Deon Redman and Spree’s Fashion Director, Chris Viljoen, worked their magic, opting for a lineshow style event with models posing on a raised platform, rather than a traditional runway show.

The hashtag for the event #SPREEAW2016 was soon trending as guests formed a paparazzi style crowd around the fashion installation – testament to the impact of this impressive fashion experience which allowed guests to interact with Spree’s collection in a meaningful way.

The event saw Johannesburg’s fashion royalty out in force, with David Tlale presenting his new collection to an adoring audience. “As our first fashion event in Johannesburg, we wanted to ensure we made a serious impact – and we believe last night’s fashion experience offered guests a high energy way to view our AW2016 collection and the new exclusive david by David Tlale collection. The feedback so far has been incredible!” comments Chris Viljoen, Spree’s Fashion Director.

Head over to Spree.co.za to shop both the AW2016 collection and the david by David Tlale collection!

Image Credit: Simon Deiner / SDR Photo 

Celebrating the 150-year Anniversary of Alice in Wonderland

The Swag Craze team attended the launch of a special art exhibition on 26 November 2015, which celebrated the 150-year anniversary of the first appearance of Alice in Wonderland at The Corner Shop and Gallery in Linden, Johannesburg. Twenty local artisits showcased amazing works that was inspired by the novel. Gordon Froud - renowned artist, educator and curator – opened the exhibition and described the legacy of Alice in Wonderland and how it has influenced art in various ways (film, paintings, etc.) over the years. Gordon also opened the bookstore inside The Corner Shop and Gallery. The bookstore will host a special selection of high quality curated books, which you can buy from the shop.

In addition to the amazing art inspired by Alice in Wonderland, we also got to enjoy amazing bespoke cocktails (Cheshire Smile and the Red Queen) which were created for the event. We loved the pairing of Hendricks Gin, tonic and cucumber.

Be sure to pop by The Corner Shop and Gallery (cnr 4th ave & 7th street, Linden, Johannesburg) to see the amazing art by our local artists.

#Flashback Friday: PUMA Shut Bassline Down With The #Represent698 Event

Last week Friday - 13 November 2015 - the Swag Craze Team, turned up with PUMA and Jameson at the #Represent698 event at Bassline in Newtown, Johannesburg!

The line up was amazing and included Nonku Phiri, P.H. Phat, Jack Parow, Riky Rick, Aero Manyelo and Das Kapital! PUMA’s #Represent698 crew held the night down with dope performances, which we can’t stop talking about! We also saw a few epic collaborations on stage, which was pretty rad! Nonku Phiri joined P.H. Phat for a few songs and Riky Rick joined Jack Parow on the stage for one song just before his set!

Rockie Fresh was the surprise performance and the crowd went bananas throughout his set! His music is dope and got he got us dancing especially with the song that features Chris Brown!

PUMA South Africa announced yesterday via their twitter that we will have another opportunity to relive those epic moments in virtual reality via ‘Step on Stage’! We can’t wait for that!

G-Star RAW x Boiler Room Shuts Johannesburg Down!

Image Credit: Temple Records label (Twitter)

 Last week G-Star RAW x Boiler Room shut Johannesburg down with a RAW Session at AndClub in Newtown. Over 300 of Johannesburg’s fashion and music industry leaders joined the RAW session movement. Guests were welcomed with the newly launched Belvedere Pink Grapefruit cocktails. 

Image Credit: Temple Records label (Twitter)

Okmalumkoolkat performed with his musical crew BoyznBucks, including Riky Rick, Scoop Makhathini, Stilo Magolide, Mkay Frash, uSanele, Phiko and Thegooddokta played a special BR-curated live broadcast. Also, DJ Lag, alongside other rising South African talents Nonku Phiri and Themba Lunacy.

Image Credit: Temple Records label (Twitter)

The RAW Sessions project is a touring series of events and short films, which unite the frontier of musical and directorial talents across the world. For Johannesburg’s edition film, G-Star took a journey into the tropical underground of the Gqom scene in Durban, South Africa as viewed through the lens of local filmmaker Chris Kets.

The documentary style work stars DJ Lag as he tells the story of this new genre and its subculture. Also making an appearance is Durban native and godfather of the Gqom sound Okmalumkoolkat.

See the short film story below:

Boiler Room x G-Star RAW: Johannesburg, A Film... by brtvofficial

Click here for more information on the RAW Sessions series.