Introducing Abbey Lee – The New Face of Superga’s Womenswear Campaign

Superga is excited to announce the new face of their AW16 womenswear campaign, Abbey Lee. Abbey will be following in the footsteps of Suki Waterhouse, Alexa Chung and Binx Walton to become the face of the AW16 womenswear campaign.

Australian born actress Abbey Lee is known globally for her acting and legendary street style. She most recently starred in Mad Max, Fury Road in 2015 and will star in Neon Demon with Keanu Reeves, Elle Fanning and Christina Hendricks and Gods of Egypt with Gerard Butler.

As well as being the new face, Abbey Lee was hugely involved in the creative direction of the campaign and will showcase the many ways in which you can style your Superga's. Superga pride themselves on supporting and nurturing the rising talent within the industry and set to debut Abbey’s creative skills by developing styles for Superga’s SS17 collection.

The Womens AW16 collection will be available in Superga Stores nationwide. 

Introducing Charlie Casely-Hayford – The New Face of Superga’s Menswear Campaign

Superga is excited to announce the new face of their menswear Autumn/Winter 2016 (AW16) campaign, Charlie Casely-Hayford, who will be following on from previous ambassador Jack Guinness to become the face of the menswear AW16 campaign. Since launching his international brand in 2008 with his father, Charlie has been a favorite of GQ’s “best dressed men in Britain” and with a huge following Charlie has also been voted no.20 on GQ’s cool list of the most influential men under 40.

As well as being the new face, Charlie was hugely involved in the creative direction of the campaign and will showcase the many ways in which you can style your Superga’s.

Superga pride them on supporting and nurturing rising talent within the industry and is set to debut Charlie’s official collaboration in June 2016.

The Men’s AW16 collection will be available in Superga Stores nationwide. 

Introducing Free Fall’In –Zando’s Exclusive Brand Offering To Get You Autumn/Winter Ready

This season Zando.co.za invites you to celebrate your fashion individuality! Autumn Winter 16’s (AW16) sheer fashion variation has a little something for everyone, leaving nothing to be desired.

Taking inspiration from global street style and the compelling runways of Paris, London and New York, the Zando’s AW16 collection explores a fierce yet classic approach to seasonal transition. With a strong emphasis on spiced hues and faux fur with a seasonal velvet touch – textures run dense and layered. According to Amanda Lepar (Senior Buyer, Zando Women’s Apparel) “There is strong international influence for AW16 with a number of trends which one can easily relate to. From graphic black and white, sizzling punk, folksy tribe, military and an eighties comeback, Free Fall’in on Zando.co.za holds the key to style variety and perfect personality match.”

With a strong emphasis on brand offering expansion, AW16 was built to not only highlight a stark colourway, but looked to incorporate a rich mosaic of florals and geometric pattern in order to amplify styling capability.

Zando’s AW16 Collection falls into the following 3 prominent categories for both ladies and gents according to Zeane Singer (Zando’s Fashion Editor):

Trends for the ladies:

Borrowed from the Boys

This look is strongly inspired by international street culture. We like to think of it as hipster meets fashionista with a tomboy finish. Create the look with ripped boyfriend jeans, cleated side buckle boots, a soft white blouse topped with a smokey eye and soft nude lip.

Dark Romance

This luxurious look speaks for itself, a chic silhouette with a sultry twist. Ideal for career chasers with a full social calendar. Think lace detailed dress finished with a black leather jacket, velvet tie up heels and a burgundy wrap blouse. Add a vibrant masala lip for that added pop. 

Folksy

Folksy has a fierce 1970’s influence with a slightly softer tone for that ultimate transitional changeover. This girl has a youthful spirit and playful bohemian charm. Pair your curvy fit basic skinny with a suede waterfall jacket and fringe bag. Warning! Don’t leave the house without your neckerchief or round sunnies.

Trends for the gents:

Formal

A suave affair. This gentleman pairs perfectly fitted chinos with a buttonup and pocket square.

Athleisure

The definitive gym look with a futuristic flare, embrace it! The trend has evolved past its original leggings-andtee combo to its current stage: stylish sweatpants, on point sneaks and a high performance fit not meant only for the gym.

Libertine

From Brooklyn to Shoreditch, modern street culture reflects a nomadic representation of the classic blazer, ripped jeans and warm brogues – top it off with a trilby hat for that final grunge push.

To shop the AW16 collection, visit: www.zando.co.za 

First Look: Binx Walton for Superga – Autumn/Winter 2016

Superga are pleased to announce Binx as the new face of their Autumn/Winter 2016 (AW 16) campaign. Binx has taken on the role from previous brand ambassadors Alexa Chung, Rita Ora and most recently Suki Waterhouse.

Binx has teamed up with Superga for an exclusive shoot featuring the brand’s new collection; bringing a touch of her cool, raw style to the Italian brand’s coveted shoes.  Nashville native Binx is riding high in the fashion charts with an army of social media fans following her every move. Binx is a model not only with one of the most impressive lists of previous high profile campaigns, covers and editorials, but also a unique and aspirational style. A real voice of a generation with a creative vision, not only did she feature in the shoot, but she was also fully involved in the creative direction.

Superga pride themselves on supporting and nurturing the rising talent within the industry.  Binx is a step in a different direction than Superga’s previous faces, chosen for her talent as the world’s next Supermodel and creative force within the fashion industry, which caught the brand’s eye. 

“When you look at all that she’s achieved in such a short time, it just made so much sense to go with her than anyone else.”  Superga

“Getting a chance to collaborate and design my own line for Superga is and continues to be such an honor, their design team has really taken me in and let me take a huge part of this process. I have always wanted to explore other aspects of the industry and I'm so lucky to have such an amazing brand supporting me on not just the model side, but also the creative, directing, and designing.  Which is such a dream come true for me! “BINX

Binx has designed a collection of 2 styles for SUPERGA AW 16.

The Superga X Binx collection will be available at Superga Stores from Mid-March 2016. 

First Look: Alpha Industries Autumn/Winter 2016 Collection

In October, 1959, more than 50 years ago, Alpha Industries began its operations making military clothing in the basement of a rented Knoxville, Tennessee factory using leased sewing machines and only a few employees. In recent years, Alpha Industries has taken it’s more than 50 years heritage and has grown into an internationally recognised global brand for military inspired casualwear.

The Alpha Industries Autumn/Winter 16 range is based on two collections which encompass a blend of apparel offered by the South African licensees and the iconic Alpha Industries jackets from their US counterparts. The collection is comprised of 15 styles in the premier jacket offering and 19 in contemporary fashion pieces. The collection includes a ready to wear offering of t-shirts, hoodies, sweats, jeans and headwear.

Pretty much anything Kanye West is wearing is guaranteed to sell out. Accordingly Alpha Industries has credited the fashion icon for a significant increase in sales of their heralded MA1 bomber jacket. Executive officer Mike Cirker revealed to WWD that three years Kanye’s team commissioned the brand to create his Yeezus tour jackets. The catapult was launched and the brand today has been spun into a whirlwind of cult celebrity following, seen on the likes of Gigi Hadid, Rita Ora, Beyonce and locally AKA, Anatii & Riki Rick.

Today, Alpha Industries is also known for its high-quality, military-inspired outerwear. The military silhouettes are core to its heritage, as well as modern innovations in style and function. During Vietnam, the MA1 jacket was issued to Airforce soldiers. Now, anyone can wear this tough infantry classic too - whether for fashion, function or to preserve memories of military service.

The Alpha Industries Autumn Winter collection will be available from premier retailers nationwide from March 2016. For stockist information visit www.alphaindustries.co.za

A Closer Look at Spree Men’s and Women's Autumn/Winter 2016 Collection

Spree presented their Autumn/Winter 2016 (AW16) collection on Wednesday, 2 March 2016. Today we take a closer look at both the men’s and women’s collection which is now available online.

For the Ladies:

The women’s collection has everything you would expect to see in an Autumn/Winter offering – cosy knitwear, blanket wraps, ankle boots, and those ultra-fluffy, faux fur jackets. Leading with ‘boho’ styles, Seventies trends and contemporary shapes, the Spree AW16 collection is full to the brim with amazing coats and glamorous maxi dresses.  Familiar shapes get a retro twist in shades of mustard, deep jewel greens and moody maroons, while details come from fringing on skirts and boots and lacing on necklines.

For the Gents:

The men’s collection all about ‘athleisure’ - infusing your active-wear with just the right amount of sharp tailoring and modern cool. Spree has all the essential items for the AW16 season including soft bomber jackets, joggers, chinos and slick sweaters to name a few.

Spree Presents Their Amazing Autumn/Winter 2016 Collection and Introduces david by David Tlale in Johannesburg

On Wednesday - 2 March 2016 - Spree.co.za, SA’s leading online fashion retailer, invited a fashionable Johannesburg crowd to the launch of their Autumn/Winter 2016 (AW2016) Collection at the trendy Tin Factory in Kramerville, Sandton. The event also saw the highly anticipated unveiling of the david by David Tlale collection, Spree’s latest high profile fashion collaboration.

The Tin Factory provided a striking urban backdrop for a perfectly choreographed fashion experience, with models styled in the hottest pieces from the AW2016 collection. Fashion Producer Deon Redman and Spree’s Fashion Director, Chris Viljoen, worked their magic, opting for a lineshow style event with models posing on a raised platform, rather than a traditional runway show.

The hashtag for the event #SPREEAW2016 was soon trending as guests formed a paparazzi style crowd around the fashion installation – testament to the impact of this impressive fashion experience which allowed guests to interact with Spree’s collection in a meaningful way.

The event saw Johannesburg’s fashion royalty out in force, with David Tlale presenting his new collection to an adoring audience. “As our first fashion event in Johannesburg, we wanted to ensure we made a serious impact – and we believe last night’s fashion experience offered guests a high energy way to view our AW2016 collection and the new exclusive david by David Tlale collection. The feedback so far has been incredible!” comments Chris Viljoen, Spree’s Fashion Director.

Head over to Spree.co.za to shop both the AW2016 collection and the david by David Tlale collection!

Image Credit: Simon Deiner / SDR Photo 

Introducing Hilfiger Edition: Tommy Hilfiger x New York Fashion Week: Men’s – Fall (Autumn) 2016

 

Mr. Tommy Hilfiger presented his Fall (Autumn) 2016 Hilfiger Edition collection on February 3, 2016, at Cedar Lake in Manhattan during New York Fashion Week: Men’s.

What is an icon? This season Tommy Hilfiger explores the concept as he presents Hilfiger Edition, a carefully considered and thoughtfully reimagined collection of indispensable menswear classics. We look to our own 30-year history and Tommy’s most signature pieces to deliver the fundamental building blocks of a modern wardrobe. Through his well-honed lens, familiar heritage styles feel necessary, youthful and ready for right now.

There are covetable coats from the Crombie to the puffer and thickly cabled fisherman sweaters. Suiting and pajamas are luxurious in a glen plaid or graphic chalk stripes, and the rugby is a playful patchwork. Trousers are cut slouchy and denim is selvedge. Accessories and footwear are the ultimate essentials. All offer the rich detailing that is signature to our brand DNA.

At its foundation, colors are traditional, fabrications are both time-honored and technical, while silhouettes have a genuine sense of ease that is so in keeping with today’s versatile needs. “We looked at each garment from every angle,” noted Tommy, “giving a sense of newness without ever losing sight of what made them special in the first place.”

Fall 2016 puts a confident spotlight on Tommy’s favorite icons for an edited collection of elevated American clothing with a modern global eye.

About Hilfiger Edition

“Our Hilfiger Edition collection celebrates the best of American menswear classics, revisited with a sporty, luxe twist,” said Tommy Hilfiger. “We’re embracing a new appreciation for authenticity in men’s fashion – it’s about ordinary, everyday essentials redone in an elevated way. We proudly supported the inaugural season of NYFW: Men’s back in July, and we’re excited to be back for Fall 2016 to share our interpretation of original and relevant men’s fashion today.”

Hilfiger Edition is a collection of all-American style essentials curated from the extensive world of Tommy Hilfiger men’s. Hilfiger Edition celebrates the brand’s heritage pieces and iconic style staples in a relevant, luxurious way with new proportions and updated silhouettes. A fresh perspective on dressing in the modern age, these fundamentals are the ultimate building blocks of a contemporary wardrobe. Each piece is revisited with luxe finishes and signature details in stitching, buttons, trims and piping, which give every style a sophisticated, effortless edge that’s uniquely Tommy.